Provisions Group

Yesterday afternoon, our office transformed into an Olympic arena for the Provisions Group Office Olympics! We kicked off the event with Lucas Wilson leading us in the national anthem, and while our vocal talents might not rival the Olympic opening ceremonies, the enthusiasm was there. Our team split into groups and competed in a series of quirky and entertaining challenges, from rapid-fire keyboard typing and dizzy bat races to dart competitions and pool table games. The real highlight? Uncovering some surprising and unusual talents within our team! Who do you think had the best game face in these photos? Tag them in the comments and let us know your pick.👇 Thank you, Shelley Tobens, Mary Prestegaard, Sierra Pedigo, and Michael Edwards for coordinating our first Olympic Games ceremony and always keeping things fun at the Franklin Firehouse.

Are you thinking about investing in a CRM but unsure where to begin? Or maybe you’re considering a change because your current CRM isn’t meeting your needs? With so many CRM options, finding the right one can be overwhelming. That’s why we created a comprehensive CRM Buyer’s Guide with a straightforward framework to help you make an informed decision. If you need help selecting the best CRM for your business, our team of marketing technologists, led by Kacy Maxwell and Kevin Robinson, is ready to guide you through the process.

What if you could turn a ten-person job into something a team of just four can handle? That’s exactly what we did for Curana Health, a leader in managed care plans for seniors. Faced with managing 10+ health plans and covering over 10,000 patients across 22 states, Curana needed a more efficient and user-friendly website system. With Kevin Robinson's guidance, we crafted a strong, multi-site solution designed to streamline operations and enhance user experience. By integrating cutting-edge design and functionality, we delivered a platform that allowed for seamless updates and compliance management, all while significantly reducing overhead costs. This solution transformed a process that once required a large team and extensive hours into an efficient operation manageable by just four people. Curana now enjoys improved user experience, operational efficiency, and substantial cost savings. Curious about the full story? Check out the case study (link in comments) to see how we made it happen!

Personal Brand or Company Page…where should you focus? Lots of dialogue here on LinkedIn about this topic. So we looked at our numbers. We looked at our founder Mark Freeman’s reach vs our Provisions Group company page. We wanted to see if there was a difference between the two. We were really shocked by the results. (Take a look in the carousel. I won’t spoil it here.) While one might be better than the other in terms of reach and engagement, we actually leverage both. Because both play a different role. What about your company? What’s your company’s strategy? #marketing #personalbrand #technology #marketingstrategy #fractionalCMO Wanna chat about marketing strategy? Drop a note in the comments or shoot me a DM.

Feeling stuck on where to start with AI? You’re not alone. Our Chief Technology Officer, Eric Hendrickson, recently explored this common challenge at Blankenship CPA Group's annual boot camp for nonprofits, 'Demystifying AI.' Joined by local business and nonprofit leaders, Eric offered insights into AI’s rapid evolution and its practical applications. Many business and nonprofit leaders see the potential in AI but are unsure where to begin. Eric addressed this by offering a clear four-step strategy to help organizations set goals and implement AI effectively. If you’re navigating similar difficulties, our recent webinar, 'How to Choose the Right AI Strategy for Your Business,' dives deeper into this four-step approach and provides actionable steps to guide your AI journey. Check the comments for the webinar link and a complimentary guided worksheet to help you create a personalized AI strategy for your organization.

