Proximo Spirits

Congratulations to Karlene Palmer-Mcleod nominated by Experiential agency POPLIFE and recognized as a Watchlist Winner in the Strategist category for Event Marketer's 2024 Watchlist! Karlene’s expertise goes beyond creating events; she focuses on crafting full-funnel consumer journeys that engage every sense and leave lasting impressions. From CRM ROI strategy to partnerships with cutting-edge agencies, she has been instrumental in integrating measurable success across all touchpoints, using platforms like AnyRoad and SRI to track impact. Her innovative approach ensures that the experiences she leads are unforgettable, meaningful, and aligned with brand goals. Cheers to Karlene for continuing to set the bar high in experiential marketing and driving our brands forward! #EventMarketing #ExperientialMarketing #Strategist #ConsumerJourney #MarketingInnovation #EventMarketerWatchlist2024 #POPLIFE #BrandExperience

The CMO of Proximo Spirits runs through the company’s “unique positioning” in the premium-plus space, and why going against traditional trends is paying off.

It was wonderful getting together last week for our annual National Sales Meeting! We were thrilled to have the opportunity to connect, collaborate, innovate and exchange ideas as we plan for a successful fiscal year ahead.   The meeting showcased amazing brand plans and inspiring presentations for our ELT. We had great networking events and an exceptional guest speaker. We were inspired by our exceptional portfolio of brands and the amazing people behind them and left the meeting motivated and energized to deliver exceptional results for FY25. Cheers to all those who worked hard to help make this an outstanding meeting! #proximo #oneteam #Connection #collaboration #passion #relationshipdriven #forwardthinking #Phoenix2024

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We are proud to announce that Reserva de la Familia® by Jose Cuervo® is now the official tequila partner of the MICHELIN Guide U.S. The cornerstone of the partnership is “Reserva de la Familia presents: The Art of Mexican Cuisine by the MICHELIN Guide,” a first-of-its-kind digital destination dedicated to championing high-end Mexican gastronomy. This hub will immerse consumers in the world of high-end Mexican gastronomy, showcasing leading chefs and their culinary prowess. Reserva de la Familia will also be featured at a number of limited-edition tasting dinners that pair celebrated chefs from Mexico-based MICHELIN Guide recommended restaurants with their U.S. counterparts. These exclusive experiences will showcase curated tasting menus that integrate the full portfolio of small-batch tequilas from Reserva de la Familia. Select MICHELIN Guide recommended restaurants across the U.S. are participating, including Two MICHELIN Stars Californios in San Francisco. One MICHELIN Star Valle in San Diego, and MICHELIN Bib Gourmand LA Cha Cha Chá in Los Angeles. To learn more and book upcoming Pairing Chefs, Pairing Tequila dinners, consumers can visit: https://bit.ly/3XR3iZi Read more here: https://bwnews.pr/4ewv70b Lander Otegui, Felix Palau, Shem Blum, Ariana Rotundo, Jennifer Webb, Jen Fruzzetti, Michelin, The MICHELIN Guide

Last week we hosted our annual Wellness Fair at our Corporate office. We featured a variety of health and wellness educational information and activities such as Biometrics Screening, Reiki & Stress Management information, Healthy Cooking Demonstrations, Chair Massages, Paraffin Hand Treatments and Raffle prizes. Thank you to all of our vendors who made this a successful event! #Proximo #OneTeam #Wellness #HealthFair #LifeAtProximo #HealthAndWellness #EmployeeWellbeing

If the devil on your shoulder is whispering in your ear and a night of fiery fun is on the menu, it’s time to listen! Cuervo®, the world’s #1 tequila brand unveils Devil’s Reserve™: a brand-new tequila infused with a devilishly delicious, sweet heat. The Devil was bored and wanted a party in hell, so he sought those who were famous for fun. No one knows a good time better than Cuervo, so the Devil came knocking with a simple request–for all the Cuervo tequila produced, the Devil gets his fair share. And thus, Devil’s Reserve was born! Smooth, delicious, and featuring a lower ABV, Devil’s Reserve is the perfect new spirit for those mischievous nights out, whether that’s pouring a round of chilled shots or whipping up some devilishly delicious cocktails like Devil’s Soda, Diablito Margarita, Devil’s Tonic, and more. Devil’s Reserve is now available at select retailers nationwide for a $20.99 SRP (750ml/30% ABV). Visit www.DevilsReserve.com and follow Devil’s Reserve on Instagram at @DevilsReserve. Read the full press here: https://bwnews.pr/47FgncA Lander Otegui Felix Palau Yonathan Bendesky Bryan Mashioff Kelsey Henry Lia Dionisio Elsa Blix Sonia Martins Jen Fruzzetti Marissa Sturm Liza Laibe Kayla Pedrotti Ana-Belen Gomez

Maestro Dobel Tequila proudly returns as the "Official Tequila" of the US Open with an enhanced presence where tennis meets tequila at the Dobel Tequila Club. The Dobel Tequila Club offers fans a world class, authentic Mexican hospitality experience, serving featured tequila cocktails including the Dobel Tequila Ace Paloma and a selection of culinary offerings. Fans will be able to enjoy Dobel Tequila's signature cocktail the Ace Paloma at several bar carts around the US Open grounds as well as in Dobel Tequila Bar at Stadium 17. #MaestroDobel #Dobel #Tequila #USOpen #Proximo https://lnkd.in/e4AZu4jc

The Proximo Team had a great time supporting Maestro Dobel Tequila at the U.S. Open. The Dobel Tequila Club offered world-class, authentic Mexican hospitality experience, serving featured tequila cocktails paired with great food. #OneTeam #Proximo #Dobel #Tequila #USOpen JJ Emru Alison Ramage Jennifer Garbowski Joseph Guagenti Sean Yelle Miles Ahlgrim Paula Golding Liza Laibe Kayla Pedrotti Joaquín Payró Ramírez Sean Ramnarain Emily Arseneau

Wishing our Legal Intern, Sherman King, a great start at the University of Michigan Law School. Applications for our Summer 2025 Legal Internship Program will open January 2025. #LegalIntern #CareerDevelopment #Proximo #OneTeam #GoBlue #UniversityofMichiganLawSchool