QUANT LLC

We’re teeing up for the dog days of summer with a new episode of 'False Market Value!' Resident 'FMV' golf expert and ‘Fairways to Fortune’ host Joe Canfield joins us at nine o’clock on the ninth green to analyze Subway’s return on investment for its fictional sponsorship of the titular golfer from 1996’s ‘Happy Gilmore.’ Would tour publicist Virginia try to leverage Happy’s growing popularity to attract new sponsors to the PGT in real life? How the h-e-double hockey sticks did Grandma accrue $270,000 in unpaid taxes, penalties and interest in 12 years? Should Subway sign a NIL deal with the real “Happy” Gilmore now? And where are all the “new, youthful sponsors” Doug raves about? We answer all these questions and more. We also introduce a couple of new categories that focus on audience value and answer our stupid golf questions. And a very special thank you to ADC Partners’ David Almy, host of '1-on-1: Sports Business Conversations' and our new Title Sponsor for “Logo Stew,” a category he renamed. We appreciate your support! Thanks as always to Lauren Jannicelli and KSD Studios for creating the look and sound of 'False Market Value.' You can listen to the latest episode here https://lnkd.in/g4X-yZdw or anywhere you listen to podcasts. You can also check out 'Fairways to Fortune' here: https://lnkd.in/gKE59ERJ #FalseMarketValue #rethinksponsorship

If you follow our podcast False Market Value, you’ve heard us talk about the importance of congruity. It’s not only a key ingredient to a successful sponsorship program, but relationships in general. It’s also difficult to find. So David J. Kruzer and I were caught off guard by how much 1992’s ‘Wayne’s World’—a goofy, juvenile movie at heart—and its subversive themes resonated with us as adults, musicians, entrepreneurs, “Xennials” and Midwesterners. Our goal is to approach these films like sponsorship industry time capsules, and ‘WW’ definitely fits the bill. A lot was happening in the world, in the music industry and in sponsorship in the early 1990s. But what we didn’t anticipate was that for us, ‘WW’ is a time capsule for so much more. Sometimes, something just clicks. Such is congruity. So without further ado, we officially announce the release of our double album on the value of independent media, the worst Super Bowl halftime show of all time, the problem with the recording industry, never selling out for success and what Wayne Campbell should have done to get paid to do what he loved. And get that ’64 Strat. Plus, a little False Market Valuation, an Easter egg or two for my fellow Chicagoans, and heads up, a few bleeped quotes from the film. You can listen to Vol. I here https://lnkd.in/grT7HH6v and Vol. II here https://lnkd.in/gFsXfbra or anywhere you listen to podcasts. As with any double LP, some stuff still ended up on the cutting room floor. Check out bonus content from this episode on our new YouTube channel here https://lnkd.in/gFGBpQ-f. Thanks to Lauren Jannicelli for designing our album artwork and to KSD Studios for making me sound punchy and warm. This episode is dedicated to the memory of Steve Albini, whose hand I once had the honor of shaking, for his contributions to the music industry we love so much. And also Cleveland sportscasting legend Les Levine. Both of whom have cameos. We’re not worthy. #FalseMarketValue #rethinksponsorship

One of the key tenets of our business philosophy is that we can advance our industry through collaboration in lieu of competition. No organization embodies that principle more than Heather Brown, Kenny Eliason, Alicia Mejia, Jennifer Battle and the rest of the team at StartUp Vegas.   It was such a pleasure and a privilege to workshop new startup concepts with the cohort from Techstars Startup Weekend Vegas. Their wide-ranging innovations demonstrate that necessity truly breeds invention.   I was honored to have the opportunity to mentor alongside Alex Martin, Jen Sloan, PhD MBA, Kasia Hein-Peters, MD, Sami Lei, Wendy Song Dowling, Rafael Henryk Kartaszynski, Vlad Suteu, Joey Jarosz and Leith Martin. Brilliant minds all.   And thanks to StartUp Vegas and Techstars Startup Weekend for exemplifying how helping others shape their visions will help shape yours in return.   “Many times a day, I realize how much my outer and inner life is built upon the labors of people, both living and dead, and how earnestly I must exert myself in order to give in return as much as I have received and am still receiving.” —Albert Einstein Godspeed, founders.

For us, March will always be synonymous with two things: Basketball, and the Conrad Suite at the Hilton Chicago, former site of the IEG Annual Conference. So it’s fitting that the latest episode of False Market Value takes a slow-motion look at the sponsorship program for the Two-on-Two for Brotherhood Basketball Tournament from 1992’s ‘White Men Can’t Jump,’ which was released 32 years ago tomorrow. Jonathan Kander, Head of Beyond the Bottle Strategy at Gatorade and Dan Kowitz, current Founder & CEO of JSB Partnership Consultants and former sponsorship lead for Ameritech and Mervyn’s California, break down how tournament organizers should have (in Jon’s words) “put a face to these monolithic brands” back in the early 90s, and how sponsors can—and should—activate around grassroots events like the T.T.B.B.T. in 2024 to maximize partnership ROI. Our key takeaway? Sponsorship isn’t just one, big organic globule from which one extracts what one needs; event organizers should work with brands to create authentic, meaningful engagement with their local communities. You can hear our conversation on Spotify here https://lnkd.in/gETSZdAt or anywhere you get your podcasts. Thanks as always to Lauren Jannicelli and David J. Kruzer from KSD Studios for creating the look and sound of False Market Value. Follow False Market Value on Spotify and QUANT LLC for updates about future episodes, including our upcoming deep-dive into Aurora, IL, media partnerships circa 1992. Game on! #rethinksponsorship #falsemarketvalue

