PROSOCO, Inc.

There's not many things we do conventionally at PROSOCO. But, why? In essence, because there's always better ways out there. There's better processes, better technologies, better chemistries, better systems, and as long as there's a better way out there, we strive to find it. We've never taken the easy road and that's how we like it. Hear from our staff members on why we're OK with being different.

It was a beautiful day to beautify our wonderful business park in Lawrence, Kansas, last week! We enjoyed some exercise, sunshine and a catered lunch. Thanks to our Green Team for organizing this event! #LawrenceKansas #YouUsTheProject

This story of the history of our R-Guard line from Seattle-area rep Dave Sommer was too good not to share!

#1 Get a clean start. For starters, you want to make sure the substrate is clean, dry, and free from any contamination that may interfere with the water repellent. The last thing you want to do is protect stains on the wall too, as that will make them much harder to remove later on. In general, the substrate should look the way you intend prior to application. #2 Apply it right. Most water repellents, both penetrating and film-forming, have similar application methods. Apply with a low-pressure sprayer that won’t atomize the product as you spray. Apply from the bottom up in an overlapping pattern. Most water repellents call for two coats or at least one wet-on-wet coat. For porous substrates, the product may call for a certain length of run-down. It should be allowed to run down that length before absorbing back into the substrate. #3 Follow directions. The product data sheet gives you the information you need to make sure you’re using the right application methods and techniques appropriate for your specific conditions. #4 Manage expectations. When it comes to your expectations of how long a water repellent will last, know the performance characteristics of the product type. For instance, film-forming water repellents are typically the shortest-lived options because they sit at the surface where they’re exposed to the elements. On the other hand, a penetrating water repellent can last 5 years or even up to 20 years or longer with the proper application.

Say goodbye to constant sweeping and hello to clean, sealed masonry! PROSOCO’s Interior Masonry Dustproofer penetrates deep to seal and protect against dust. Spend less time cleaning and more time enjoying your space. #ExposedMasonry #InteriorMasonry #InteriorBrick #ExposedBrick #AdaptiveReuse #Retrofit #HistoricRestoration #Restoration #NaturalBrick #Dustproofing #Dustproof #InteriorMasonryDustproofer #WeCanSealThat #BreathableMasonry #YouUsTheProject #DustProtection #InteriorDesign #MasonryCare #PROSOCO #MasonryProtection

Myth #1: They’re all the same. Not all masonry water repellents are alike. The two main types are film-formers (also known as “sealers”), and penetrants. Film-formers create a continuous film over the surface, but they may also trap moisture behind the film and create larger issues. Penetrants work by penetrating and bonding in the pores of the masonry. Penetrants can resist bulk water while allowing the substrate to breathe. Myth #2: Water repellents provide no value in performance and therefore aren’t necessary. When masonry gets wet, it goes from a thermal barrier to a conduit as the moisture carries the colder or warmer temperatures into the masonry. By keeping the substrate dry, you can actually help maintain the building’s performance values as well. Myth #3: If I don’t see beads, it’s not working. Not true. Think about the last time you put Rain-X on your car’s windshield. The beading is incredible, but ask yourself, 'Did my windshield not repel water before I applied it?' The point is the beading effect is beneficial but does not determine ultimate performance. Myth #4: A water repellent is just going to degrade my historic building. This belief is based on the issues associated with outdated technology like film-forming sealers. With today’s technology in penetrating, breathable, water repellents, nearly every masonry substrate would benefit in more ways than one without the detriments associated with the sealers of yesteryear. Myth #5: A solvent-based product is always going to outperform a water-based one. While this may have been the case years ago, water-based technology has come a long way, and you can get equal or better performance with today’s water-based products than we used to only expect out of solvent-based protective treatments. Myth #6: Applying a water repellent means my building is waterproof. A water repellent helps significantly, but it’s not the end-all, be-all solution to keep 100% of water out of your building. If you’re looking for something waterproof, select your product accordingly. Otherwise, keep the word “repellent” in mind to manage expectations.”

The rough opening is where leaks happen. Don't take chances, use the PROSOCO R-Guard System to ensure a tight seal. #JointandSeamFiller #RGuard #BuildingScience #BuildingEnvelope #PROSOCO #pink #airbarrier #WRB #Detail #DevilsInTheDetails #RoughOpening #waterproofing #ConstructionDetail #PROSOCOproject #Fluidapplied #building #AirTight #Sustainability #Window #Joints #Seams #BeachHomes #LakeHomes #airprotection #waterprotection

Do you know about all the benefits Siloxane PD has to offer? Here are some of the key benefits. - Ready to use - Penetrates the surface - Breathable - doesn't trap moisture - Estimated 10 years of protection - Red List Free https://lnkd.in/eW7U4vf2 #WaterRepellents #SiloxanePD #ProtectiveTreatments #ProtectMasonry #MasonryProtection #WeLoveMasonry #MasonryCare #BrickProtection #BuildingProtection #PROSOCO #SurfaceProtection #ProtectYourBuilding #Waterproofing #ReadyToUse #LongLasting

Who's ready for Greenbuild? 👋 Not signed up yet? Use promo code EXPO24 for a FREE expo pass or $50 off a conference pass. #mindfulGB24 #mmpavilion #Greenbuild #Sustainability #RedListFree #Greenbuilding #Sustainablebuildings #Greenspaces #LEED #Construction #Green #NetZero #GB24 #PROSOCO #MindFulMaterials #NetZero #BuildingGreen #FutureofBuilding #SustainableSolutions

Meet Wes Brown, our new Regional Sales Manager for the South, including Texas, Louisiana, Oklahoma, and southern Arkansas. Brown brings 16 years of experience (primarily in flooring and masonry) to the position. He previously worked in technical sales roles for Laticrete International, Florida Tile and Mohawk Industries. Welcome home, Wes! https://hubs.ly/Q02RTfK80 Wesley Brown