Pragmatic Institute

Pragmatic Institute

Professional Training and Coaching

Phoenix, AZ 43,808 followers

Expert-led product management and product marketing training that you can apply right away.

About us

Formerly known as Pragmatic Marketing, Pragmatic Institute is one of the world’s largest and most-respected product and data training companies on the market. By using what our successful alumni describe as the “Pragmatic Approach,” we apply a unique lens to our training methods and provide usable and battle-tested tools to ensure success throughout each stage of the business journey. In addition to offering instructor-led online and in-person training, we also provide hands-on practice, templates and access to an alumni community where you can connect with peers around the world. Here at Pragmatic, we make it our business to ensure you make an impact on your product, your company and your career from day one. Unlike other training programs, Pragmatic consistently cultivates the latest in thought leadership and insight from industry leaders and utilizes the most up-to-date business solutions to deliver accurate and market-ready principles at every turn. With nearly 30 years of experience in the industry, Pragmatic Institute has successfully trained more than 200,000 professionals at 8,000 companies across six continents. With our continued ability to hone world-wide practices and profitable methodology, we have cultivated an impressive international community of product management, product marketing, product design and data science experts. These success stories are truly changing the way people do business. Each of our principles are developed from real experiences rather than “textbook theories.” At Pragmatic it’s not “if” you’ll learn the skills to be successful, but “when.”

Industry
Professional Training and Coaching
Company size
51-200 employees
Headquarters
Phoenix, AZ
Type
Privately Held
Founded
1993
Specialties
product management, product marketing, and data science

Locations

Employees at Pragmatic Institute

Updates

  • View organization page for Pragmatic Institute, graphic

    43,808 followers

    Having great leadership matters! And we’ve got it 💯 Philip Alexander

    View profile for Cal Al-Dhubaib, graphic

    Data Scientist 🧑🎨 | Entrepreneur (exited) 🚀 | AI & ML Strategist 💡

    I had the pleasure of working with Philip Alexander a few weeks ago at Pragmatic Institute's Future of Product Management Summit, where we kicked off the virtual event together. Last night, I finally had the chance to sit down with Phil in person. Phil's legacy with BrandMuscle speaks for itself, but what stood out to me was how many personal details he recalled about his former team members, many of whom I'm lucky enough to work with at Further. From family milestones to professional achievements, I was blown away at how much he genuinely paid attention. If there’s one takeaway from our conversation, it’s this: leaders who prioritize their teams help them thrive, build environments that scale themselves. Thank you, Phil, for sharing your time and insights with Emily Clark and me. Can't wait until next time!

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  • View organization page for Pragmatic Institute, graphic

    43,808 followers

    Building a product without a roadmap? It’s like constructing a house without a blueprint. 🏠 Without a clear plan, your team can quickly lose direction, skip crucial steps, and find themselves in a maze of confusion. A strong product roadmap ensures everyone stays aligned, sets priorities, and works towards the same goals. Ready to build with confidence? 🛠️ Click here to learn how to: - Plan & Prioritize - Gather Requirements - Communicate with Stakeholders

    How to Build a Product Roadmap | Pragmatic Institute

    How to Build a Product Roadmap | Pragmatic Institute

    pragmaticinstitute.com

  • View organization page for Pragmatic Institute, graphic

    43,808 followers

    It’s crucial to listen to the market if you want your product to succeed. 💯 Stay open to listening and avoid getting so wrapped up in your vision or feature set that you overlook what truly matters.

    View profile for Kevin O'Leary, graphic
    Kevin O'Leary Kevin O'Leary is an Influencer

    Chairman, O’Leary Ventures and Beanstox

    Early on, an entrepreneur’s myopic vision is their biggest strength. It’s what pushes them to grind 25 hours a day. But once you hit $3 million in sales, you’ve got to pivot or you’re done. Listen to the market, your customers, your employees, and your investors—or you’ll fail between $3 and $5 million. Happens all the time.

