Quantum Media

Is there a consensus on the status of men and masculinity in society? Not so much. Men and women (predictably) disagree. Read Pew Center's nuanced research on the gender AND the political party divide. #ManagementConsultant #marketingstrategy #marketing https://lnkd.in/eYBikg7Y

Gretchen Grant, a dear and valuable colleague who spent many years working with Quantum Media, is interviewed by Helen Jonsen on her podcast, This Kaleidoscope Career. Super informative to hear Gretchen talk about her work and how it has evolved and works to get ahead of change. #managementconsulting #strategy #consulting https://lnkd.in/evjn-yy6

Consumers to Brands: Please Email Me! 69% of consumers worldwide say email is their preferred communication channel with brands, followed by SMS/MMS at 53%, according to a June 2024 survey from Emarsys. --Brands, be cautious about sending too many emails, because 25% of consumers unsubscribe from brand email and texts at least once per week. --Offering free shipping or loyalty points makes US and UK consumers more likely to opt into brand emails or texts. More here: https://lnkd.in/edET5ZRj #media #strategy #consulting #mediastrategy #mediaconsulting #strategyconsulting #brands #consumeremails

Viewer Ad Recall for Streaming Services Beyond seeking subscribers, streamers are also wooing advertisers now that most have rolled out ad-supported tiers. How impactful are those ads?  MX8 Labs recently surveyed viewers of streamers about brand recall, attention and if ads have actually influenced them to make a purchase.  Results for Disney+ and Peacock had highest percent of viewers who could mention specific brands they’d seen Disney + and Discovery+ had the lowest percentage of viewers saying they couldn’t remember any ads due to non-attention Discovery+ and Disney+ scored highest for purchase influence More: https://lnkd.in/e6cv4Pa8 #media #strategy #consulting #streamingservices #adrecall

“Sports is the best and most valuable content to do what you want to do for traditional and disruptive media” Despite sports being “the oldest media business in the world,” we are in the midst of yet another boom in sports media. The number of new sports leagues in the U.S. has coincided with the additional media “shelf space” from streaming, with the social media outreach of sports figures, and with the legalization of gambling. John Skipper, the former ESPN head and sports business deep thinker, details why this is so. He spoke with Semafor Media's Ben Smith and Nayeema Raza in an extended interview. #mediaconsulting, #sportsmedia https://lnkd.in/eF4amigu

How Well Can AI Protect Brand Safety? A new report from digital watchdog Adalytics shows hundreds of brands’ ads appearing next to unsafe content on UGC sites despite using AI tools to prevent exactly that from happening.  More than a dozen advertisers are raising questions about whether the AI tech is working as it should  Some ads are appearing next to racial slurs and sexual references  The fear is that brand safety vendors are overpromising and under delivering  Sources are asking for more transparency about how the AI model works More here: https://lnkd.in/eG39S9Ci #media #strategy #consulting #brandsafety #AI #advertisers

Head swivel: News Re-Pivot to Video Aggregate data from 47 countries shows all the growth in platform news use coming from video or video-led networks. This is happening after an expensive investment in video delivery for many news organizations 7 or 8 years ago didn’t pay out. Growth in platform news use is coming from YouTube, TikTok and Instagram, with Facebook on the decline. The shift to video is most notable outside the US and Europe as the price to consumers for data falls   YouTube is used for news by almost 31% of Reuters’ global research sample weekly. These changes in audience consumption patterns by platform may make this video shift more permanent and significant than in the past. Read more from Reuters’ Digital News Report 2024 here: https://lnkd.in/euZs3PHy #media #strategy #consulting #news #videonews #socialplatforms #globalresearch

How Americans Get News from Social Media Americans encounter news content on TikTok, Facebook, Instagram, and X (formerly Twitter,) although they aren’t necessarily looking for it. X is the leading platform of the four that users cite “keeping up with the news” as a reason to visit.  Other news trends by platform: More people report seeing humor or opinion posts about current events than report seeing news articles. Those who regularly get news from FB or Instagram report receiving it primarily from family and friends. On TikTok. it's from influencers and on X, it’s news organizations or journalists. Most news consumers say they sometimes  see news content that seems inaccurate.  Generally, Republicans are most skeptical of news they find on FB and Dems say the same about X. Read more: https://lnkd.in/eCsZrxNH

Purpose Hive, a consultancy in brand purpose strategy, just launched by Quantum Media’s Touseef Mirza and colleague Samuel Monnie. To read about this new venture, check out Purpose Hive. https://lnkd.in/eAVSzQND #managementconsulting #brandconsulting #strategy

“The Revenue Roadmap,” co-authored by Quantum’s Ava Seave and IPI’s Ryan Powell, guides news organizations in product development has just been published. Read more and to get a copy of the primer: https://lnkd.in/em5amijQ... #managementconsulting, #earnedincome #journalismbusinessmodels