ProductonDemand

Part of the reason I still like visiting Reddit, Inc. Affinity/interest based platforms are seeing a resurgence (thanks to large scale social media being an utter mess). For advertisers, this represents a very interest group that could potentially mean significant advertising/sponsorship opportunities. === In the first half of this year, Letterboxd, Strava, and the hiking app AllTrails saw monthly active users grow by 55%, 20%, and 10% year-over-year respectively, Sensor Tower reported. That interest-based approach underpins the business strategy propelling Reddit Inc. in its new life as a public company, where it relies on its niche communities to match advertisers with potential customers. #publishing #audience #advertising #contextual

Two crazy facts 1. numbers for a medium that most people probably use only for OTPs and transactions is very high! (possibly tied into more digital payments?) 2. that telecom companies have not yet implemented this given the deadlines === In India, 1.5-1.7 billion commercial messages are sent every day, taking the total to about 55 billion every month, according to industry data. Industry executives say the telecom sector is currently seeking some more time from Trai for implementing the mandate as the blockchain-based distributed ledger technology (DLT) platform needs to be updated. However, the regulator feels it has given sufficient time to the telcos and is unwilling to relent, say officials familiar with the matter. #sms #trai #regulation #telecom

This is insane! Guess this is the cost of customization! === Even ordering via app has issues. There’s often a crowd waiting at the bar end because Gen Z, which tends to prefer anything but human interface, has overwhelmed the baristas with the same orders-of-magnitude drinks. Starbucks says there are more than 170,000 possible drink combinations available, but outside estimates have put the number at more than 300 billion. And the person in front of you always seems to be ordering 100 million of them.

Any company with sizeable first party data could become a media network. Retail seems to be a natural extension. === And the list of retail media networks is only growing. Companies are sitting on mounds of first-party data, increasingly ready to shop it around to advertisers to drum up alternative revenue streams. Notably, Google’s third-party cookie is on the verge of extinction, making first-party data as valuable as gold to advertisers, who are scrambling to identify alternative ways to find and target audiences. It’s estimated that there are more than 200 retail media networks at this point, according to Mimbi, a retail media intelligence platform, with major players in the game being, of course, Amazon, Walmart, Instacart, Kroger and Target. Other non-retail companies are also throwing their hats into the retail media network ring, including financial institution Chase, which launched Chase Media Solutions in April, and travel company United Airlines, which launched its own network called Kinective Media. And this year, department store retailer Saks launched Saks Media Network, convenience store retailer Wawa introduced Goose Media Network, T-Mobile set up T-Mobile Advertising — the list goes on. #advertising #programmatic #medianetwork #retail

To put it into context - ~$600 billion is the total revenue Walmart generated in 2023. Both numbers are astounding! === Studies have found sufficiently complex large language models can develop the ability to reason by analogy and even reproduce optical illusions like those experienced by humans. The precise causes of these observations are contested, but there is no doubt large language models are becoming more sophisticated. So AI companies are still at work on bigger and more expensive models, and tech companies such as Microsoft and Apple are betting on returns from their existing investments in generative AI. According to one recent estimate, generative AI will need to produce US$600 billion in annual revenue to justify current investments – and this figure is likely to grow to US$1 trillion in the coming years. #AI #microsoft #apple #generativeAI #openAI

Getting new tech in front of enterprise buyers in the martech and adtech spaces is increasingly becoming difficult. Kavita Shenoy and Vivek Shenoy (Founder of ProductonDemand) talk about the changing landscape of B2B SaaS sales. Listen or watch the full convo: https://lnkd.in/gxg7FgmH #voiropodcast #adtech #martech #saas #b2b #b2bsaas

As CTV continues to revolutionise how we consume media, it's fascinating to see this trend unfolding in India. In a recent Voiro Podcast conversation, Kavita Shenoy sat down with Vivek Shenoy [Founder, ProductonDemand] to talk about: ⚡️ India's Unique Landscape: How the country is still dominated by traditional TV, and many households remain loyal to a cable connection. And what does this mean for CTV? ⚡️ Tech-Driven Narrative: How companies like Samsung are leading the charge to capture market share in Southeast Asia with innovative CTV solutions. ⚡️ Consumer Preferences: The preference for add-on devices like Fire TV and Chromecast indicates a middle-ground strategy to target audience. What do you think is the future of CTV in India? Will it overshadow traditional TV, or are we looking at a hybrid model? Watch or listen to the full conversation here: https://lnkd.in/gxg7FgmH #voiropodcast #adtech #martech #saas #b2b #productdevelopment #b2bsaas #ctv #television #cabletv #streaming #ott #netflix #samsung #sonyliv

It was a fabulous meetup Bootstart co-working at Mohammadwadi, Pune. I was that into product management stuff but to speakers @Aniket Kulkarni product manager at beem and Vivek Shenoy who not only answered a lot of questions and doubts about how to manage a product how to build it and how access if it is really worth it to build it. "What to build?" is a more important question than How to build. - Vivek Shenoy Thanks eChai Ventures for weekly meetups hope to join the upnext meetup on Search engines.

A debate for the ages - build vs. buy. Some interesting takes!

[Voiro Podcast] In a recent conversation with Vivek Shenoy (founder of ProductonDemand) on the Voiro podcast, Kavita Shenoy and Vivek talk about what has changed and what has remained the same in the adtech and martech space over the past few years. Vivek highlights the fact that most businesses who set out to build tech, create their own niches and differentiation have now reached a point of buying tech to create moats and optimise for growth. Watch or listen to the full conversation here: https://lnkd.in/gxg7FgmH #voiropodcast #adtech #martech #saas #b2b #productdevelopment