Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world.
Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points.
Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable.
The media landscape is vastly different, too. Measurement is smarter but also harder than ever.
Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift.
We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution.
Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift.
Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table.
When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.
Search Engine Optimization (SEO), Pay Per Click (PPC), Branding and Creative Services, Social Media, Web Design and Development, Mobile Development and Mobile Marketing, Display Advertising, Content Marketing, Conversion Rate Optimization (CRO), Public Relations, Brand Strategy, Partnerships, Link Building, Amazon Marketing, B2B, ecommerce, Influencer, PR, Retail Marketing, TikTok, Integrated Marketing, and Affiliate
Clients using fusepoint, Power Digital's data and strategy consultancy arm, grew 22% faster—by cutting wasted spend, reallocating budgets, and doubling iROAS through better data and strategy.
Match Market Testing is just one way we do it.
Learn more here: https://lnkd.in/dVUhpw_p#measurement#data#mmm#growthmarketing
At fusepoint, we’ve run incrementality tests for the world’s leading brands. Our proprietary geo-matching algorithm 𝗿𝗲𝗱𝘂𝗰𝗲𝘀 𝗿𝗶𝘀𝗸, 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗮𝗴𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝘀 𝘀𝘁𝗮𝘁𝗶𝘀𝘁𝗶𝗰𝗮𝗹 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝗰𝗲—all while making insights easier to understand.
With Match Market Testing, you don’t have to guess what’s working. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗽𝗿𝗼𝘃𝗲 𝗶𝘁.
#Incrementality#MarketingScience#GrowthStrategy
There's a big shift in how marketers are approaching creative strategy right now, especially as privacy is front and center in many marketing circles.
With more limited opportunities in behavioral targeting (for obvious reasons), it's important for creative teams to combine consumer understanding with strategic creative deployment to reach the right people in the right way.
We partnered with a luxury fashion brand facing a classic challenge: how to scale market presence while maintaining brand prestige.
The traditional approach would have been to simply expand targeting. Instead, we dug deeper into the psychology of luxury consumers and understood the subtle psychological triggers that make luxury buyers convert. Overall, the brand experienced a pretty significant growth in sales and market expansion.
What psychological factors do you consider when developing your targeting strategy? What's working in your world?
#DigitalMarketing#MarketingStrategy#LuxuryBrands#DataDrivenMarketing
What's better than a customer converting one?
When they convert again.
Head of Data Intelligence, Scott Zakrajsek, breaks down some ways to increase repurchase rates and your LTV. 👇
Head of Data Intelligence @ Power Digital + fusepoint | We use data to grow your business.
Improving 2nd purchase conversion by 5% can boost LTV by 20-35%. But most brands don't focus on this. Some tips to increase re-purchase (#5 is my fav) 👇
I looked at data for 100+ of our retail brands.
On average:
- First-time buyers have a 15-30% chance of returning
- After a second purchase, that jumps to 60-70%
Because of this snowball effect, little improvements to 2nd purchase conversion (+5%) can mean significant LTV jumps (+20-35%)
Here's a handful of tactical things we've seen work.
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1. Focus on a shorter window than you think.
Run your retention curves. Chart % of customers making 2nd purchase by month. You want to find where the cumulative repeat rate flattens out.
- Most brands will be ~90 days.
- Consumable brands (supps, food/bev, beauty) will be shorter (30 days).
- Products w/ longer usage cycles may by 180 days or more.
It all depends.
Many brands make the mistake of using a 12-month window to look at churn. You've almost certainly lost that customer by then. Focus on a shorter window than you think.
2. Cross-category has a higher propensity of longterm retention
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Cross-category buyers (almost always) have a higher LTV than single-cat buyers.
- If they bought jeans, offer tops or accessories
- If they bought skincare, suggest adjacent skus, not refills
- If they bought a core product, introduce them to your specialty items
Ps, you can segment your CRM and split test this. Just remember to tag your customers when measuring long-term LTV performance.
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3. Micro-commitments + Add Value!
Before asking for a 2nd purchase, squeeze out small/easy commits:
- Request product feedback/review (one question)
- Offer style or usage guidance (post-purchase series)
- Provide value-added content related to their purchase
- Solve common problems w/ the products
- Show how other customers use it
Each small activity builds more engagment (and goodwill) w/ your brand.
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4. Implement a "Last Chance" campaign
If your 2nd purchase window is 90 days, maybe that's Day 60.
Deploy a specialized "almost lost" campaign.
- Use language w/ mild urgency (avoid depsparation)
- Include an unexpected benefit or small gift/gwp/
The offer MUST be better than what you'd give a first-time customer.
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5. Make the product better
That's it.
Just improve the product quality, and you'll see a natural jump in repurchase.
It helps acquisition too (referral/WOM).
By shifting a little focus from acquisition to that crucial second-purchase moment.
What's your 2nd purchase "window"? 30, 60, 90 days? What are you doing to shrink that window?
