Profitero

⭐️ Check out October's edition of the Digital Shelf Digest newsletter! This month, we focus on the 2024 eComm Org Benchmark Study, strategies for driving Amazon profitability through digital shelf data, and how digital shelf insights combined with optimized media spend can fuel stronger online results. 📩 Subscribe via email: https://lnkd.in/ecT6bZfn

🎃 This week, we brought Halloween spirit to our US & UK offices! From creative costumes to festive treats, our team enjoyed some spooktacular fun together. 👻

Congratulations to our partner Vizit on this incredible milestone! 🚀 We're thrilled to see your continued growth and excited for the future success to come!

🎃 👻 Halloween is creeping up, and there’s nothing more chilling than seeing an influencer take your market share! Take MrBeast, for example. His brand, Feastables, has conjured up a 4x increase in number of days sponsoring "chocolate " at Walmart in the lead-up to Halloween 2024 vs. 2023. 🍫 🎯 That’s a monster boost driven by a master of influence. ✨ So, how can you avoid losing out to challenger brands this Halloween? 🏆 🔍 1️⃣ Profitero's data and dashboards make it easy for you to analyze trends in your share of search vs. your competitors, so you can spot challenger brands as soon as they hit page 1. 2️⃣ Daily email alerts can notify you when priority products fall off page 1 so you can take swift action to regain your position. 3️⃣ Our retail media advisory services help take your retail media strategy to the next level and drive greater growth from your investments. To find out more, connect with our team at profitero.com and discover how we can help you defend your brand and maintain your presence on the digital shelf. #DigitalShelf #HalloweenMarketing #Profitero #Ecommerce #BrandProtection

🚀 Unlock the path to Amazon profitability with data-driven insights! 📊 In our latest blog, discover how leveraging digital shelf data can help brands optimize their strategies, improve visibility, and boost profitability on Amazon. From managing product assortment to refining pricing and promotions, this guide breaks down the steps to success in today’s competitive landscape. Get the insights you need to thrive on Amazon! 📈https://lnkd.in/eQ69fWjU

Successfully educating and mobilizing teams on eCommerce continues to prove challenging, and one key reason is internal misalignment. 👔 56% of executives surveyed believe that their cross-functional teams have a solid understanding of eComm, but only 31% of managers and staff said the same. 😕 Until leadership takes off the rose-colored glasses, adoption of best practices will likely remain low. 🔍 Discover how to bridge the gap—dive into our 2024 eComm Benchmark report! https://lnkd.in/eM8jfJhT

Only half of brands rate themselves as keeping pace with the competition / leading the industry. This is down 12% (7ppts) vs last year. Even among leaders, only 26% believe they’re ahead in eComm. Driving better focus on best practices will prove critical in 2025 as brands continue to navigate rapid tech advancements, high expectations and shifting consumer behavior. Our 8th annual eComm Benchmark report surfaces what leaders🦸 do better so brands can orient teams toward omnichannel success. Is your brand keeping up with the competition—or falling behind? Read the report to uncover where you stand 👉 https://lnkd.in/eTC6P3uu

Ready to level up your eCommerce game? 🎯 Join us on October 29 in Minneapolis for E2 Live Excellence in eCommerce: Target Edition, in partnership with Mars United Commerce. 📊 Get exclusive insights from our brand-new eCommerce benchmark report as Profitero’s CGO, Mike Black, breaks down key findings and shares what brands and their leaders can do to focus on the right strategies for retail media and omnichannel success. 🗣 Plus, hear from keynote speakers from Target Roundel, Mars United Commerce, and The Trade Desk! Spaces are filling up fast—secure your spot today! 🎟 https://lnkd.in/gVn2kkr6

The commerce landscape is evolving fast, and brands are facing new challenges in resonating with shoppers through media. 📈 With rising retail media costs and weakened consumer spending power, it's more important than ever to leverage smart, data-driven strategies. 💡 Join Caroline Ballard this Thursday, October 24th, from 12:00-1:30 PM ET for the session The Power of Connecting the Digital Shelf to Retail Media as part of firstmovr's The M(ai)trix Series. 🛒 Learn how digital shelf data can help brands overcome diminishing returns and drive more sales from every media dollar. 💰 Save your spot 😎 https://lnkd.in/ev9-t6dN #RetailMedia #DigitalShelf #eCommerce

The wait is over! Our 2024 eComm Organizational Benchmark Study is now live! 📣 eComm is evolving at a breakneck pace 🏃♀️💨, but consistent growth & profitability remain elusive for many brands. It’s a recipe for fear of missing out (FOMO), as brands can’t help but wonder if the latest shiny object holds the answer. In our 8th annual eComm benchmarking study we’ve identified which practices and behaviors set the highest-performing brands apart from the rest. 💪 Our report surfaces what these leaders do better ✅ so brands can set aside FOMO 🚫 and instead FOCUS their teams on proven strategies for omnichannel success. 🎯 Download the report 👉 https://lnkd.in/eCDRbx2s