Primo Brands’ cover photo
Primo Brands

Primo Brands

Food and Beverage Services

Tampa, Florida 28,194 followers

Primo Brands is a leading North American branded beverage company with a focus on healthy hydration.

About us

Primo Brands™ is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.

Industry
Food and Beverage Services
Company size
10,001+ employees
Headquarters
Tampa, Florida
Type
Public Company
Specialties
Water, Beverages, Refreshments, Water Dispensers, 3 and 5 Gallon Water Exchange, Purified Water Refill Stations, Water Direct, Water Filtration, Packaged Water Products , and Healthy Hydration

Locations

Employees at Primo Brands

Updates

  • Primo Brands is hosting its inaugural Investor Day this Thursday! Join our leadership via webcast at 1 p.m. Eastern as we highlight the strengths of our business post-merger, outline the Company’s growth trajectory, and share plans to drive success for all stakeholders. We’re looking forward to sharing our insights on Primo Brands’ beverage-industry leadership and differentiation, our diversified portfolio of iconic brands, and more. We hope to have you there! Register here for more information: https://lnkd.in/eqCAQCZs

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  • We had a strong finish to the year as a combined company, Primo Brands Corporation. We exceeded net sales and volume expectations across our core water channels. Organic Combined Net Sales growth was primarily driven by volume which led to earnings growth and margin expansion. Our focus on our 'must-wins' of brand leadership, net organic growth, delivering superior customer service, providing operational excellence and being the first choice for stakeholders drives growth and creates value. Our strength of brands, market share gains, and increased customer service continues to drive strong momentum.

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  • Our Ozarka® Spring Water brand proudly supported the Bucks for Ducks initiative in Texas matching $100,000 in community contributions. Together, the $200,000 will help to restore and enhance habitats for 160 acres of wetlands in Smith County’s Old Sabine Bottom Wildlife Management Area.

    View organization page for Texan by Nature

    5,982 followers

    🌟 BIG CONSERVATION WIN! 🌟💧$200K raised for wetland restoration by Ozarka® Natural Spring Water and Energy Transfer! This project, completed by Ducks Unlimited will: 🌾 Restore 160 acres of wetland habitat 🦆 Provide critical resources for 13 species of waterfowl 💧 Deliver 26 MILLION gallons of water benefits annually 👥 Impact THOUSANDS of Texans through healthier ecosystems and stronger local economies 🦆 You can still help! Support the #BucksforDucks campaign. Community donations are open through March 22. 🤜🤛 Join the movement to restore critical habitats. Every buck counts! Donate here: https://lnkd.in/gv8VTUsZ 💸 Healthier wetlands = More ducks 🦆 = More recreation = Stronger local economies 🌟

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  • View organization page for Primo Brands

    28,194 followers

    At Primo Brands, we’re committed to making healthy hydration more sustainable, responsible, and accessible for everyone, everywhere. 💧 Water Stewardship - Our professional water resources team actively manages more than 28,000 acres of watersheds and wetlands to help protect water supplies and ecosystems for future generations. ♻️ Circular Packaging - We seek to advance circular packaging that reduces waste and keeps materials in use through responsible product design and reusable packaging, including recycled PET, aluminum and glass. 🌍 Climate Action - We’re focused on streamlining our operations, optimizing our energy use, and collaborating with our value chain to do our part in helping to reduce greenhouse gas emissions. 🤝 Community Support - During natural disasters like wildfires, hurricanes, and other crises, we deliver thousands of cases of water to affected communities because helping others is part of who we are.

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  • Today, we honor the life, legacy, and enduring impact of Dr. Martin Luther King Jr., a visionary leader who fought tirelessly for human rights and justice.    Dr. King’s unwavering commitment to equality for all continues to inspire us. At Primo Brands, we are guided by these same values—fostering a culture where everyone feels empowered to thrive and drive meaningful impact in our communities together.

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  • The New Year is off to a glamorous start. Primo Brands is incredibly proud to see one of our brands, Saratoga Spring Water, shine among the icons as the official water of the 82nd Annual Golden Globe Awards. The Saratoga Signature Blue bottle was at the center of every table in the ballroom, and at the awards' official after-party. Viewers at home were also brought into the world of Saratoga with the launch of our newest ad, which aired during the broadcast. Let’s see where we find the blue bottle next.

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