POV Strategy & Research

It's been 6 months today since Justin Palacios and I launched our gaming & esports marketing agency, POV Strategy & Research! From signing CDL Intel as our first client, to attending DreamHack as a team, and to hosting a two-week gaming camp in my home state of North Carolina, our journey has been incredible so far. We had the opportunity to travel to Saudi Arabia and work with the Esports World Cup team, which was actually my first time ever traveling out of the US! We've grown, Private Lobby, our weekly gaming & esports newsletter for marketers, brand managers, and gaming industry professionals, to nearly 1,000 subscribers, delivering the newsletter 39 weeks in a row. (Go check it out if you haven't!) A massive shoutout to everyone that has supported us and everyone that has subscribed to the newsletter, we appreciate it more than you know. Much more to come... announcement soon? 👀 #gaming #esports #marketing

CDL Intel at Major III powered by Mavix - A Case Study 📰 CDL Intel is a news & update account around competitive Call of Duty, gaining over 350,000+ followers in 5 years with just a single person running the account off of their phone. 🤳 Prior to us at POV Strategy & Research stepping in, the account had all of these massive impression & engagement numbers but nearly $0 in revenue. We worked with Crone, the owner of the account, and set a strategy to help grow and monetize the account. Our philosophy was based on two key objectives ⤵️ - Increase the frequency of posting, without spamming the account - Naturally integrate sponsors into content that fans already want & love CDL Major III (May 16-19) was our first full-on event — integrating Mavix as our “Major III coverage partner” . Mavix is a gaming chair brand that fits our brand authentically and really is made for our audience. “Mavix was created for gamers looking for a better solution than the traditional race car seat gaming chair.” 🪑 Catch the full breakdown of how we integrated Mavix in this week's Private Lobby article ⤵️

Our newest partner — CDL Intel CDL Intel is one of the biggest brands in competitive Call Of Duty, bringing the biggest news right to the community. We'll be helping CDL Intel with social media management, sponsorship opportunities, and overall brand strategy!

Bridging the gap between brands and gamers from the audience's Point of View 🔮 Gamers represent a massive, hard-to-reach universe of opportunity — we help you understand & engage with them 🤝