🗽 Qortex takes Advertising Week New York next week! 🎤 Our very own Zack Rosenberg will be joining Wednesday's AWAccelerate panel to speak on "Disrupting the Playbook: Where Commerce, Content, and Conversion Collide." Our team will be out in full force, so send any one of us a message to book some time to chat about new ad formats, launching into CTV, and AI in advertising. #advertisingweek #advertisingweeknyc #AWNewYork24 #AIinadvertising #adsales #adtech #ctv #programmatic
Qortex
Software Development
New York, NY 6,979 followers
On-Stream™ in-video ad experiences & AI-powered intelligent video analytics
About us
Qortex enables brands, publishers, and creators to optimize their video strategy for improved advertising, monetization, and engagement outcomes. With its proprietary AI technology, Qortex contextualizes video content, frame-by-frame, to assess its sentiment and provide the deepest level of understanding at scale. On the advertising front, Qortex offers On-Stream™, a captivating and non-interruptive in-video experience that captures engagement and incremental revenue. Filled through programmatic and direct demand, On-Stream™ ads are addressable down to the user and configured to the publisher's preferred frequency and duration. Favored by audiences 9:1, On-Stream™ respects the viewer experience and is available for web and CTV environments. Above and beyond in-video advertising, Qortex's Intelligent Video Analytics (IVA) engine parses through the internet's growing inventory of video content. With an aggregate of millions of data points, IVA can be leveraged for predictive and statistical modeling, diagnostic analysis, and descriptive reports for enterprise clients. While IVA is best known for its analysis of content alignment, it can be utilized for a variety of performance outcomes. As pioneers in video content, Qortex has been named AdExchanger’s Programmatic Power Player, The Drum’s Best Use of AI in Advertising, and is backed by GFT Ventures, Silicon Road Ventures, and Quake Capital. Qortex is headquartered in New York City, with teammates across the globe.
- Website
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https://www.qortex.ai/
External link for Qortex
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2020
- Specialties
- video advertising, video, video analytcis, on-stream, video data, AI, and artificial intelligence
Products
On-Stream Advertising
Ad Server Software
On-Stream™ Video Advertising is an ad format powered by AI and integrated within a video. Our AI analyzes videos across the web to make the best contextual match with your product, brand or service. It’s non-interruptive and preferred by audiences 9:1 over other formats, giving advertisers a leg-up on the competition by matching ads to moments and bringing the audience into the advertising experience. - No minimums. Ever. - Access to over 1.5 billion impressions across multiple platforms - Approx. 2X Lower CPMs than Pre-Roll - Completion rates +14% higher - 3X Higher CTRs than In-Stream - No Creative Costs - Cookieless Advertising; AI-Based & Contextual Get started today! Sign up in 5 minutes!
Locations
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Primary
368 9th Ave
9th Floor
New York, NY 10001, US
Employees at Qortex
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Jeff Herbst
Founding Managing Partner at GFT Ventures
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Andre Kovensky
CEO Octavia Investments | Investor | Board Member | Advisor
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Craig Aron
AdTech Strategic Business and Corporate Development Exec | Strategy-first approach to building partnerships and profitable business growth.
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Jake Burle
Updates
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Exciting times in advertising! Qortex's CEO, Zack Rosenberg breaks down how AI tools like Viant Technology's ViantAI are transforming media planning—from streamlining campaign setup to unlocking creativity. But are we ready for both the benefits and challenges? #AI #Advertising #MediaPlanning #Qortex
AI-powered tools like ViantAI are transforming advertising by streamlining media planning and campaign optimization. With AI handling complex tasks, advertisers can focus on strategy and creativity, driving more impactful results. While automation offers efficiency, it also raises questions about transparency and accountability. At Qortex, we ensure AI enhances our work without losing sight of what matters most: connecting with audiences and delivering value. #AIinAdvertising #MediaPlanning #Innovation #AdTech #Creativity #CampaignOptimization #Qortex #ViantAI #FutureOfAdvertising
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Qortex reposted this
AI-powered tools like ViantAI are transforming advertising by streamlining media planning and campaign optimization. With AI handling complex tasks, advertisers can focus on strategy and creativity, driving more impactful results. While automation offers efficiency, it also raises questions about transparency and accountability. At Qortex, we ensure AI enhances our work without losing sight of what matters most: connecting with audiences and delivering value. #AIinAdvertising #MediaPlanning #Innovation #AdTech #Creativity #CampaignOptimization #Qortex #ViantAI #FutureOfAdvertising
How AI is Reshaping Advertising: On-Stream Ads, Viant AI Amazon's Latest Tools and What It Means for You
Zack Rosenberg on LinkedIn