We’re thrilled to announce that QUANT has been invited to be a mentor for Techstars Startup Weekend StartUp Vegas on April 19-21 at WeWork Town Square in Las Vegas! We can’t wait to talk about how corporate sponsorship creates opportunities for new revenue streams and can foster collaboration between our fellow startups. If you haven’t registered yet, you can do so here: https://lnkd.in/g6wtuTMp Hope to see you there! #VegasStrong #rethinksponsorship

If you follow our podcast, you’ve heard us say that one of our goals is to find new and interesting ways to talk about sponsorship that isn’t necessarily discussing pro sports Naming Rights agreements. Well, consider this article the exception that proves the rule. “Schoolboy humour” aside, here is our analysis of what we believe is really driving value for Toughsheet through its sponsorship of the Bolton Wanderers F.C.’s stadium. Spoiler alert: All you need is love. #rethinksponsorship

A professional hockey team sponsoring a professional golfer? We're all in. https://lnkd.in/gq6AMW_D #rethinksponsorship

In the latest episode of False Market Value, Joe Canfield breaks down FairwaysRM’s three pillars for building successful relationships. If you can spare two minutes, you should check out Joe's philosophy on FairwaysRM’s YouTube channel here https://lnkd.in/dgm69u_c or on Spotify here https://lnkd.in/dwFk7k7h. Words to live by. Joe also briefly references the last round he and Ross played at Angel Park Golf Club, a.k.a. “The Coldest Game Ever Played.” New episode coming in March! #rethinksponsorship #falsemarketvalue https://lnkd.in/dMdqJefC

Thanks for the shout-out, Joe Canfield! It was a true pleasure having you on our podcast. There’s no easy way to repost on LinkedIn and also attach a document, so please bear with us. However, speaking of “nerding out,” have we got a treat for you. One of the challenges we sponsorship valuation analysts must one day face is the future discovery or release of information that sheds new light on a past valuation. Like you said, Joe, who would have thought that Nike and Tiger Woods would end their partnership soon after we recorded? It seemed unthinkable mere months ago. Apparently, the same is true for fictional valuations. Attached is a (redacted for language) deleted scene from a December 1995 draft of the ‘Tin Cup’ script, which we discovered when confirming the name of Doreen’s establishment was “The Golden Tassel” and not “Golden Tassel” as printed on Tin Cup’s bag. (We consider Ron Shelton and John Norville to be the final authorities on the matter.) This scene clarifies how Tin Cup’s motley band of Salome sponsors was secured, who was approached but declined, and then what Doreen paid for the bag. Were Joe and Ross’ assumptions correct? You’ll have to listen to find out. No spoilers here! Okay, maybe one: Joe, elsewhere in the script, we have confirmation that it was Costner and not Tin Cup who botched the verbal sponsor mentions in the press conference. And, regarding the importance of congruity, take the writers' words to heart: "These [bizarre sponsors] are his people, after all, and they're behind him all the way." #rethinksponsorship #falsemarketvalue https://lnkd.in/gmyZ5v5S

It’s Super Bowl week in Las Vegas. What better time to talk about golf? When Founder / CEO of Fairways Relationship Management and University of Utah Director of Affinity Partnerships Joe Canfield and I first had the idea to discuss the classic 1996 film ‘Tin Cup’ on False Market Value, our plan was to talk about congruity—or as Roy McAvoy puts it, staying in touch with his inner “Waffle House guy”—and its effect on the success of corporate partnerships. Little did we know, our discussion would dogleg into how Roy McAvoy’s rise to fame foretold the modern era of professional golf ushered in by Tiger Woods that very same year; how McAvoy’s cadre of Salome, Texas-based endorsements mirrors how local businesses support amateur golfers’ professional ambitions today; and most importantly, how selflessness is the key ingredient to successful relationships on the golf course, in corporate sponsorship, in business and in all areas of life. We also didn’t know that Nike and Tiger, prominently featured in this episode, would soon part ways. You can listen to our conversation on Spotify here https://lnkd.in/gkPE6NrJ or anywhere you get your podcasts. Thanks as always to Lauren Jannicelli and David J. Kruzer from KSD Studios for creating the look and sound of False Market Value. Follow False Market Value on Spotify and QUANT LLC for more golf counterprogramming later this week. And make sure to check out Fairways RM at https://lnkd.in/garUWSsb, where you can find more information about Joe’s one-on-one coaching sessions, online and on-course training, tips & tricks and other resources for improving how you conduct business on the golf course. #rethinksponsorship #falsemarketvalue