Poshmark

“Gen Z consumers are not only more environmentally and socially conscious than their predecessors, but they are also increasingly aware of the negative consequences of overconsumption and feel a personal responsibility to mitigate their impact.” Our Head of Merchandising and Curation, Chloe Baffert, spoke with WWD on the reasons why Gen Z is leading the charge on TikTok's emerging 'underconsumption core' trend, predicting a major shift in the social media landscape to embrace micro-influencers who are building authentic online communities around shared interests — like secondhand fashion. ♻️🛍️ Read the full piece here (via Andre Claudio):

🚨 PoshFest Announcement 🚨 We're excited to have the following experts join our biggest event of the year to share their industry knowledge with Poshmark's community: ⭐ Kate Sanner, CEO and Co-Founder of Beni ⭐ Pandora Amoratis, Style Director at DailyMail.com ⭐ Caitlin Hurt, Client Partner and Jeffrey Shih, Client Solutions Manager of Meta ⭐ Ben Raju, Director of Program Management and Terri Billups, Deputy Director of Program Management at U.S. Small Business Administration We're less than a month away from traveling to Nashville for PoshFest — follow Poshmark's IG (@poshmark) to stay up to date on the action to come!

We were honored to have Pete Huang, AI futurist and newsletter writer of The Neuron - AI News, lead a company-wide discussion around generative AI. 🚀 Team Posh learned more about the technology, including fun modern-day consumer applications, like interactive journaling prompts and wardrobe styling recommendations, before launching into possibilities for the future. Pete shared that as AI continues to evolve, virtual and IRL experiences that facilitate community-building and connection will be even more crucial — a sentiment that we share. Thanks again for joining us, Pete!

Summer wedding season is here, and Poshmark is seeing a rise in brides and wedding guests saying "I Do" to secondhand bridal style. 💍 Daily Mail spoke with three brides and bridesmaids who shopped for wedding outfits on Poshmark. ✨ Emily (@emilyevans171) bought pieces for her bridal celebrations on Poshmark as her "something borrowed", including a SELF-PORTRAIT engagement party dress, an Outdoor Voices bachelorette outfit, and a Retrofête dress for late-night dancing. ✨ Daniella (@daniella12345) found the exact dress the bride requested for all her bridesmaids: a Show Me Your Mumu dress in the champagne color, already perfectly hemmed to Daniella's height. ✨ Victoria (@vicmarcant) is selling most of the dresses that she wore for her wedding related events, including a Carolina Herrera mini dress, and recommends resale for others. "Resale allows us to wear high-end outfits to these events without having to pay the designer price tag." Check out the full piece below! (via Pandora Amoratis)

Back to school shopping is in full swing 🎒✏️ College student and part-time Poshmark seller Janae (@versace_janae) joined KENS 5 in-studio to share how shoppers can turn to resale to save money while shopping for trending fall styles, like tenniscore and vintage knit sweaters. Check out the full segment below!

Poshmark takes TreasureFest! We had a blast bringing our new #PoshmarkPitStop to San Francisco and connecting with other secondhand fashion lovers IRL. A huge thank you to everyone who stopped by over the weekend! ☀️ Check out Poshmark's IG (@poshmark) for highlights! Where should we pop-up next? ♻️🛍️

Earlier this week, our Chief Marketing Officer, Steven Tristan Young, had the opportunity to speak to defining trends in social commerce at NRF Nexus, including how Poshmark is betting big that live shopping will shape the next generation of social shopping experiences. Both sellers and shoppers are loving this authentic, interactive way to connect and find inspiration on the platform, with sellers hosting over 1 million shows, and shoppers tuning in for over 1 billion minutes. A huge thank you to National Retail Federation, Poonam Goyal from Bloomberg Intelligence, and co-panelists at sune and Milani Cosmetics for an engaging discussion!

What an inspiring #PrideMonth we had at Poshmark celebrating our diverse community. A highlight was our fireside chat with LGBTQ activist Chella Man, who shared their profound insights on living authentically: "Behind all the labels, we have our own energy and [our] own personhood... We all know ourselves. However, the way society sets things up for us, unfortunately, makes everyone somewhat the same. Instead [we should] tell everyone to love themselves and their own characteristics for who they are, because that really is so beautiful." We invite you to share your own stories of authenticity in the comments and use #PoshLove to join the conversation. Let's continue to celebrate this community all year long!

When Manish Chandra and his co-founders set out to build Poshmark in 2011, they shared a vision to reinvent how people buy and sell fashion: "it's going to be social, it's going to be something anyone can use, and it's going to be mobile." Faced with the task of recalibrating consumer behavior to embrace mobile-first shopping and selling, Poshmark's founders identified a solution: in-person events. "Posh Parties" gathered fashion lovers and aspiring resellers across the country to take photos, create listings, and make sales IRL — helping to educate consumers about this new way to shop and sell, provide a touchpoint for early customer feedback, and serve as proof of concept for investors. Over a decade later, in-person events remain a critical part of Poshmark's success: providing a space for Poshmark's community of 130M+ people to come together and learn from one another. Listen to Manish's episode on Mayfield Fund's Fund/Build/Scale podcast, hosted by Walter Thompson, to learn more about the story behind Poshmark and our community, with advice for aspiring entrepreneurs along the way.

Introducing Posh Party LIVE: the newest way to discover curated listings, sellers, and live shows on Poshmark. Posh Party LIVE reimagines the popular in-app Posh Party, combining the two ways to shop and sell on Poshmark, bringing together dynamic, live Posh Shows, and the millions of unique listings in Poshmark sellers' closets. Tune in to Posh Party LIVE daily at 2pm PT to shop and sell merchandise curated around a specific theme, from Summer Neutrals to Luxury Goods, and find your new favorite sellers and closets to support. Want to join in on the fun? Join today's Posh Party LIVE where we'll be going live from NYC with notable fashion creators and Poshmark community members who will be curating their favorite summer styles. Come shop and sell with us at https://bit.ly/4bgl653