Preferred Hotels & Resorts

Step into the soul of San Francisco at The Marker San Francisco! We are delighted to introduce this gem in the heart of the city’s vibrant downtown. Housed in a century-old building, The Marker blends a polished cosmopolitan interior with a classic Beaux-Arts exterior, reflecting the city’s vibrant and varied spirit. The Marker features 208 luxurious guestrooms and suites, a bar-driven restaurant with rustic Italian fare, a 24-hour fitness center, and a prime location just blocks from Union Square. It’s the perfect base for exploring San Francisco and the wider Bay area, its myriad museums, natural spaces and rich history. Learn more: https://bit.ly/3T06P64 #ProudlyPreferred

Introducing Sesimbra Oceanfront Hotel, one of the latest members to join #ThePreferredLife Escape to the stunning beaches of southern Portugal at Sesimbra Oceanfront Hotel. This luxurious beachfront retreat offers 92 guestrooms and suites with ocean-view balconies, a sandy beach perfect for sunbathing and water sports, and two dining options featuring local and international cuisine. Amenities including a full-service spa and fitness center, all in a serene location just an hour from Lisbon. Beyond the resort, immerse yourself in Portuguese history and culture with local activities, from exploring a 12th-century castle to enjoying vibrant festivals and the natural beauty of the Serra da Arrábida hills. Learn more: https://bit.ly/4dheF3j #ProudlyPreferred

That's a wrap on Virtuoso Travel Week 2024! It was truly special for our Preferred Hotels & Resorts family, our associates and hotel members, to return to Las Vegas and connect with over 5,000 of Virtuoso’s leading luxury travel professionals. Thank you to Virtuoso for arranging such an exceptional event, and to the fantastic partners and guests who joined us for our dinner and after glow events, alongside a busy week of meetings, events, and seminars. Check out some of our highlights below. #VirtuosoTravel #SoVirtuoso #ProudlyPreferred

I Prefer is the word! It is a pleasure to share that I Prefer has been recognized as one of the top 10 Best Hotel Loyalty Programs by USA Today readers in their 2024 Readers' Choice Awards at #4. Nominations were carefully curated by a panel of subject matter experts and 10 Best Editors before being voted on by the public and we are incredibly grateful by the support and recognition both have shown I Prefer in including us in this list. Read more: https://bit.ly/3YwgTHy 📷: Woodstock Inn & Resort #ProudlyPreferred #IPreferHotelRewards

In the heart of South Africa’s picturesque Franschhoek wine country, we are delighted to introduce Mont Rochelle part of Virgin Limited Edition, and now an esteemed member of our Legend Collection, showcasing the pinnacle of luxurious, one-of-kind experiences. Mont Rochelle is an exquisite 26-bedroom hotel and vineyard, offering a serene retreat that is just a scenic drive from Cape Town. Highlights of this idyllic escape include luxurious guestrooms and suites named after renowned wines like Shiraz and Cabernet, two exceptional restaurants, catering to both refined dining and casual fare, an outdoor swimming pool, energizing spa, full gym, and tennis courts. Guests will also of course enjoy proximity to local wineries, the famous wine tram, and more. Known as the French corner of the Cape and celebrated as the food and wine capital of South Africa, Franschhoek offers a captivating blend of stunning landscapes and gastronomic adventures. Set against the majestic Klein Dassenberg mountain range, Mont Rochelle promises an unforgettable escape where relaxation meets exceptional culinary experiences. Learn more: https://bit.ly/3WP6mpJ #ProudlyPreferred

More ways than ever to live #ThePreferredLife! We are delighted to welcome 30 new properties to our world-leading portfolio of luxury independent hotels and resorts across the world. From a boutique villa on Italy's famous Lake Maggiore to an exclusive adults-only boutique retreat in Puerto Vallarta, we are proud to welcome even more, exceptional, independent lodges, hotels and hideaways, each offering authentic, personalized guest experiences across exciting destinations including South Africa, Portugal, Saudi Arabia, and the Dominican Republic. Welcome to: Legend Collection members Kasbah Tamadot (Asni, Morocco), Mahali Mzuri (Masai Mara, Kenya), Mont Rochelle (Franschhoek, South Africa), Necker Island (The Valley, British Virgin Islands), Son Bunyola (Mallorca, Spain), The Branson Beach Estate (Moskito Island, British Virgin Islands), The Lodge (Verbier, Switzerland), and Ulusaba (Sabi Sand, South Africa). L.V.X Collection members Boutique Hotel Stresa (Stresa, Italy), FORTH Hotel & Club (Atlanta, Georgia), Only YOU Hotel Sevilla (Seville, Spain), MacArthur Place Hotel & Spa (Sonoma, California), Vivienda Al Hada (Riyadh, Saudi Arabia), Vivienda Al Hada Residences (Riyadh, Saudi Arabia), Vivienda DQ (Riyadh, Saudi Arabia), Vivienda Granada (Riyadh, Saudi Arabia), Vivienda Jeddah (Jeddah, Saudi Arabia), and Vivienda Turki Al Awal (Riyadh, Saudi Arabia). Lifestyle Collection members Bluesun Hotel Maestral (Brela, Croatia), Casa Velas Puerto Vallarta (Puerto Vallarta, Mexico), The Marker Union Square (San Francisco, California), The RuMa Hotel & Residences (Kuala Lumpur, Malaysia), HOTEL EXCELSIOR SPA & LIDO (Pesaro, Italy), Galeria Plaza Leon (Leon, Mexico), Ocean El Faro (Punta Cana, Dominican Republic), Preidlhof Luxury Dolce Vita Resort (Naturno, Italy), Sesimbra Oceanfront Hotel (Sesimbra, Portugal), and Silverado Resort (Napa, California). Preferred Residences members Leiro Residences (Málaga, Spain), and Ventana Canyon Club and Lodge (Tucson, Arizona) also a member of Lifestyle Collection. Learn more: https://lnkd.in/eJEs-Ce4 #ProudlyPreferred

