Propellic - Travel Marketing

🎙️ Our latest episode of the Travel Marketing Podcast is now live! In this episode, Brennen Bliss had the pleasure of sitting down with Janette Roush, Executive Vice President of Marketing and Digital at New York City Tourism + Conventions. Janette, a leading figure in the Destination Marketing Organization (DMO) space, shares her innovative strategies for integrating AI into destination marketing. This episode is packed with valuable insights for anyone interested in the intersection of AI and tourism marketing. Whether you're a seasoned marketer or just getting started, there's something here for everyone. Tune in now to gain a fresh perspective on how AI is shaping the future of destination marketing! 🎧: https://lnkd.in/dmaw9m6w

Your go-to source for travel marketing updates and strategies is out! 🎙 This edition dives into the essentials of paid media. Here's what you'll find: 👀 Must-watch: "Advertising and Paid Media in a World of AI and Large Language Models" by Brennen Bliss 👓 Recommended read: "The Cookie is Here to Stay... for Now" by Brennen Bliss 🎧 Podcast highlight: Travel Marketing Compass Podcast Episode #27 - "Integrated Marketing Strategy with Allyson Carpenter, MBA"

Marketers rejoice! Google is no longer planning to deprecate 3rd party tracking cookies. This is HUGE for travel marketers (and ALL marketers), especially since we're dealing with such a long purchase journey: we need a way to build audiences for retargeting, and this allows us to continue doing so. I'm so excited about the certainty this gives us in our strategies - it allows us to continue targeting at the upper end of the funnel with content and pull people down the funnel to the booking & purchasing stage through user-specific tracking data. Thanks Charuta Fadnis for tagging me on this - it was the first thing I saw when I woke up over here in Iceland! #TravelMarketing #3rdPartyCookies #Google

🚀 Exciting News! Our latest Travel Marketing Podcast episode is live! 🎧 Join Brennen Bliss as he interviews Allyson Carpenter, MBA, a seasoned travel marketing expert with experience at Virgin Australia, Qantas, Brand USA, and more. Discover her insights on driving traffic to destinations, leveraging data, creativity, and actionable strategies. Don't miss this deep dive into effective travel marketing techniques! Listen now: https://lnkd.in/ej2sMENX

Check out the latest edition of NavLog, packed with essential updates to keep your business on top. Here's a sneak peek: 👀 To watch: Understanding Financial Forecasting in Travel Marketing by Brennen Bliss 👓 To read: The SEO’s Guide to Google Search Console, Sustaining High Ticket Sales Year-Round 🎧 To listen: Travel Marketing Compass Podcast Episode #26 - Multi-Brand Marketing with Jamie Storrs Dive in and stay ahead!

We’re thrilled to welcome Jeff Riddall to the Propellic team as our new Senior SEO Manager! With 20+ years in SEO, content marketing, and analytics, Jeff is excited about AI's future impact. 🧠 Outside of work, he loves exploring trails with his soulmate April and their Boston Terrier, Fionn. Welcome aboard, Jeff! Let’s make great things happen! ✨

🎧 New Podcast Episode! Travel Marketing Insights with Jamie Storrs! Tune in to our latest Travel Marketing Podcast episode brought to you this week, Brennen Bliss with Jamie Storrs, VP of Marketing at Chenmark , about managing marketing for five unique travel brands. 🌟 Episode Highlights: ▪Unique Role: Jamie's experience as a fractional CMO overseeing multiple travel brands. ▪Marketing Channels: Effective use of paid search, social media, and SEO. ▪Tech Innovations: Using AI chatbots and data tools to enhance customer experience. 🎙️ Listen Now: https://lnkd.in/dh2EpeCr Jamie offers valuable insights for anyone in travel marketing. Don't miss out!

We're thrilled to announce that Propellic - Travel Marketing has been shortlisted for the Global Search Awards! - Don't Panic Events When passion, dedication, and teamwork combine, amazing things happen. We're incredibly proud to see our efforts recognized: 🏆 Best Use of Search - Travel / Leisure (SEO) The Global Search Awards honor the innovation and creativity of companies excelling in SEO across various industries. This recognition underscores our commitment to delivering outstanding results for our clients. Thank you to all our clients for your continued support and trust in us! #GlobalSearchAwards

Welcome, Karl Boehm, to the Propellic - Travel Marketing Team! 🌟 We are thrilled to announce that Karl has joined us as our new Sr. SEO Manager! With over 12 years of experience in SEO consulting across dozens of industries, Karl brings a wealth of knowledge to our team. His expertise spans content strategy, technical SEO, and front-end development. Join us in giving Karl a warm welcome! We are excited to see the great things we will achieve together. 🚀

Breaking: Google is publishing ANOTHER algorithm update! This one is called the June Spam Update, and much like other spam updates, it's very likely to help combat the (rampant) webspam you may come across. It's rolling out over the next week, and here's what it means for travel companies: 1. When Google releases this many updates back-to-back, often, that can mean they're rolling back some of the changes - so if you're suffering in the wake of recent updates, this could reverse some of those losses. We're hoping some publishers we work with bounce back after this update. 2. Google often targets link building with their spam updates. Don't expect your website to be penalized for building links from a spam update, but rather, expect the value of the links that have been tagged as "spam" to diminish. Typically, websites that are penalized for link building receive manual penalties, not algorithmic penalties. And these types of penalties are becoming increasingly rare as Google continues to better understand the quality and value of each link. 3. Spam updates typically impact entire sites, not specific pages. Make sure that every page you create adds value. No more scaled content abuse! Here's what we're doing at Propellic: 1. We'll be auditing all future link building we do to ensure the sites we build links from didn't lose a significant portion of their traffic during this update (or past spam updates). 2. We'll be assessing our portfolio of 40+ websites, monitoring declines, and looking for similarities between sites that are impacted by the update. 3. Most importantly: we won't be making any significant changes to strategy or websites during the update. That can be the worst time to make changes, as SERPs are still refactoring and the SERPs on day two of an update can be very different from the results once that update rolls out completely. #GoogleUpdate #TravelMarketing