Prolific 1

College Football is back, and the 2024 season kicks off with several marquee matchups, both in and out of the newly realigned conferences. With Labor Day weekend upon us, fans can look forward to a full slate of action for the first time in 9 months. Texas makes its first ever visit to Ann Arbor where they’ll take on the defending National Champion, Michigan Wolverines. Secondary market average ticket prices (ATPs) for the September 7th matchup are currently $741, the highest of any in college football. See the graph below for the top-10 games ranked by ATP through the end of September. #P1Insight

The #NBA released its full 2024-25 schedule last Thursday, August 15th. Basketball fans eager for some action can now mark their calendars for their favorite matchups and make plans to attend. The first 4 days of sales this year have seen a 20% lift in average ticket price (ATP) versus the same 4-day timeframe ahead of last season. See the graph below for the home teams that lead the league in year-over-year change in secondary market ATP. #P1Insight

Outdoor summer concerts are a timeless tradition that attract fans across every musical genre. Lawn seats are a popular ticket type that accommodate a greater number of fans in a vast open area, offering a unique event experience. See the chart below for a look at the top-10 artists with at least 10 events ranked by lawn seats sold and their corresponding average ticket prices for concerts in June and July of this year. #P1Insight

Billy Joel performed the final edition of his monthly residency at Madison Square Garden on Thursday, July 25. The secondary market reacted accordingly for the legend's 150th lifetime concert. The average ticket price (ATP) of the final show was 174% higher ($834 vs $304) than all other Billy Joel shows since 2022. See the graph below for the full comparison by seating area. #P1Insight

We want to congratulate our partners at the Pro Football Hall of Fame for putting on an excellent Hall of Fame Game and Enshrinement this past weekend in Canton, Ohio. Prolific 1 team members enjoyed the festivities Thursday and Saturday, and it was great to see a full house for both events despite challenging weather each day. Congratulations to the #PFHOF Class of 2024! #P1Insight

The #WNBA All-Star game was held Saturday, with the league heading into a month-long break for the #Olympic games. It's been a record-setting season in many ways for the league, spurred by the arrival of superstars, Caitlin Clark and Angel Reese. The average ticket price for the All-Star Game increased by 23% year-over-year from $189 to $233, and in an even bigger jump, ATPs for regular season games increased from $69 to $114 - a lift of 66%. Clark’s Indiana Fever and Reese’s Chicago Sky were featured in 7 of the 8 highest ATP matchups, with their August 30th showdown projected to hold the highest ATP of games in the second half at $385. #P1Insight

Major League Baseball just wrapped up it's All-Star week, highlighted by both the All-Star game and Home Run Derby. Hosted by Arlington Texas' Globe Life Field, the Derby's activity on the secondary market is unique in nature. Demand for Left Field seats surged as six right-handed hitters participated in Monday's event, making it a prime spot for Derby fans hoping to catch home runs. See the chart below for a breakdown of the average ticket price (ATP) for Left Field seats among different events at Globe Life Field. #P1Insight

Day 1 of #ALSD2024 ✅

The summer concert lineup is heating up! Post Malone & Sabrina Carpenter both recently went on-sale for shows later this summer & early fall. In addition, artists like Luke Bryan & Niall Horan continue to see demand for tickets on the secondary market. See the graph below for the top-selling artists in terms of estimated tickets sold in last two weeks for future shows. #P1Insight

Are you heading to the ALSD Conference & Tradeshow next week in LA? As a sponsor of the event, we invite you to join us while we sit alongside industry leaders on an insightful panel, Maximizing Secondary Ticketing Revenue: A Data-Driven Approach. 🌟A preview of the key topics include:🌟 🔹Incorporating premium inventory into secondary market partnerships 🔹 Varying sales strategies when marketing premium inventory vs. general 🔹 Benefits of utilizing a secondary market partner to enhance premium sales efforts 📅 Date: Tuesday, July 16th 🕒 Time: 2:15PM 📍 Location: Diamond Ballroom, Salons 8-9, Floor 3 Don't miss this opportunity to learn from some of the best in the industry. See you there! #ALSD2024 #SportsBusiness #VenueBusiness #P1Insight