Podscribe

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Honored to have our CEO, Peter Birsinger, featured in Quill Inc's list of top 70 Podcast Voices! Full List Here → https://lnkd.in/eX79pTse

Podscribe is beyond honored and humbled to make this incredible list! What a great cohort of podcast leaders and innovators! Shout out to the Quill Inc team!

Are your podcast ad results being underreported by up to 50%?! They could be if your attribution provider isn't both collecting and matching IPv4 and IPv6... And that should terrify you. Ask your attribution provider TODAY how they’re managing the shift from IPv4 to IPv6. If they’re not both collecting AND mapping both types, your results could be way off... That means inaccurate reporting and poor optimization decisions. We’ve got you covered with a simple email template you can send to your provider. Just copy, paste, send, and get the clarity you need! 👇 See the comments below for the template and ensure your podcast ad performance is accurately reported. It's that simple. #ipv4 #ipv6 #podcastadvertising #attribution Podscribe Matthew Drengler

Are you prioritizing profits or audience satisfaction in podcasting? 😊 In the rush to monetize podcasts, many are increasing ad loads. However, this can come at the expense of the audience experience that initially made the medium powerful. When I talk with clients about making money, I tell them one thing: it's about more than fitting in as many ads as possible. It's about effectively connecting with your audience. Putting lots of ads in episodes might make quick money, but it could also make listeners go away, which would be bad for long-term growth. 🔑 Key Insight: A recent report serves as a clear warning: Uncontrolled increases in ad load could undermine the fundamental benefits of podcasting. This could jeopardize the medium's long-term sustainability, transforming what was once an intimate channel into just another cluttered space. 🎯 Strategic Takeaway: As leaders, our challenge is to strike the right balance. Prioritizing audience experience over ad volume ensures that our messages reach and resonate with the audience. Focusing on quality over quantity can establish lasting connections and sustainable growth. 📘 Read the Full Report: For those interested in a deeper dive, check out the complete analysis by Podscribe & Oxford Road in "The Danger of Rising PodLoad" here: https://lnkd.in/gz-4uVT8. Let's make sure that we are creating valuable connections instead of just contributing to the noise. #Podcasting #AudienceExperience #Monetization #Leadership

The Podscribe team has our work cut out for us at Podcast Movement... Here's where you can catch our team next week: Tues August 20 @10:30 → https://lnkd.in/g8Aty4Gb Peter Birsinger joins A.J. Feliciano, Paul Lajoie, and Stephanie Bower speaking on "The Evolving Podcast Ecosystem: Addressing Industry Challenges and Opportunities for Growth" Tues August 20 @10:30 → https://lnkd.in/g6i8PyG5 Matthew Drengler joins Fatima Zaidi, Korri Kolesa, Sharon Taylor, and Nathan Otoski talking on "The Metrics All Podcasters Need to Have in Their Toolbox for 2024" Wed August 21 @8:00 → https://lnkd.in/gAs8p3KA Peter Birsinger joins a panel with Courtney O'Connor, Christina Boccia, Otto Chan, and Patrick Kolling on "How To Maximize Performance and Scale By Building Synergy Between Targeted Podcast and Show-Based Buys In Podcasting" Wed August 21 @1:30 → https://lnkd.in/gmKdp_Fe Matthew Drengler joins Ainsley Rossitto, Gabrielle Montana (Weil), Jeff Vidler, and Patty M. on "Measuring for Tomorrow’s Listeners: How to Future-Proof Your Podcast" Thurs August 22 @9:30 → https://lnkd.in/g84wDMWy Amelia Coomber joins Shane E., @jordy Meiselas, and Kate Friant on "From Spreadsheets to Success: Managing Your Podcast Ad Campaigns from Start to Scale" More info here: https://lnkd.in/gU9CeDh3

What if I told you the download is dead? Well, it's not dead just yet, but it's certainly on its way out. Instead of getting bogged down by download numbers, podcast pros are suggesting creators turn their attention toward engagement metrics. Join this Quill Inc and CoHost sponsored Podcast Movement panel to learn the metrics you should track to understand who your audience is and how they engage with your podcast. From consumption rate and drop-off points to listen time and loyal listeners, this panel promises to equip you with the analytics you need to make data-backed decisions to feel confident about. You'll be hearing from: 🎙 Fatima Zaidi, CEO and Founder of Quill and CoHost 🎙 Sharon Taylor, SVP of Podcast Strategy & Product Operations at Triton Digital 🎙 Nathan Otoski, SVP Podcast Marketing at iHeartPodcasts + iHeartMedia 🎙 Matthew Drengler, Head of Partnerships at Podscribe 🎙 Moderator: Korri Kolesa, Chief Revenue Officer at Veritonic #podcastmovement2024 #podcastmovement #podcastevent #podcastmetrics #podcastanalytics

Thousands of brands invest billions in podcast advertising each year, and the results are undeniable: podcast ads work. But how well they perform? That depends on key factors—placement, frequency, relevancy, and whether listeners are truly engaged. With Q4 around the corner—the most critical time of the year—Podscribe’s 2024 Q2 Performance Benchmark Report (PPB) is perfectly timed. This report highlights crucial trends from the last 12 months: ➡ Baked-in ads (especially host-read) continue to outperform digital ad insertion in driving visitors. ➡ Host-read ads outshine producer reads, with more than double the visitor rates. ➡ Insights on the best days and ad lengths to maximize engagement. ➡ A ranking of podcast genres by their effectiveness in driving visits. Packed with data from over 50,000 campaigns, this report is essential for your Q4 planning. Grab the report here: https://lnkd.in/eaU6eymv. And don’t miss the PPB webinar for a live walkthrough! Happening Wednesday August 14, 2024!

The Signal Hill team is going to be busy at Podcast Movement 2024! Here's where to catch both Paul and Jeff in Washington next week: August 20 at 11:30AM Unlocking the Formula: Examining the Strategies Behind Top Branded Podcasts. Paul Riismandel is joining Andrea Marquez of Amazon and This is Small Business to uncover what catapults certain branded podcasts to the top of the charts. August 20 at 11:45AM How to Create a Loyal Audience That Goes Beyond Download Numbers Join Jeff Vidler with Jonas Woost of Bumper, Fatima Zaidi of Quill Inc, Juleyka Lantigua of LWC Studios, and Jeremy Enns of Podcast Marketing Academy as they dig into how you can build and measure how well you're engaging listeners and building loyalty. August 20 at 3:00PM Make Research Savvy Your Podcast Super-Power Paul will be speaking with Alyson Sprague Shields of Wondery, Neal L. of Oxford Road, Sona Cederquist of SiriusXM, and Keith Mounsey of iHeartMedia, teaching you how to set clear research objectives and ask smarter questions. August 21 at 4:30PM Measuring for Tomorrow's Listeners: How to Future-Proof Your Podcast Jeff joins Matthew Drengler of Podscribe, Ainsley Rossitto of Paramount, Gabrielle Montana (Weil) of Triton Digital, and Patty M. of Ad Results Media to talk about what's available now, what's just around the corner, and what podcasters and advertisers need for the future! More info here: https://lnkd.in/eC-U5xq

Spot on! Thanks for sharing