Primo Water Corporation

Primo Water Corporation

Food and Beverage Services

Tampa, Florida 22,004 followers

Inspiring healthier lives with water your way.

About us

Primo Water is a leading North America-focused pure-play water solutions provider that operates largely under a recurring revenue model in the large format water category (defined as 3 gallons or greater). This business strategy is commonly referred to as “razor-razorblade” because the initial sale of a product creates a base of users who frequently purchase complementary consumable products. The razor in Primo Water‘s revenue model is its industry leading line-up of innovative water dispensers, which are sold through approximately 11,200 retail locations and online at various price points. The dispensers help increase household and business penetration which drives recurring purchases of Primo Water‘s razorblade offering or water solutions. Primo Water‘s razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill. Through its Water Direct business, Primo Water delivers sustainable hydration solutions direct to customers, whether at home or to businesses. Through its Water Exchange business, customers visit retail locations and purchase a pre-filled bottle of water. Once consumed, empty bottles are exchanged at our recycling center displays, which provide a ticket that offers a discount toward the purchase of a new bottle. Water Exchange is available in approximately 17,500 retail locations. Through its Water Refill business, customers refill empty bottles at approximately 23,500 self-service refill drinking water stations. Primo Water also offers water filtration units across North America. Primo Water‘s water solutions expand consumer access to purified, spring, and mineral water to promote a healthier, more sustainable lifestyle while simultaneously reducing plastic waste and pollution. Primo Water is committed to its water stewardship standards and is proud to partner with the International Bottled Water Association (IBWA) in North America which ensures strict adherence to safety, quality, sanitation and regulatory standards.

Industry
Food and Beverage Services
Company size
5,001-10,000 employees
Headquarters
Tampa, Florida
Type
Public Company
Specialties
Water Dispensers, 3 and 5 Gallon Water Exchange, Purified Water Refill Stations, Water Direct, Water Filtration, and Packaged Water Products

Locations

Employees at Primo Water Corporation

Updates

  • View organization page for Primo Water Corporation, graphic

    22,004 followers

    At Primo Water, we know that it’s often the small, unseen gestures that make the biggest impact. This week, we’re proud to spotlight Gillian Jenkins, one of our Route Sales Representatives out of Palm Harbor. In the midst of Hurricane Debby, Gillian noticed that one of his customers hadn’t put out their empty 5-gallon bottles to be replaced. Instead of just moving on and chalking it up to the weather, he took the initiative to knock on their door to ensure the empty bottles were collected and replaced with refreshing, high-quality Primo Water. In a time where safe water may not be easy to attain, due to hurricane preparations, Gillian went the extra mile to ensure his customer received their delivery and had an outstanding experience. “Gillian always puts himself last, which is why he's always first in our minds when it comes to customer service and teamwork. His experience in the military has undoubtedly shaped his approach to handling unpredictable situations like storms, where quick thinking and a customer-first mentality are paramount.” said Ricardo Suarez, District Operations Manager. Thank you, Gillian, for delivering on our customer promise in the face of this storm. Actions like this, however big or small, contribute to the overall customer experience and show your commitment to operational excellence and the well-being of your community. #PrimoWater #MomentsThatMatter

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    View organization page for Primo Water Corporation, graphic

    22,004 followers

    Today we released our Primo Water Corporation Q2 results. We continue to execute well against our clear and focused strategy. As a result, we are delivering accelerated topline growth which is balanced and broad based. Our growth and productivity initiatives are enabling margin expansion and delivering strong earnings growth. Since the beginning of this year our team embraced a new strategy that includes a focus on customer-centric initiatives, must win priorities, as well as a commercial and growth mindset leveraging our portfolio of hydration solutions. The focus on the "must-wins" of delivering exceptional customer service, being the water solutions partner of choice, and operational excellence is driving growth and creating value for our stakeholders. We remain focused on the front-line performance of our business to grow profitably as we prepare for the previously announced proposed merger with BlueTriton Brands. We believe the combination of these two companies and their expansive brand and product portfolios will position us to better serve our customers and to fulfill their hydration needs. Click here for more details: https://bit.ly/3yjY4Ne. #PrimoWater #earningsresults

