ProRata.ai

We've all known it. Now the insiders are saying it, generative AI is being built on the backs of massive copyright theft, or, as NewsCorp said in its recent lawsuit filed against Perplexity, a "content kleptocracy." Content owners and creators deserve to receive credit, traffic, and a direct revenue share when their intellectual property contributes to a generative response. ProRata.ai is leading the movement to ensure they receive it--come join us! Cade Metz talks to a former OpenAI researcher about how the company broke copyright law. #generativeai

We're incredibly excited to be partnering with Universal Music Group and helping Sir Lucian Grainge go on the offensive in the battle over unauthorized use of content by generative AI .  #generativeAI #AIRevenueSharing #ContentsCreators

Shelly Palmer nicely sums up the whole problem with AIs shoplifting content. “Publishers can’t earn a living if you don’t see ads or click on them. AI bots and their respective generative AI platforms don’t see or click; they simply summarize and surface aggregated content without attribution or remuneration.” #AIEthics #ContentCreation #FairCompensation #FutureOfMedia #TechInnovation

Do content creators deserve to be paid when their content is used as part of an answer generated by AI? If so, how do you determine how much to pay them? ProRata.ai may have the answer. [Full disclosure, they're my client, so I may be biased, but I think what they're doing is groundbreaking.] "AI titans like Google and OpenAI and upstarts like Perplexity are all working on...answer engines.... As those efforts evolve, publishers and copyright holders from news sites to music companies are demanding a share of the money AI search generates based on their content. "following accusations of plagiarism from Fortune, Time, and others, Perplexity announced that it planned to share ad revenue with the publishers of articles cited by the company’s answer engine once it begins adding ads to its platform (it’s targeting a Q4 launch).... "...Google, meanwhile...said that it won’t share revenue with publishers that contribute to results. "One thing is clear: Determining how much to pay publishers for their contributions to “answers” is a complex calculation. That’s something Bill Gross—a serial entrepreneur who’s credited with developing the pay-per-click advertising tech that still undergirds traditional web search—wants to remedy with AI company ProRata. " "ProRata’s search will only perform retrieval-augmented generation on content that it has licensed. ProRata’s answer engine also uses proprietary attribution algorithms designed to calculate how much any given publisher’s content contributed to an answer. "ProRata has a decidedly smaller knowledge pool to draw on than competing AI search engines that scan the entire Internet for content to inform an answer. “We won’t have the whole web,” Gross says. “But I contend that will be better because we won’t have every piece of random garbage you can crawl—garbage in equals garbage out.” The company says its answer engine will launch with more than 25 million articles, and a spokesperson claims that less than “one-tenth of 1% of questions might not be answered.” https://lnkd.in/eefjnQNr

We strongly disagree with Google's position here: "The company will not share ad revenue with publishers whose material is cited in AI Overviews" from Curtis Heinzl Bloomberg News article - Google Begins Wide Rollout of Ads in AI Overview Search Results. At ProRata, we believe that publishers need a sustainable economic model in the generative AI era—and that model includes revenue sharing. What do you think? #GenerativeAI #ContentsCreators #ContentOwnership #AIRevenueSharing

The future of search is here, and it's built on fairness. We're revolutionizing AI search by ensuring that content creators are rewarded for their work. David Salazar of Fast Company writes, “This new AI answer engine plans to pay media companies for their content.” At ProRata, we compensates publishers and content owners for their content, ensuring a sustainable ecosystem for everyone. #AISearch #FairCompensation

I believe that Generative AI is amazing, powerful, and unstoppable, but can be even better by being fair to the content creators that power it.. ProRata.ai is creating a platform to compute the partial attribution / contribution of content and share revenue 50/50 on a ProRata basis with publishers, authors, animators, illustrators and more (all creators). FastCompany talks about ProRata's mission here. We'd love feedback on how to make this even better! https://lnkd.in/g_57c8jA

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