Provisions Group is all about people, and we love to recognize our incredible team members. Today, we’re spotlighting Kacy Maxwell, our Chief Marketing Officer at Provisions Group. With over 16 years of experience, Kacy began his career in the agency world and then transitioned to leading marketing teams for B2B and B2C companies, including e-commerce and personalized manufacturing. Now, at Provisions Group, he leads our internal marketing team and oversees our new Marketing Services Division. Kacy excels in branding and storytelling, helping brands find and leverage their unique market position. As Kacy puts it, “I'm so excited to be launching this new offering at Provisions. A partner who has a deep understanding of both marketing and technology is honestly hard to find. We're proud to be able to help our clients connect these two key business functions and drive sustainable growth.” Under Kacy’s leadership, our new Marketing Services Division offers strategic marketing advice paired with deep technology expertise, providing our clients with cohesive, end-to-end solutions that align with their business goals. Kacy has partnered with Kevin Robinson to build a team of talented professionals for this innovative division, and they are actively #hiring if you or anyone you know might be a good fit. When he's not shaping marketing strategies, Kacy loves exploring new creative avenues and staying ahead of industry trends. Fun fact: Kacy is also a talented sketch artist who uses sketching to simplify complicated concepts. His doodles are a team favorite. Plus, he’s written and illustrated a children’s book! We’re thrilled to have Kacy's creativity and vision driving our marketing efforts. #MarTech #WinAtWork #Marketing #NashvilleTech

New Role Alert! We’re excited to share an amazing opportunity for a Senior Full Stack Software Engineer. If you have a passion for both front-end and back-end development and thrive in a collaborative environment, this could be the perfect fit for you! In this role, you'll craft code that powers user interfaces and server-side functionalities while mentoring junior developers and sharing your expertise. We're looking for someone with solid experience in React and C# .NET, with familiarity in Microsoft Azure being a significant plus. Scott Dickson, John Peitzman, Brent Herriman, and Kevin Harris are on the lookout for someone with 6+ years of development experience who is comfortable working in the office two days a week. If this sounds like you, we’d love to connect! Check out the full job description to learn more and apply. #FullStackEngineer #React #DotNet #TechJobs #Hiring

How important is it for your organization to have a clear strategy for managing data? Data can be your greatest asset or your biggest liability. As AI continues to change the way we work, it's more important than ever to keep your data governance strategies up-to-date. We’ve compiled best practices to keep your data secure and organized, especially for Salesforce users. Find all the details in our blog post, 'Setting Up Data Governance for Salesforce,' linked in the comments section. Kristin J., recently promoted to VP of Business Application Services, leads our Salesforce division. Her expertise, along with others, has been invaluable in shaping our approach to data governance at Provisions Group. What’s one tip you’ve found helpful in managing data effectively? #DataGovernance #Salesforce

A good framework can change mediocre messaging into words that sell. If you haven’t heard of the StoryBrand framework, it’s very simple but also very powerful process for clarifying your marketing messaging. The truth is most businesses don’t know how to tell their story well. They focus too much on themselves, their services and their expertise. They don’t step back and think first about their customers and what they want. This exercise puts the customer in the role of the hero and positions the business as the guide. This simple shift will revolutionize the way you talk about your business to your customers. And this is just one step of the path we take clients on to create messaging that truly motivates their customers to buy. #marketing #sketchnotes #illustration #smallbusiness #consultingservices Provisions Group My sketchnote can help you implement this framework, but if your business needs help in this area, shoot me a DM or grab some time on my calendar using the link in my profile.

"How do you engage new customer segments while keeping your existing audience interested?" "How can you expand brand awareness beyond your flagship products?" We recently addressed these key questions with Anderson Design Group, a full-service illustration studio based in Nashville. Renowned for their stunning national park prints, they wanted to broaden their reach and spotlight their entire range of products. We worked closely with Anderson Design Group to create eye-catching ads and develop a strategic digital marketing approach. Our plan included targeted lead nurturing and a smart paid digital funnel to engage a wider audience and showcase their diverse offerings. In just a few months, Anderson Design Group saw impressive double-digit sales growth and achieved a 3.5x return on ad spend. We also enhanced their ability to manage seasonal revenue fluctuations more effectively. We’re excited to continue refining our strategy and supporting Anderson Design Group’s ongoing success. Curious about the full story? Check out the case study in the comments below. #Marketing #Technology #MarTech #MarketingAdvisory