Profound Strategy

This could be you. How? ⤵ https://lnkd.in/dUAi4c6w We've helped dozens of teams re-launch, move content, rebrand, merge sites, etc. ... and keep all their traffic.

Effective, ROI-focused SEO always involves the two Ps: 1️⃣ Problem solving 2️⃣ Partnership There are no cookie cutters here. The Profound team designs a custom strategy for every client engagement ... and if we need to adjust on the fly, we do. Because it's about your revenue impact, not our programs. See for yourself → https://lnkd.in/eV2jEZ4e

You know how sometimes you launch a small, new SEO effort, and it's so successful it practically breaks the dashboard ... ? Also ⤵ Yes, we forecast traffic growth from the start of engagement. Because: 🗓 We've been doing this for a long time (more than a decade). 🎯 Our results are consistent and reliable. 🔐 We have a lot of data. And we know how to use it. More about our forecasts → https://lnkd.in/e5fEEhvP

What's the point of reporting if it's not guiding the path forward ... ?

That's it. That's the post. Well, and ⤵ Moving content is a serious job. - Rebrand - CMS change - M&A - Content project We've seen it go really wrong (without SEO support). But we help it go really smoothly. ⭐ Oh and you get to keep all your SEO traffic. ⭐ Seriously. More ➡ https://lnkd.in/dUAi4c6w

You love to see it! Actual traffic (blue) exceeding early expectations on a new SEO growth project: (Yes, we forecast expected growth on our SEO work. How? Well it works so consistently that we built a custom forecast model based on live performance data from scores of B2B tech and software clients. No big deal.)

𝗤3 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝗦𝗘𝗢: 3 Tips to Jump-Start (or Re-Start) Your Strategy ⬇ 1️⃣ 𝗚𝗲𝘁 𝗮 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢 𝗮𝘂𝗱𝗶𝘁. If you're not sure about the health of the site, it's worth taking a look under the hood. Regular audits aren't going to create consistent growth, but identifying and fixing any issues could help H2 performance. 2️⃣ 𝗨𝗽𝗱𝗮𝘁𝗲 𝘁𝗵𝗲 𝗹𝗼𝘄-𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗳𝗿𝘂𝗶𝘁. Find the content that's close to winning (bottom of page one, earning some traffic but clearly behind the winners) and update it. Review the winners, review the target audience, look for AI Overviews, etc., and make your existing content better than anything already out there. 3️⃣ 𝗟𝗮𝘆 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗬𝗼𝗬 𝗴𝗿𝗼𝘄𝘁𝗵. SEO is your most efficient channel in the long run. Technical audit first, then review the keyword list and figure out the actual intents/needs behind those keywords. Collect the data, make a plan, start publishing long-term plans. Let us know how we can help. Or sign up for the next open slot for the industry's most comprehensive technical SEO audit: https://lnkd.in/db5vjFy8

SEO is a long-term strategy, but - done right - it's worth it. We have a few clients who have been doing modern SEO for years and seeing great numbers. Lex called out one this morning:

An effective technical #SEO audit can get your site set up for success in 2024. Our technical audits: 👨💻 Are led by humans with years of modern SEO experience and expertise. 🛠 Use a variety of tools to avoid blind spots and bias. ⚖ Manually prioritize every result so you know what's actually an important error and what's a trivial imperfection. ✅ Include step-by-step guidance for fixing Mission-Critical and Important errors. 👍 Include validation for those fixes once they're in place. Get absolute peace of mind about the technical health of your site, before you launch all those big 2024 campaigns and plans. #digitalmarketing #b2bmarketing https://lnkd.in/db5vjFy8

New! 🎉 Lay the foundation for a modern SEO program with a small project that lets you get started faster. In the era of AI-driven search algorithms there's only one way to consistently win in organic search, and it's creating the best content on the web to answer all of your users' needs. 🥇 How do you do that? 🤔 The first big step (two steps, really) is what we've just pulled into a unique project we call a Growth Priorities Audit. - Get a clear view of your ENTIRE opportunity in organic search - Discover what your audience actually NEEDS at each stage of the journey The result? 1️⃣ A map of your SEO landscape that can help you prioritize and drive strategy for years to come. 2️⃣ A clear, data-driven list of the needs that your target audiences are bringing to search. It's a modern #SEO foundation you can understand, prioritize, and build on, to drive meaningful organic traffic. Details here: 👀 https://lnkd.in/gWNSxcZi