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  • View organization page for Primo Water Corporation, graphic

    22,004 followers

    We are thrilled to announce that we were the presenting sponsor of the 9th Annual Begin Again Foundation Gala and Golf Tournament in Virginia Beach, Virginia, featuring our premium spring water brand, Mountain Valley. The Begin Again Foundation’s vital mission to educate on sepsis and toxic shock, support survivors and their families, and aid communities in crisis deeply resonates with us. We proudly stand with such a cause. A heartfelt thank you to everyone who attended and contributed to making a difference! #PrimoWater #BeginAgainFoundation

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  • View organization page for Primo Water Corporation, graphic

    22,004 followers

    Today we released our Primo Water Corporation Q2 results. We continue to execute well against our clear and focused strategy. As a result, we are delivering accelerated topline growth which is balanced and broad based. Our growth and productivity initiatives are enabling margin expansion and delivering strong earnings growth. Since the beginning of this year our team embraced a new strategy that includes a focus on customer-centric initiatives, must win priorities, as well as a commercial and growth mindset leveraging our portfolio of hydration solutions. The focus on the "must-wins" of delivering exceptional customer service, being the water solutions partner of choice, and operational excellence is driving growth and creating value for our stakeholders. We remain focused on the front-line performance of our business to grow profitably as we prepare for the previously announced proposed merger with BlueTriton Brands. We believe the combination of these two companies and their expansive brand and product portfolios will position us to better serve our customers and to fulfill their hydration needs. Click here for more details: https://bit.ly/3yjY4Ne. #PrimoWater #earningsresults

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  • View organization page for Primo Water Corporation, graphic

    22,004 followers

    Primo Water's 5-Gallon Rolling Cooler is here, making hydration on-the-go easier than ever before! 👏 Built to keep up with active lifestyles, the insulated bag and wheeled carrying cart keep hydration at hand at sporting events, pre-game tailgates, campsites, school functions, outdoor parties and more. 💧 Taking safe, quality bottled water to outdoor activities is a necessity this time of year, especially amid soaring summer temperatures. ☀️ Outdoor fun doesn’t have to be sidelined for lack of drinking water, thanks to this ruggedly designed cooler packed with convenient features and benefits. Available in black or blue, the Primo Water 5-Gallon Rolling Cooler can be purchased on our website or online through select retailers. Click here to check it out: https://bit.ly/4d8RV5u! #PrimoWater #innovation #newproduct

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  • View organization page for Primo Water Corporation, graphic

    22,004 followers

    Our Bridgeville, DE Team showed incredible community spirit by donating 20 cases of water to The Shepherd’s Office, a homeless shelter in Georgetown. With ongoing heat waves, water has become a critical need for the homeless population. Jeanene Johnston, Director of Talent Acquisition, and Jennifer Green DOM of the Bridgeville branch, led the effort alongside Jesse (Todd) James and Scott Stracci in supporting the shelter. Jennifer shared, “Our team knows the struggles of water insecurity. By contributing Primo Water, we hope to make a difference in our community.” Thank you to our Bridgeville associates for embodying our values and inspiring healthier lives. Together, we strive to ‘Do the Right Thing - Always.’

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  • View organization page for Primo Water Corporation, graphic

    22,004 followers

    We believe that inspiring change starts with taking action. That’s why we hosted a volunteer event with our team to help clean up the community + our planet for World Environment Day. Together, 38 Primo® Water volunteers and 8 city representatives spent the afternoon collecting 700 pounds of trash for the City of Hot Springs Park and Trails. Read more about the great event in the Hot Springs Sentinel-Record article. https://bit.ly/45sBqy0

    Mountain Valley Spring Water volunteers help clean up trail | Hot Springs Sentinel Record

    Mountain Valley Spring Water volunteers help clean up trail | Hot Springs Sentinel Record

    hotsr.com

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Funding

Primo Water Corporation 3 total rounds

Last Round

Post IPO equity

US$ 74.8M

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