Prolific 1

There are many benefits to reviewing consumer buying patterns, including the ability to adjust your sales and marketing strategies accordingly.   Upon analyzing secondary market data, Prolific 1 continues to see a vast number of sales captured in the near-term window, meaning buyers are waiting until the week-of the event to purchase their tickets. As shown on the graph, a shocking 60% of #MLB fans are late buyers.   See the graph below for a full breakdown of consumer buying trends that occur throughout various points in the sales cycle. #P1Insight

The NBA's 79th regular season tipped off last night, with several marquee matchups highlighting the opening slate. Get-in prices for home openers around the league reflect the excitement. The defending champion Boston Celtics, who will raise banner number 18 prior to hosting the New York Knicks in their 10/22 home opener, boast an NBA-leading get-in price of $286 at TD Garden. The Knicks return home to their 'Garden' on 10/25 for a matchup with the Indiana Pacers, where get-in prices rank 2nd league-wide at $221. See the graph below for a look at the top-10 home openers ranked by get-in price. #P1Insight

Join us this Thursday, 10/24 at 1:00PM EST for an exclusive Prolific 1 webinar, hosted by our friends at ALSD. Executives from the P1 team will discuss the importance of integrating primary and secondary ticketing strategies, and how current market trends impact long term goals. Register at the link below to explore the benefits of utilizing a secondary partnership model. 💡 📈 #P1Insight #Webinar

College football fans had Saturday, October 12th, marked on their calendars since the summer. With multiple marquee matchups scheduled, the action on the field and the average ticket prices (ATP) on the secondary market lived up to the hype. In a classic SEC battle, Florida's visit to #8 Tennessee yielded an ATP of $362. A newly formed Big Ten matchup between #2 Ohio State and #3 Oregon saw a $553 ATP in Eugene. However, it was the Red River Rivalry between top ranked Texas and #18 Oklahoma that paced all action with an ATP of $729. Overall, week 7 produced an ATP of $201, which was 78% higher than the average of the first 6 weeks combined ($113). See the graph below for a look at the weekly ATP during the 2024 college football season to date. #P1Insight

A popular strategy for the #NBA and #NHL to boost preseason ticket sales and attract new fans from different markets is to host games in arenas outside of their regular-season locations. Prolific 1 analyzed preseason secondary market sales, and found that games played at a neutral site produce an average ticket price (ATP) of $94 vs $52 at traditional home arenas, good for an 81% increase. See the graph below for the top 8 neutral site games. #P1Insight

Prolific 1 is thrilled about our expansion within the European football space. Partnerships with outstanding teams and staff like those at Club Atlético de Madrid can help provide fans worldwide with transparent access to inventory and streamlined distribution. #P1Insight

October is here and playoff baseball takes center stage once again! The Wild Card series are underway this week to determine who advances to the ALDS & NLDS this weekend. Tickets are already selling in advance for LDS games and the Philadelphia Phillies sport the two highest average ticket prices (ATP) on the secondary market.   See the graph below for the full list of the first two games in each series. #P1Insight

As a proud sponsor of the annual ALSD conference, our CEO was invited to speak on a panel "Navigating the New Landscape of Secondary Ticketing: Challenges, Regulations, and Opportunities" at ALSD International Global Premier Summit in London at The O2. Prolific 1 continues to expand our overseas relationships, and this event served as a fantastic opportunity to connect with key stakeholders in the international live event space. Thank you to our friends at #ALSD for a great few days of networking, insights and hospitality. Until next year! #P1Insight

Day 2 of the monday.com conference kicks off today in NYC! This has been an incredible opportunity to learn about the latest project management innovations and discover new and creative ways to enhance our workflows. The P1 team looks forward to applying these insights to further enhance collaboration and productivity across the company. #Elevate24 #P1Insight

Following a historic performance at the 2024 Paris Olympics, Simone Biles is now the most decorated American gymnast in Olympic history, and continues to impress as she embarks on her Gold Over America Tour. The excitement surrounding her tour is reflected in ticket prices and demand on the secondary market. Kansas City's T-Mobile Center leads all venues with an average ticket price (ATP) of $190, while the overall ATP across all venues stands at $146. See the graph below for the top venues from her tour. #P1Insight