Podcircle

Who says you can't shop for yourself this holiday season? 🎁 Check out our newest edition of Podcast Pro Tips to learn about the 10 items that will help your podcast look and sound its absolute best, then let us know in the comments if there's anything we missed:

Creating a great podcast is one thing. But promoting your episodes to make sure they reach the right audience is something else entirely. To help with that, we decided to share our top 10 dos and don’ts for promoting your podcast like an expert. If you try any of these tips for yourself, let us know! We’d love to hear how they worked for you.

Did you know that 97% of all consumers use the internet to find businesses? So, if you’re not optimizing your online presence, you’re missing out on a massive opportunity to reach new customers 👀 In this edition of Podcast Pro Tips, we unpack four key strategies you can use to boost your online presence today — and explain how a podcast can help you achieve them:

Fellow podcasters: We have a question for you. Do you know who your podcast is speaking to? It’s normal to want to reach as many people as possible with your show. But if you try to talk to everyone, you’ll actually end up speaking to no one. To help you get crystal clear about who your podcast is for and how to reach them, this article walks through five essential questions to ask yourself today:

Content. Content. Content. Your podcast is a content machine! 🤖

Let your brand evolve. 🔄 It's okay if what you say and how you say it evolves as you adjust your messaging.

Use Your Podcast to Hone Your Message... Hosting a podcast gives you an incredible opportunity to dial in your messaging around your brand and the products or services you provide. The sheer volume of content you put out means you’ll gain a lot of practice talking about what you do. And because your listeners are probably in your ideal target audience — if they’re not, check out this episode to learn what to do about that — you can use the platform as a place to test out new messaging or positioning. Here are a few questions to ask yourself when trying to hone your messaging: - Which podcast ads are performing best? - What are the specific phrases or value propositions in those ads that might be resonating with listeners? - What are my sticky statements, or the things I find myself saying over and over again on the podcast?  - What tone am I using on the podcast? Does it feel true to me and to the brand? How does it resonate with listeners?  - Which episodes or topics get the most listens?  - Which episodes or topics get the most engagement (website conversions, social media DMs, emails, etc.) 

97% of consumers use the internet to find businesses. If you don’t have a strong online presence that’s easy to find, represents your brand well, and clearly explains your product or service, you’re missing out on potential customers. And while many people think of their online presence in terms of social media, building a strong digital brand is so much more than that. Your online presence could include everything from your website, to a YouTube channel, to Google Reviews, to press. And yes, even podcasts... Here are four ways starting a podcast can build your online presence. 1. Build Trust by Putting a Face to Your Brand  2. Supercharge Your Marketing 3. Tap into Your Guests’ Platforms  4. Hone Your Message 

It's been done before. The fact is there are no new ideas under the sun. Feel like your idea has already been done? They may have heard it before, but they haven't heard YOU say it!

At the risk of sounding repetitive.... You’ve probably heard this advice from us before, but that’s because it’s just that important. If you want to build trust with your audience, you need to show up consistently with a reliable release schedule and quality content. And if that means releasing fewer episodes in order to set a schedule you can stick to, that’s completely OK.