#ecommerce#customeranalytics#ltv
Saving the best for last.
We’re closing out Shoptalk strong! If you’re still here and ready to talk about turning uncertainty into undeniable outcomes, let’s make it happen.
Our team is on the floor, ready to dive into what’s next for your brand. No fluff, no guesswork — just bold ideas backed by real data and a clear path to results. Come say hi!
When you leverage user-generated content in your digital strategy, you win in more ways than one.
👉 57.7% of social media users say UGC is the creative form that resonates most for them (72.4% said video in general)
👉 34.8% of users say UGC is the most trusted content type from a brand
🎤: VP of Growth Marketing, Dani Powell#usergeneratedcontent#creativestrategy#contentcreation#ugc
Head of Social & Creative at Power Digital Marketing
I'm going to hold your hand when I say this:
Creating tons of content doesn't equal success for brands.
I see this quite a bit. Brands playing the volume game, churning out endless variations of random ideas in hopes that one piece of content hits the viral jackpot.
But I always stop to think, are they really reaching the right people? Working in digital marketing for almost a decade has taught me the value of intentionality and how it can go a long ways in reaching the right audience that actual grows your business.
What's your experience with creative testing?
#PowerDigital#CreativeMarketing#IntentionalMarketing
Creative 🤝 Performance Marketing
Benoit Vatere (Chief Media Officer, Liquid Death), Alexa Maltzer (VP of Client Strategy, Power Digital) and Matt Cook (SVP & Group Creative Director, The Variable) break down how Liquid Death made beverage and merch sales a killer success story, without losing their brand’s edge.
Watch the full discussion below.
We are aware of an ongoing hiring scam where individuals are falsely acting as Power Digital’s hiring team.
🚨 THIS IS NOT US 🚨
If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at recruiting@powerdigital.com or message us directly before taking any further action in relation to the correspondence.
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1.) Report the activity to the Internet Crime Complaint Center at www.ic3.gov
2.) Report the activity to the website in which the job posting was listed.
3.) Report the activity to the company the cyber criminals impersonated.
4.) Contact your financial institution immediately upon discovering any fraudulent or suspicious activity and direct them to stop or reverse the transactions.
5.) Ask your financial institution to contact the corresponding financial institution where the fraudulent or suspicious transfer was sent.
If you believe you, or someone you know, is a victim of an employment scam, please visit the FBI’s Internet Crime Complaint Center at https://www.ic3.gov/.
Too many brands are still treating media strategy like its platform-first instead of performance-first.
It’s one of the biggest vulnerabilities we see in growth plans.
Marketing teams pour spend into Meta, TikTok, Google—then scramble when one channel gets disrupted.
But the problem isn’t the platform. It’s over-reliance.
No smart investor bets everything on a single stock.
So why do marketers still build plans that depend on one channel to carry the pipeline?
Here’s the shift high-growth brands are making:
- Audience diversification through real behavioral data (tools like GWI)
- Incrementality testing to isolate what’s actually moving the needle
- Strategic allocation based on where customers actually engage—not where you assume they are
- A contingency plan that protects revenue when platforms change overnight
This is how brands future-proof their growth and why “more budget on TikTok” isn’t a real strategy.
If your plan hinges on one platform, it’s time to rethink the model. Here’s what that shift looks like in practice ⬇️
Social media is making a bigger impact than ever on your brand strategy.
Our 2025 State of Social Media Trends Report uncovers how consumers are interacting with brands, their social search behaviors, and what makes them convert.
Download the full report here: https://lnkd.in/gAJCd-yV
Thanks for sharing, Keith Bendes! 🚀
I love me some good data, and this report is filled with some gems.
Here are the top findings from Power Digital Marketing's 2025 State of Social Media Trends Report
⏳ 85.5% of people spend more than 1 hour on social media every day, with 57.2% spending more than 2 hours. That’s a pretty insane amount of time from every single person
🚫 68% are less likely to trust a brand that is not active on social media. So for everyone saying organic content doesn’t matter, you may want to revisit that
🏆 TikTok is the #1 trusted platform for product recommendations, followed by Instagram with YouTube a distant third.
👍 Reviews (62.9%), Friends/word of mouth (54.1%) and Influencers (36.2%) are the top 3 trusted sources for brand or product information on social. Social ads came in second to last with only 11.4%.
🛒 The #1 reason people unfollow a brand is because they are over promotional (52.6%). So be careful how much you are using social as a sales channel.
👯 It’s not that important for brands to participate in top trends. Brands think it is, but most consumers don’t.
📱 Despite Instagram pushing Reels, people still spend the majority of their time on their own home feeds. TikTok unsurprisingly is all about the For You Page.
This report is more proof that 1) People spend a lot of time on social media, especially on TikTok and Instagram, and 2) Influencers are incredibly impactful in driving engagement and consideration in brands.
#influencermarketing#creatoreconomy#socialmedia
