Portent

Insights from SEO Team Lead José Luis Fausto Martinez: It's been about 20 days since Google announced its March 2024 core update and spam update. While the spam update has been fully implemented, we're still waiting for the core update to complete. Many SEOs have shared stories online about how this update has significantly impacted sites that were tailored primarily for Google's algorithm, including those with heavily AI-generated content, unhelpful excessive text, or poor user experience. Moreover, it seems that sites previously affected by the Helpful Content Update in September are experiencing a greater decline in March. At Portent, we've always prioritized user experience as a long-term strategy that consistently delivers results. We act as a proactive partner, advising our clients on the best practices for their businesses and users. Moreover, we are adept at helping sites bounce back from algorithm updates. While we do utilize AI, we employ it as a tool to enhance our analysis and ideation rather than letting it do our work for us. The human touch is crucial, setting apart successful sites from those constantly reacting to every algorithm update. If you're contemplating making changes to your site to appease the Google algorithm, consider reading this article: https://lnkd.in/g4ZYKyrq We believe that this core update won't be the last, and we anticipate that Google will become even stricter in its expectations for high-quality sites!

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On June 30, 2022, Google officially sunset expanded text ads (ETAs), making responsive search ads (RSAs) the new default search ad format. To take advantage of Google’s machine learning, we recommend all marketers utilize RSAs. Discover what they are and how to best implement them.

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