Purple Strategies

The overturning of 𝘊𝘩𝘦𝘷𝘳𝘰𝘯 deference could make it easier for some companies to do business, but it won’t change the need to carefully manage their corporate reputations. Our Anya Benenson has put together her thoughts – read them here: https://lnkd.in/eQdsWfeT

The Supreme Court's decision to overturn 𝘊𝘩𝘦𝘷𝘳𝘰𝘯 deference may make it easier for some companies to do business, but it won’t change the need to carefully manage corporate reputation and defend a company’s social license to operate. 🟣 What we see: As our Anya Benenson notes, while public approval for companies speaking out on societal issues unrelated to their core business has declined, nearly 80% of Americans still believe companies should take a stand on social issues. 💡 What it means: Business decisions contrary to stakeholder values remain likely to activate consumer and employee activism despite the potentially changing regulatory landscape, and the potential for social backlash remains a significant threat to corporate reputation. See more by subscribing to our Purple Point newsletter here: https://lnkd.in/eRhcBKGg

We often discuss how easily critics can harm a company’s enterprise value “with $100 and a social media account.” 🟣 To test this, we delved into one of the fastest-growing ad sectors – plaintiff recruitment ads, which often present hard claims in a news-like style. We created a fake ad in just one minute with AI for a non-existent product and compared it to a real ad. 🎯 The fake ad was deemed trustworthy by 40% of respondents, underscoring how easy it is to get people to question a product or company with minimal effort and investment. 💡 Subscribe to our Purple Point newsletter and see more insights: https://lnkd.in/eRhcBKGg

Earnings calls are powerful platforms. It’s a chance to engage all license-to-operate stakeholders, not just financial audiences. Yet, too many companies miss the opportunity to tell a compelling enterprise value story in these vital moments. 🟣 Jason Bargnes and Erica Goldman have outlined their case for the importance of the earnings call as a key moment for building reputation. Read their thoughts here: https://lnkd.in/ear4HxCN

Companies spend up to 50% of their communications planning time focused on earnings calls – but are they missing a bigger opportunity to support their enterprise value? Our own Jason Bargnes and Erica Goldman have thoughts. 🟣 What we see: Too many companies view earnings calls narrowly, focusing only on financial updates for financial audiences. But these calls drive national media coverage that reaches other license to operate stakeholders and – if leveraged effectively – are an opportunity to drive a company’s overall reputation as well as its bottom line. In fact, 40% of market cap is based on reputation equity. 💡 What it means: Earnings calls are a powerful platform to share your company’s mission, values and broader story. Critical stakeholders are paying attention. See Jason and Erica’s full insights on how companies can effectively navigate earnings calls by reading their Purple Point article here: https://lnkd.in/ear4HxCN

Introducing "Purple Point" – your new go-to newsletter for insights and strategies to build enterprise value and navigate change. 📈 From our latest issue: learn more about how you can leverage earning calls, the most underleveraged tool in reputation management. Subscribe here for more insights ➡️ https://lnkd.in/eRhcBKGg

A fun and full weekend all around Washington with wonderful clients, partners and friends old and new. Purple Strategies team. White House Correspondents Dinner week. #WHCD

There is now an expectation for corporate leaders to speak out on issues important to Americans. Are you ready to speak? We can help you prioritize the right issues, build authentic narratives that create credibility, and get you prepared for what's next. Learn more: https://bit.ly/3Id9EL4

From the third annual Transformative CEO Summit on Health, four topics on the minds of healthcare CEOs as 2024 begins — implications of AI and the paradigm shift from sick care to well care are right out front. Explore the insights: https://bit.ly/3udk0aF

CEOs are constantly being asked to lead in situations that are outside of their comfort zone and present considerable risk. Meeting the moment requires courage in the face of uncertainty. From discussions among CEOs at The CEO Forum Group Transformative CEO Summit, we identify concrete actions that leaders from across industries are taking that create the conditions to display courageous leadership in the face of change. Explore the insights: https://bit.ly/47Usimu