  • View organization page for Pragmatic Institute, graphic

    43,808 followers

    From QA to Product Manager in just 6 months! In our latest episode of Product Chats, Leah Zillner Product Manager at Intellum, reveals how four courses with Pragmatic Institute—Foundations, Design, Focus, and Build—transformed her career path and fast-tracked her move into product management. With a solid foundation, expert guidance (shoutout to Terry Sadowski (he/him)) and a passion for growth, Leah landed her PM role in record time. 💼 🎧 Tune in to hear Leah’s journey, her tips for navigating cross-functional teams, and the tools that power her work, like UserPilot, Jira, and BigQuery. Whether you're aiming to level up your skills or sharpen your internal dynamics, this episode is packed with practical insights you can apply today!

  • View organization page for Pragmatic Institute, graphic

    43,808 followers

    Fast-Track Your Product Management Career in Just ONE Week! Are you ready to level up your career? With Pragmatic Institute’s certification program, you can master product management at an accelerated pace! In just one week, you'll: 🎯 Gain a deep understanding of product management fundamentals 🛠 Learn to create products that truly resonate with your market 📈 Build strategies and roadmaps that deliver measurable success Your future in product management begins now—take the next step and supercharge your career!

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  • View organization page for Pragmatic Institute, graphic

    43,808 followers

    Curious about what drives your market? Our Market-Driven Discovery Workshop is back on October 24-25! This is your chance to: - Define your market segments based on real market problems - Collect actionable evidence using interview and observational research techniques Take a deeper dive into understanding your market and making data-driven decisions that lead to success.

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  • View organization page for Pragmatic Institute, graphic

    43,808 followers

    Is Your Product Roadmap Missing the Mark? It might be because there’s more than one type of roadmap! Choosing the right product roadmap is crucial to aligning your team and achieving those big strategic wins. Whether you’re planning short-term sprints or focused on a long-term vision, there’s a roadmap designed just for you. Not sure which roadmap suits your product best? We’ve got you covered with everything you need to know. 👇 https://loom.ly/JP9mfrQ Explore 12 Types of Product Roadmaps and learn how to tailor yours for success!

    Types of Product Roadmaps   | Pragmatic Institute

    Types of Product Roadmaps   | Pragmatic Institute

    pragmaticinstitute.com

  • View organization page for Pragmatic Institute, graphic

    43,808 followers

    Ready to Elevate Your Product Marketing with AI? Join us October 14-15 for our Advanced AI Techniques for Product Marketing workshop! 💡 What you’ll gain: 🔹 Cutting-edge AI tools to supercharge your marketing strategies 🔹 Advanced techniques to make smarter, data-driven decisions 🔹 Real-world applications that will set your product marketing apart Get an exclusive look at how our workshop transformed Kristy’s approach to product marketing and helped her elevate her strategy. Discover what you can gain from this opportunity! Don’t wait—register now: https://loom.ly/Zfk-NSg

  • View organization page for Pragmatic Institute, graphic

    43,808 followers

    Congrats on earning your PMC-I certification! 🎓 We're excited to see how you'll apply these insights. Here's to your continued success and collaboration! 👏 #ProductManagement #PMC #PragmaticCertified

    View profile for Anne Heitkamp Hunt, graphic

    Director, Data and Analytics

    🌟 Exciting News! 🌟I’m thrilled to share that I’ve recently earned my PMC Level I Pragmatic Institute Certification! 🎓. This certification has enhanced my strategic product management skills. It provided me with practical tools and frameworks to better align products with market needs. I am eager to put these insights into practice and fostering successful product development through collaboration with my team. A big thank you to the Pragmatic Institute for their excellent program 🙌 #ProductManagement #PragmaticCertified #ContinuousLearning #ProductLeadership #Innovation

    PMC Level I was issued by Pragmatic Institute to Anne Hunt.

    PMC Level I was issued by Pragmatic Institute to Anne Hunt.

    credly.com

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