What makes a brand? There are so many important elements to get it right…
Strategic Marketing & Brand builder|Speaker|Tutor|Author- building the world’s largest travel distribution platform
What does it take to build a brand? Beyond its visual identity which only helps in recognition, a brand is truly a sum of its purpose, expressed by its promise, a culture built on values which leads to reputation and trust and most importantly- experienced with feelings and emotions! Sharing this simple document which explains the essence with Gaurav Bhatnagar Ankush Nijhawan Gerardo Del Río Aarish Khan Martin Jones Manish Dua and all the team members, as we continue to build the brand TBO.COM Thanks Kevin Russell for creating this document 🙏 #brandbuilding #experience #values