Produced By León

My name is Libby de Leon and I am thrilled to announce the launch of Produced By León! I've spent the past decade producing social media (over 1.5 billion views on YouTube), television (my first producing credits were Fashion Police on E!), and events (summits, corporate dinners, fun, celebrity dinners). I've always wanted to start a production company, but the timing was never right. After years of building other people's dreams, I have finally decided to make my own! I’d be incredibly grateful for your support in this new chapter! Here’s how you can help: 🌟 Know someone looking for a producer? Let’s connect! 🔗 Follow Produced By León on LinkedIn to stay updated. 💬 Engage with my content—your likes, comments, and shares are crucial to the brand's success!

You don’t need to be an influencer to have a strong online presence! You just need to know how to not make rookie mistakes. From bios that actually tell people who you are to posts that don’t feel like a corporate email, a few small changes can make a huge difference. Swipe through for the best practices that will make you look like you know exactly what you’re doing online. Which one are you guilty of? Be honest. 👇

I love talking about Quibi because it generates such strong reactions. When I think about Quibi and TikTok, I see two wildly different approaches to the same goal: capturing attention in a world where time is our most valuable commodity. I’ve always been fascinated by what makes people stop scrolling, what makes them hit play, and what keeps them coming back for more. Quibi tried to innovate by betting on polished, high-production, short-form storytelling that felt like Hollywood in your pocket. TikTok, on the other hand, took a completely different approach: raw, user-generated content powered by algorithms that feel almost psychic. What draws me to compare them is the tension between those strategies. Why did TikTok become a cultural phenomenon while Quibi fizzled out so quickly? What does that tell us about how we consume content and what we value as an audience? To me, it’s not just about looking at these platforms as case studies; it’s about understanding how creativity, storytelling, and technology intersect—and how that shapes the future of content.

As someone who studies how content spreads, I believe that knowing where a platform came from helps predict where it’s going. If you work in content, marketing, or media, understanding TikTok isn’t optional. Why does this history matter? Because platforms don’t stay the same. The internet moves in cycles, and we’ve seen this story before—what was once a niche platform (Facebook, Vine, Snapchat) eventually hits a turning point. Right now, TikTok is at one. Between government scrutiny, shifting creator economics, and competition from YouTube Shorts and Instagram Reels, the next few years will determine its long-term future. The future of content will be shaped by those who understand its past.

A few years after Taylor Swift released 'Cruel Summer,' I started hearing it everywhere. I researched this sleeper hit and discovered it pulled off the ultimate comeback, topping the charts five years after its release. But how does a song go from an underrated album track to a global obsession? In my latest Hot Minute History, I dive into the wild journey of Cruel Summer—from its sidelined 2019 debut on the Lover album to its viral resurgence thanks to the Eras Tour and a fan-fueled TikTok revival. I love this story because it is not just about a song, it’s a masterclass in cultural momentum, fan engagement, and the power of timing. #TaylorSwift #Branding #CruelSummer #PopCulture #FanEngagement

I love talking about Quibi because it generates such strong reactions. When I think about Quibi and TikTok, I see two wildly different approaches to the same goal: capturing attention in a world where time is our most valuable commodity. I’ve always been fascinated by what makes people stop scrolling, what makes them hit play, and what keeps them coming back for more. Quibi tried to innovate by betting on polished, high-production, short-form storytelling that felt like Hollywood in your pocket. TikTok, on the other hand, took a completely different approach: raw, user-generated content powered by algorithms that feel almost psychic. What draws me to compare them is the tension between those strategies. Why did TikTok become a cultural phenomenon while Quibi fizzled out so quickly? What does that tell us about how we consume content and what we value as an audience? To me, it’s not just about looking at these platforms as case studies; it’s about understanding how creativity, storytelling, and technology intersect—and how that shapes the future of content.

Jaguar and Burberry recently reimagined their timeless logos, swapping heritage-inspired fonts for sleek, modern designs. This shift reflects more than just aesthetics—it’s a bold statement about evolving with the times while staying true to its legacy. These updates show how typography isn’t just about looks; it’s about storytelling, positioning, and shaping how we connect with brands in a digital-first world. Are these rebrands bold moves that blend tradition with modernity or unnecessary design choices? 

Last year, Away introduced a highly creative marketing strategy that perfectly captured the essence of today’s influencer-driven world. Instead of relying solely on traditional celebrity endorsements, they flipped the script with a celebrity look-alike contest. Here’s why this approach is so relevant: According to Morning Consult, 57% of Gen Z in America want to be social media influencers, and 53% consider it a “reputable career choice.” This campaign is a perfect example of leveraging aspirational and approachable marketing. It’s not just about selling luggage—it’s about building a community that people genuinely want to be a part of. How are you seeing brands think outside the box to connect with their audiences?

It’s incredible how much can change in just a week. Last Monday, I kicked off the new year in Los Angeles, excited and focused on Produced By León. Fast forward to this week, I am back in New York and feeling completely deflated. Having lived through many fires in Los Angeles, I thought I understood their impact—but nothing prepared me for the devastation I witnessed last week. Over the past decade, I’ve known just one person who lost their home in a fire-prone area. By last Saturday, that number grew to ten friends and family members who lost everything in the Palisades and Altadena fires. The full extent of the damage is still unknown, especially with winds picking up today and tomorrow. I am happy to share GoFundMe and other resources. Due to some negativity I’ve seen online, I prefer to share these resources directly with anyone interested in donating—just send me a message. Despite the heartbreak, there’s been one silver lining: the outpouring of love and camaraderie from the Los Angeles community and beyond. It’s a reminder of the power of coming together in times of crisis. Below is a surreal photo of the Palisades fire, taken by my dad from Manhattan Beach, about 10 miles away. Nature’s fury is on full display.

Alix Earle’s rise to fame is strikingly similar to Kim Kardashian’s, but with a key difference—Alix is building her empire in the TikTok era, where authenticity and relatability reign. While Kim transformed celebrity culture with reality TV and Instagram, Alix has capitalized on TikTok's ability to quickly catapult influencers into stardom. This shift underscores how social media, especially TikTok, has democratized fame and made influencers more relevant than traditional celebrities. With the looming possibility of a TikTok ban, I can’t help but wonder: what happens when one of the biggest platforms for rising stars is taken away?