Puget Sound Research Forum

A huge thanks to Courtney Crosby, PhD for this month's interesting chat about how to work across UX and MR silos to provide holistic views of customers and their needs. A second huge thanks to Hemispheres: Research for Humans and their team for the last minute hosting of the event when Ivar's had an emergency closure. A third huge thanks to our intrepid members who made it to the talk. 👏👏👏👏👏 We look forward to seeing everyone back at Ivar's on Nov 21st to hear Mathew Isaac of Seattle University talk: Beware the Black Box: A/B Testing, Randomized Controlled Trials, and Experimentation

🔔 Register now for Thursday's event! 🔔 We are excited to hear what Courtney Crosby, PhD of Expedia has to say at this month's luncheon. Courtney will talk us through effective ways to break down business silos & advance insights adoption. https://lnkd.in/gDN24T5a

Register now for miss this month's luncheon featuring Courtney Crosby from Expedia Group! Courtney will share actionable strategies for breaking down silos and fostering cross-team collaboration to deliver more impactful insights in your UX or market research. In this session, you’ll: · Discover proven methods to align teams around user-focused design. · Learn how to position your research as a key driver in product development and decision-making. Courtney will present a case study on how nine business areas collaborated on customer-centric product improvements for the successful launch of Expedia Groups new One Key loyalty program. Take advantage of this opportunity to elevate your insight's impact! https://lnkd.in/gDN24T5a

This Thursday come join us for a toast the end of summer and the start of a new season of great events.  Some of the illustrious folks coming so far are Douglas Griffen (Converge), David Yusem (Shift Up), Lisa Horwich (Pallas), Lisa Richmond (Jasper Colin), Michelle Berg (Hypothesis), and David Bauer (Hemispheres). Its a great time to grab a drink and catch up with old and new friends. 🍻 ☀ 🤝 Happy Hour Details: Date: September 26, 2024 Time: 5pm - 7pm Where: Elysian Brewing. Capital Hill Address: 1221 Pike Street Seattle, WA 98122 Web Address: Capitol Hill | Elysian Brewing Parking: Street Parking and Paid Parking Lot across the street at the Bank of America building (Diamond Parking) Transit: Walking distance to the Broadway Light Rail Station and numerous bus stops https://lnkd.in/gbcvzXMz

Don't forget to sign up for this Thursday's excellent speaker Mirena Zannou - Sr Director of Member Insights, First Tech. Come learn how to build an insights organization that drives businesses and how agencies can partner with clients to be valuable assets especially in turbulent times. https://lnkd.in/gPZ63f_Q

Happy Fall! We hope everyone had a great summer! We are excited for the new 2024-2025 season for PSRF. We have lots of great speakers planned and fun social events starting with one in partnership with Women in Research (WIRe) on Sept. 29th. at the Elysian Brewery. Don't forget to sign up for your membership soon to maximize your benefits. Sign up here for the September 19th luncheon: https://lnkd.in/gPZ63f_Q

Sunshine is predicted for Thursday! 🌞 Don't forget to come share the fun at PSRF's Summer Social! Let's raise a toast to a great year! Free to members & nonmembers to network. See you all there! 😎 🍻 🎉 https://lnkd.in/gA2sAa9t

😎 🍻 🎉 Come share the fun at PSRF's Summer Social! Let's raise a toast to a great year! Free to members & nonmembers to network. 👉 5-8 pm, Thursday, June 13th 👉 Old Stove's Gardens in Ballard, 1550 NW 49th St. 👉 Free to members & nonmembers 👉 PSRF provides the snacks! You pick your bevies on tap for purchase with your pals while you make some new friends! 👉 Reserve your spot here: https://lnkd.in/gA2sAa9t #PSRF#PSRFSummerSocial#OldStoveBrewPub#PSRFNetworking

😍 👏 👏 A big thank you to Debra Aho Williamson of Sonata Insights for her tech cycle perspective and presentation as it relates to research and generative AI! It was fabulous dialogue for our insights pros! We also would like to thank Converge CEO Douglas Griffen for inviting PSRF members to once again demo his new research product. You can sign up for several Converage demos here: https://rb.gy/3e37o9 We also thanked outgoing board members M Agency's CEO Bobbie Bailey and Northwest Media Allies' Sue Evans for their help in leveling up our marketing strategies and communications over the past years! Thank you Bobbie & Sue! #PSRF #PugetSoundResearchForum #SonataInsights #Converge #MAgency #NWMediaAllies #MarketingResearch

👉 Don't forget to RSVP for Thursday's lunch with speaker Debra Aho Williamson of Sonata Insights! ✅ 11:30 am, Thursday - May 16th ✅ Ivar's Salmon House, Seattle (Free parking!) ✅ Reserve your spot and select your lunch here: https://shorturl.at/nIMNX #PSRF #PugetSoundResearchForum #SonataInsights #MarketingResearchPros #MarketingResearch #InsightsCareers #InsightsStrategies #BrandStrategy