Playing for keeps: Hasbro’s new SVP tackles a digital-first future in the toy industry. Click here for the recap of Karen Webster's conversation w/ Dan Rawson: https://lnkd.in/eCGTF29v
Who doesn’t remember their first EZ Bake Oven, can of Playdough, GI Joe Action figure, the joy of buying Boardwalk and Park Place when playing Monopoly with your parents and guessing it was Colonel Mustard in the library with a candlestick in the game of Clue? And the endless adventures and stream of monsters on Dungeons & Dragons? Childhood memories that define “play” for generations – and generations to come. I asked Dan Rawson (Hasbro's lead for Dungeons & Dragons and now their Direct to Consumer channels as well) what “play” is today, the role of digital in moving the brand from toys and games to games and toys and how physical games meets digital engagement with a digital-first consumer. Stream our PYMNTS TV conversation for an inside looks at what Hasbro is learning from its current customer base, and how those lessons will inform the digital products it will build in the years to come. Plus Dan’s Dragon’s background is awesome: https://lnkd.in/dWgc_t2R