A spot on the local TV news or a feature in your hometown newspaper can put you in front of thousands of potential new customers. But the media probably won’t come to you. You will have to reach out to them—and keep on reaching out until you get somewhere. In this webinar, you’ll learn what reporters, food writers and bloggers are looking for in a great story, how to coax them into your restaurant without pestering them, even how to get them personally involved in contests and promotions that will guarantee positive coverage. From using social media to grab journalists’ attention in an engaging, light-hearted way to live on-air cooking demos and pizza-making lessons, our experts will teach you how to become a media darling without shelling out your hard-earned money on advertising.
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