Between lush jungle and untouched beach, discover wild luxury in Costa Rica with SCP Corcovado Wilderness Lodge Nestled in Corcovado National Park, part of a pristine region hosting 3% of the world’s total biodiversity, this boutique retreat offers a rare and unique opportunity to experience a luxury stay amid the wonders of untamed nature. Choose between charming villas and ocean-view treehouses, indulge in authentic Costa Rican cuisine and drinks with local ingredients, relax in their indulgent spa, enjoy a dip in the pool, or embark on an adventure amid the nearly 200 acres of primary forest and palm-lined beach. Accessible only by air or sea, even arrival at the lodge presents an unforgettable adventure, but for those in search of an additional taste, the property offers a host of exceptional outdoor activities including jungle trekking, kayaking, and fishing. Learn more: https://lnkd.in/eYYwMTt9 #ProudlyPreferred

We are proud to announce a new strategic partnership with Virgin Limited Edition, Sir Richard Branson's collection of unique, ultra-luxury retreats located in some of the most breathtaking settings in the world. This partnership will see the addition of nine properties in some of the world's most exclusive and luxurious destinations to our prestigious Legend Collection. These include the renowned Necker Island (Necker Island, British Virgin Islands), The Lodge (Verbier, Switzerland), The Branson Beach Estate (Moskito Island, British Virgin Islands), Kasbah Tamadot (Asni, Morocco) and Finch Hattons Luxury Safari Camp (Tsavo National Park, Kenya). As the ultimate portfolio of exceptional properties in the world’s most remarkable destinations, the Legend Collection is globally sophisticated and culturally refined with singular properties that set the stage for the most unforgettable experiences.  This agreement is an expansion of the strategic partnership with Virgin Hotels Collection, the parent company of Virgin Limited Edition and Virgin Hotels, which saw six Virgin Hotels join Preferred Hotels & Resorts’ L.V.X. Collection in 2022. Learn more: https://lnkd.in/gbKxk8qb #ProudlyPreferred | Virgin Limited Edition | Virgin Hotels Collection

Discover Grand Hotel Imperiale! Nestled in the picturesque coastal village of Forte dei Marmi on northern Italy’s Tuscan Sea, Grand Hotel Imperiale seamlessly blends luxury with natural beauty, history, and cultural charm. Inspired by the serene surroundings, the hotel offers 46 meticulously designed rooms and suites, some featuring sea and city views from private balconies. Culinary delights await at the Mediterranean-focused restaurant and the hotel's private beach club, ideal for a day making the most of this area's renowned coastline. Elsewhere a gym and indulgent spa featureing, pool, whirlpool, and sauna, offer the perfect retreat after a day of exploration. Against the stunning joint backdrops of the Apuan Alps and the blue Mediterranean, Grand Hotel Imperiale offers memorable experiences no matter the vacation style in mind. Learn more: https://lnkd.in/eWEkbN3N #ProudlyPreferred

Proudly representing #ThePreferredLife in Asia Pacific. It has been an exciting few weeks for our members and associates in the ASPAC region as our senior executive team embarked on a series of meetings and events ahead of ILTM Asia. Proceedings began in Australia, with an intimate VIP media event, hosted by CEO Lindsey Ueberroth, Chief Revenue Officer, Cheryl Williams, EVP of Asia Pacific Jonathan Newbury, and SVP of PR, Stephanie Dowling at The Fullerton Sydney, which celebrates its 150th birthday this year. Events then progressed on to Southeast Asia, where it was a pleasure to engage with key local media in both Malaysia, alongside our member EQ Kuala Lumpur, and in Singapore, at the Artyzen Singapore. Alongside a range of one-to-ones with our members, these meetings enabled us to hear directly from local press about the travel trends and topics most interesting to them, and enabled us to share our latest developments as well as key insights, both globally and regionally, from across our member hotels and resorts. At the start of July, our President Michelle Woodley's press conference and media engagements at ILTM Asia provided a final opportunity to engage with wider key press, and further emphasize our belief in the ongoing potential of the region, in partnership with our incredible portfolio of luxury hotels and resorts in this region. Thank you to all those who attended our events and played a part in their success. #ProudlyPreferred #ASPAC