Preferred Hotels & Resorts

We are delighted to announce a new I Prefer Hotel Rewards partnership with Cathay Pacific, bringing all the added benefits of our rewards program membership and its global membership, to Cathay Pacific's distinguished and discerning frequent travelers across Asia-Pacific. Cathay Pacific members will be able to unlock fast track status and can enjoy a range of benefits including complimentary in-room amenities, late check-out, hotel credit and room upgrades, according to their tier level: - Cathay Diamond receives I Prefer Titanium with 500 bonus points upon enrolment - Cathay Gold and Silver receive I Prefer Gold with 500 bonus points upon enrolment - Cathay Green receive 500 bonus points upon enrolment We look forward to welcoming this new community of discerning travel lovers to #ThePreferredLife with I Prefer Hotel Rewards and are excited for them to discover all the benefits our membership offers. For more information on our program visit www.iprefer.com. 📸: Artyzen Singapore | #IPreferHotelRewards #ProudlyPreferred

Celebrating Excellence in Hospitality! Continuing its global roll-out, we are thrilled to announce that several of our distinguished members have been honored with prestigious Michelin Key awards in the UK and Ireland! As revealed this month, we are proud to celebrate The Beaumont Mayfair in London which was awarded 2 Keys, while in Ireland, Dylan Hotel Dublin, Dromoland Castle Hotel & Country Estate, and Castlemartyr Resort were each recognized with 1 Key awards. These accolades highlight the exceptional architecture, service, and unique guest experiences our hotels offer. Each property has been meticulously evaluated by Michelin Guide Inspectors and stands out as a beacon of excellence in the industry, showcasing the very best in luxury hospitality worldwide. Please join us in congratulating these remarkable hotels for their dedication to providing unforgettable moments and stay tuned for more exciting updates as we continue to celebrate excellence across the globe! #ProudlyPreferred

As the holiday season approaches, we are excited to announce a new collaboration with Citi, offering eligible Citi cardmembers even more rewarding travel experiences through our I Prefer Hotel Rewards program.   Eligible Citi cardmembers will now have the ability to transfer ThankYou Points to I Prefer points, and gain access to the exclusive benefits of our loyalty program, including member-only rates, points toward future stays, and special hotel perks at over 600 properties in 80 countries.   We are thrilled to provide even more opportunities for travelers to explore the world with us and look forward to helping unlock memorable travel experiences this season and beyond.   #ThePreferredLife #IPreferHotelRewards #TravelExperiences

We are delighted to introduce the latest member of our prestigious Legend Collection in the Middle East - Al Habtoor Palace, Dubai. Located near the scenic Dubai Water Canal, Al Habtoor Palace stands as a symbol of luxury with its illuminated facade, grand marble staircases, glittering chandeliers, and 234 palatial guestrooms, including 52 suites. Highlights include its flagship Sir Winston Churchill Suite and the Middle East’s first Bentley Suite. Mohammed Al Habtoor, Vice Chairman & CEO of the Al Habtoor Group, remarked: “This significant partnership is a testament to our unwavering commitment to excellence and our dedication to providing unparalleled luxury and personalized experiences. Being part of the Legend Collection not only aligns with our vision of setting the highest standards in hospitality but also allows us to offer our guests an even more remarkable and distinguished experience. We look forward to welcoming travellers from around the world to discover the exceptional offerings and unparalleled service that define Al Habtoor Palace.” Saurabh Rai, Executive Vice President of South Asia, Middle East, and Africa for Preferred Hotels & Resorts, added “This partnership marks a significant milestone in our continued expansion across both the UAE and wider Middle East, furthering our dedication to the region’s dynamic luxury market.” Please join us in welcoming this exceptional property. #ProudlyPreferred

That's a wrap on IMEX America 2024! What a whirlwind it has been. From insightful one to one meetings and inspiring keynote speakers, to reconnecting with our valued industry partners over a series of industry leading networking events, thank you to all of our hotels and partners who joined us this week in making it a truly, #ProudlyPreferred occasion.

Proudly Preferred and dedicated to supporting Hospitality Action. This past Sunday, members of our London office, and our member Grosvenor House Suites, took the time to walk an impressive 20km as part of the charity's Walk for Wellbeing initiative. This aims to promote the importance of better mental health and wellbeing for everyone in hospitality whilst raising funds to power vital work which includes mental health support, in-person and phone counselling, and emergency grants for those in more urgent need. Please join us in congratulating the team on their incredible achievement and if you would like to donate to support this incredible cause, find out more and donate here: https://bit.ly/3zNSEe9 #ProudlyPreferred #WalkForWellbeing

Preferred by the Press - We are delighted to share the latest coverage of Preferred Hotels & Resorts in Asia. The piece, titled 从璞富腾“取舍之道”看独立酒店的发展之路 (From the Art of Preferred Hotels & Resorts to Examine the Path of Growth for Independent Hotels), was published by the Chinese hotel industry media outlet Me Time. The article details a range of key moments in our growth, from its early days to the unveiling of our I Prefer Hotel Rewards program, and more recently the exciting announcement of our increased collaboration with Virgin Limited Edition, adding their properties to our exceptional Legend Collection. Read more: https://bit.ly/4846OED #ProudlyPreferred

Legendary living shakes up Shanghai! Last month, from the elegant setting of our member hotel, Artyzen New Bund 31, Shanghai, it was a pleasure to offer a taste of The Legend Collection to 18 media from leading outlets including Condé Nast Traveler, Robb Report, GQ, and Travel + Leisure. Through an immersive experience, 20 of our esteemed properties were showcased, alongside some of the latest exciting updates from the brand. #ProudlyPreferred #PreferredLegendCollection

IMEX America 2024 starts today and our team of attending associates and hoteliers are ready to welcome you at Bayside E1241. If you haven't yet arranged an appointment, it's not too late to reach out or to stop by throughout the week. #ProudlyPreferred | IMEX

It was a glittering evening in Milan last night at the European Mission Awards Gala, where we were honored to receive the prestigious title of “Best Hotel Chain of the Year for Business Travelers.” Voted for by travel managers across Europe, we want to thank them sincerely for consistently giving us their trust and voting to award us this recognition. We also want to thank our valued hotel partners for consistently providing exceptional service and welcoming environments, tailored to business travelers around the world. #ProudlyPreferred