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🗽 That's a wrap for #ProgrammaticIO NYC! It was great seeing friends from. across the industry. 33Across Inc. | Amazon | Equativ | iSpot.tv | LG Ad Solutions | Media.net | Rise #adtech #AIinAdvertising #CTV #contextualtargeting #digitalmarketing #monetization #programmatic #videoadvertising
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#InImage is officially available to Magnite publishers! Activate, test, and earn directly through Control Center. 📸 In-Image captures incremental revenue for proprietary images with in-image ad overlays, commanding greater attention and viewability. Publishers have complete control over the trigger, frequency, and duration of the ad experience. Publishers looking to test the formats can do so with the switch of a toggle, and track incremental revenue and engagement through Demand Manager’s built A/B testing and Prebid analytics tools. Get started faster than it takes to order from Instacart: https://bit.ly/3TJXSht #magnitecontrolcenter #monetization #imageadvertising #qortexai #inimage
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#OnStream is officially available to Magnite publishers! Activate, test, and earn directly through Control Center. 📽️ On-Stream is a scalable in-video ad experience, filled through programmatic and direct demand. The format is non-intrusive and non-interruptive, preserving the viewer experience, making it favored 9:1. Publishers have complete control over the trigger, frequency, and duration of the ad experience. Publishers looking to test the formats can do so with the switch of a toggle, and track incremental revenue and engagement through Demand Manager’s built A/B testing and Prebid analytics tools. Get started faster than the speed in which this athlete is running: https://bit.ly/3BkrxYr #magnitecontrolcenter #monetization #videoadvertising #qortexai #onstream
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Our innovative ad formats, On-Stream and In-Image, are now available through Magnite Control Center. Here's what you need to know 👇🏻 Publishers looking to test the formats can do so with the switch of a toggle, and track incremental revenue and engagement through Demand Manager’s built A/B testing and Prebid analytics tools. 📽️ On-Stream is a scalable in-video ad experience, filled through programmatic and direct demand. The format is non-intrusive and non-interruptive, preserving the viewer experience, making it favored 9:1. Publishers have complete control over the trigger, frequency, and duration of the ad experience. Check out the Nintendo example! 📸 In-Image captures incremental revenue for proprietary images with in-image ad overlays, commanding greater attention and viewability. Similiar to On-Stream, publishers have complete control over the trigger, frequency, and duration of the ad experience. You can see it in action with our Instacart example. Activate, test, and earn on in-video and in-image advertising through Magnite Control Center. Learn more: https://lnkd.in/eG9zKpHe #magnitecontrolcenter #monetization #videoadvertising #imageadvertising #qortexai #onstream #inimage
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#ProgrammaticIO is here! Meet with our NYC crew on-site. We'll be talking...👇🏻 📈 Maximizing video revenue during the most pivotal time of the year 📺 Programmatically-enabled video ads 🎯 Contextual targeting for CTV environments 🤖 AI-powered understanding of video content powers more than brand safety DM for a meeting ✉ Zack Rosenberg | Ben Abbatiello | Craig Aron | Olivia Cousins | Vanessa Eng #adtech #AIinAdvertising #CTV #contextualtargeting #digitalmarketing #monetization #programmatic #videoadvertising
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Here's how video publishers are unlocking new monetization strategies: 1️⃣ Set Metrics That Matter: Track Revenue per Second (RPS) & Average Revenue per User (ARPU) for clear insights. 2️⃣ Build a Strong Demand Stack: Maximize inventory value with smart backfill strategies. 3️⃣ Increase Bid Density: More competition = higher revenue potential. 4️⃣ Explore Audience Extension: Grow your audience reach by tapping into new inventory streams. DM us to learn more! #CTV #FAST #AdTech #DigitalMonetization #Qortex #VideoAdvertising #RevenueGrowth #DataDriven #MonetizationStrategies #Innovation #ProgrammaticAdvertising
🚀 Don't wait for tomorrow when you can act today! Scaling revenue in the fast-paced CTV/FAST space isn't easy, but there are ways to fast-track your ad revenue growth NOW. At Qortex, we're helping video publishers unlock new monetization strategies. Here are some quick tips from our experience: 1️⃣ Set Metrics That Matter: Track Revenue per Second (RPS) & Average Revenue per User (ARPU) for clear insights. 2️⃣ Build a Strong Demand Stack: Maximize inventory value with smart backfill strategies. 3️⃣ Increase Bid Density: More competition = higher revenue potential. 4️⃣ Explore Audience Extension: Grow your audience reach by tapping into new inventory streams. Let's rethink ad monetization and build smarter strategies together! 💡💼 #CTV #FAST #AdTech #DigitalMonetization #Qortex #VideoAdvertising #RevenueGrowth #DataDriven #MonetizationStrategies #Innovation #ProgrammaticAdvertising
$ Top Tips for Scaling Your Revenue
Zack Rosenberg on LinkedIn
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Last fall, the 3 top media distributors were The Walt Disney Company (11.5%), NBCUniversal (9.4%), and Paramount (9.3%). And as of August 2024, #streaming makes up 41% of tv viewing in households of 2 or more. So we gotta ask... what have you been watching and who will win the streaming war this year? #nowstreaming
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