Podchaser

Campaigns are tapping into the long-form medium of podcasting, allowing breathing room for both policies and personalities. This trend will only continue to grow, so we've introduced a new AI-powered capability to discover a podcast audience based on political skew across over 500,000 podcasts. More details below!

🆕 Podchaser Launches Industry-First Political Skew Capability Across 500,000 Podcasts October 28, 2024 - Podchaser, the world's most comprehensive podcast database, today announced the release of its pioneering Political Skew Filter, a powerful new data tool designed to help advertisers, PR professionals, and brands align their media strategies with the political leanings of podcasts. The Political Skew Filter, which debuts on Podchaser’s API, enables users to view and filter podcasts by political lean, offering a new level of precision in media targeting. With the U.S. political landscape becoming an increasingly important factor in media consumption, brands and PR professionals are seeking ways to ensure their message resonates with the values of their target audience. The Political Skew Filter helps fill this gap, categorizing podcasts as "Left," "Right," or "Neutral" based on sophisticated AI models that analyze each show’s content, metadata, and recent episodes. “This capability represents a significant leap forward in how brands and advertisers approach audience engagement through podcasting,” said Bradley Davis, Podchaser’s CEO. “Political leanings are deeply personal, and aligning media to these values can lead to a stronger bond with listeners. Marrying our dataset with the latest AI capabilities has enabled an entirely new depth of podcast discovery for our clients.” Key Features and Availability: → API Access: Available to API clients with a dedicated permission, the Political Skew Filter can seamlessly integrate into existing data workflows, allowing advertisers to filter or search for shows by political lean. → Political Bias Spectrum: The filter categorizes podcasts into five distinct buckets—Neutral, Low Left/Right Skew, Medium Left/Right Skew, and High Left/Right Skew—ensuring a nuanced approach that respects the complex landscape of U.S. political discourse. → Pro User Access: All Podchaser Pro users will be able to view political skew data in podcast insights tabs and table views, complete with filtering capabilities for easy access (coming soon). While Podchaser is the first to provide a dedicated Political Skew Filter, this feature isn’t just for election season. With brands increasingly aligning with audience values year-round, the Political Skew Filter serves as a robust, reliable tool for ensuring that messaging aligns with podcast hosts and their audiences. For more information, contact: Cole Raven, Chief Revenue Officer cole@podchaser.com

💌 You're invited! Publishers and book marketers, join us Friday 10/25 for an in-depth discussion on how to get your authors booked on high-impact podcasts. Podcasts are a powerful way to amplify your authors’ voices and connect with new audiences. In From Pages to Podcasts, we’ll guide you through the essential steps to secure podcast guest appearances for your authors. Whether your goal is to boost book sales, build thought leadership, or grow your author’s platform, this webinar will equip you with the tools to succeed. You'll learn how to: - Select the right shows that align with your author’s genre and expertise - Craft compelling, personalized pitches that get responses from hosts - Prepare your authors for success on video podcasts, from technical setup to performance tips Join us to discover how podcasts can be a game-changer for your book promotion strategy. This webinar, designed specifically for book publishers, is your guide to mastering the art of podcast guest appearances.

We're ~90 minutes out, hope to see you then and there! If you can't make it, the webinar WILL be recorded and slides will be sent to registrants

🆕 Podcast chart subcategories now available on Podchaser! Looking for a specific, niche topic? We got you! → Go to podchaser.com/charts → Click the "category" dropdown → Select your subcategory → Browse all podcasts in subcategory → Click on a podcast page → See 90-day historical chart positions (Pro users only) [all-time podcast historical chart positions available via Podchaser API] Did we make a dent in podcast discovery or what?! #podcasts #podcastcharts

New Podchaser 25 for September  is out! Podchaser 25 is the premier ranker of newly released podcasts. Each of these 25 podcasts have released their first episode within the past 90 days – giving you a never-before-seen snapshot of the latest podcast trends, up-and-coming stars, and new releases. https://lnkd.in/erNVH-Fn

Save the date! Podchaser's webinar series is back by popular demand. Next Friday (October 11) at Noon EST, we'll host a webinar titled: Navigating the Video Podcast Boom: How to Capitalize on Earned & Paid Media As video podcasts continue to explode in popularity, they're opening up new, untapped opportunities for brands and PR professionals. Whether you're looking to land high-impact guest appearances or make smarter advertising buys, understanding the rise of video podcasts is essential. In this webinar, we’ll dive deep into how video podcasts are revolutionizing the media landscape and show you how to leverage this growing trend to boost your earned and paid media efforts. You’ll also get an inside look at how Podchaser Pro can help you discover the best video podcast opportunities for your brand, giving you the data and insights you need to stay ahead. Join us and learn how to navigate this exciting shift in media, maximize your exposure, and drive real results. Key Takeaways: - Why video podcasts are a powerful tool for media exposure - How to identify the top video podcasts for your target audience - Using Podchaser Pro to uncover new video podcast opportunities - Strategies for maximizing earned and paid media through video podcasts This is a must-attend event for PR professionals, media buyers, and brand marketers ready to capitalize on the video podcast boom. See you there!

Happy #InternationalPodcastDay to all who celebrate!

If you're worried about where you're gonna get podcast chart rankings come December, bookmark this: podchaser.com/charts