RAPP

"Welcome to the not-so-distant future of eCommerce, where an AI agent on your smartphone becomes your personal shopper." Global Chief Transformation Officer Ed Freed explores how brands can prepare for the way AI intermediaries will reshape the way we shop. Read more on Raconteur | B Corp™.

Dive in with VP Group Account Director Debbie Hanes as she explores "superconnected" client leadership and how creating meaningful partnerships and bridging expertise through collaboration and tech delivers on measurable value for brands.

RAPP Dallas is on the lookout for an Art Director who is a strong conceptual thinker with highly developed design skills, ready to push boundaries and collaborate with creative partners. Sound like a fit? Let us know! https://bit.ly/420MYYd

Senior Director of Analytics Enablement Andrew Parker dissects RAPP's approach to the media taxonomies that make digital marketing that thrives on precision possible, evolving what's fragmented to create unified, scalable solutions for MarTech ecosystems. Learn more below!

It's safe to say, we were all winners at Adobe Summit 2025. We're still wrapping up an action-packed week in Vegas, but here are some of our favorite moments as we mingled with clients, fortified our relationships across Omnicom, and of course, shared our expertise on how to transform marketing tools into marketing gold. Stay tuned for more highlights from our theater session with Credera!

"For the girls questioning their next move—reach out to someone who inspires you. A little conversation can go a long way." With Women's History Month in full swing, VP of Global Communications Jenna Wengler shares some words of wisdom for young women pursuing a career in advertising with AdForum.

RAPP New York is hiring a Senior Art Director who leads with passion for social media and unique aesthetics that resonate with online audiences, as well as extensive expertise in designing visual compelling, high-performing websites—pharma and wellness experience is a plus! Sound like this role was designed for you or someone you know? Let us know: https://bit.ly/4kyX62O

We're pumped to feature Zim Zuriel as our Individual of the Week! Zim is a Senior PR Manager with our RAPP MENA team and has been with us for 3 years. When he's not working, he enjoys morning walks (by the ocean or somewhere green!) while listening to music—the perfect way to relax. Since we're always raising the bar at RAPP, his favorite project is probably yet to come! However, he also enjoyed the G-Class launch last year. Everything came together under a tight deadline and the team nailed it. In five years, Zim sees the marketing industry becoming more automated, more data-driven and more crowded. "AI may handle the mechanics, but real impact will come from those who know how to make people stop, feel, and connect. There are so many smart and creative minds in the industry right now and coming in—some of whom I’m lucky to work with." He stands up for individuality by making sure the loudest voice in the room isn't the only one heard. "I believe the best work comes from people feeling valued and free to bring their perspective, so I also try to make space for that." Thanks for everything you do to make RAPP great, Zim!

We can’t wait to see you next week at #AdobeSummit2025! Be sure to stop by Omnicom booth #561 and chat with one of our experts to explore our trailblazing innovations to help transform your content supply chain and create unified customer experiences. As an Adobe Summit Diamond Sponsor, we’ll showcase Adobe’s cutting-edge technologies via demos, speaking sessions, and events throughout the show. Be sure to add these sessions to your in-show agenda: - How Omnicom Drives Marketing ROI for Clients and Internally [S804]
 - Unlocking Modern Marketing’s Full Potential with Integrated Operations and AI [S744]
 - Paving New Ways to Seamless Content Creation at Newell Brands [S743] - 3 Steps to Transform Your Tools into Precision Powerhouses [CP1] Don’t miss your chance to explore the power of Omnicom + Adobe. See you next week March 18 -20 at The Venetian! 👋 https://lnkd.in/evs9byyJ

As a proud part of Omnicom Precision Marketing Group, RAPP is thrilled to announce that OPMG was named a leader in Marketing Creative and Content Services in Forrester Wave's Q1 2025 report.    Receiving the highest possible scores across creative and content production, creative commerce, performance creative, and more, Forrester remarked that, "Enterprise brands with the need to scale data-driven creativity should consider OPMG."    We couldn't have done it without our incredible talent and that of our partner agencies—well done, team!    To learn more about OPMG's strong performance, visit: https://lnkd.in/esgg7wW4 https://lnkd.in/eBZVkKTV