Ratio

Ratio

Financial Services

San Mateo, California 954 followers

BNPL for B2B and SaaS. Win More and Get Up to 100% of the TCV UpFront. Learn how Companies are increasing ARR by 60%+

About us

Ratio is a new kind of FinTech which combines financing, payments, predictive pricing and a frictionless quote to cash process into one platform for SaaS and technology companies. We are reinventing the way that recurring revenue businesses, starting with SaaS companies, accelerate sales and leverage capital to fuel growth. Ratio is democratizing how customers buy technology and how technology companies fund themselves by removing barriers to purchase and creating access to a new source of growth capital. Simultaneously, we are creating a new multi-trillion dollar fixed income asset class for investors. We currently offer two products to serve this market: a) Ratio Boost - A fully integrated buy-now-pay-later (BNPL) payment and checkout product for SaaS and recurring revenue companies. Your customers are offered ultimate payment flexibility and a frictionless buying experience, while you still get paid upfront for each customer contract without discount or dilution. b) Ratio Trade - A non-dilutive upfront capital solution for high growth SaaS and recurring revenue companies backed by their portfolio of contracts. No need for companies to discount or dilute for growth or working capital. No restrictive covenants and access to capital in days not months.

Industry
Financial Services
Company size
11-50 employees
Headquarters
San Mateo, California
Type
Privately Held
Founded
2021
Specialties
Financial services, SaaS, AI, Revenue-based Financing, Buy Now Pay Later, RBF, BNPL, Pricing, Underwriting, Non-dilutive, Capital, Funding, Venture Capital, Private Equity, and Fixed Income

Locations

Employees at Ratio

Updates

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    954 followers

    📈🚀 Boost Your SaaS Sales with Buy Now, Pay Later (BNPL) Solutions 📈 As a SaaS company, adopting a Buy Now, Pay Later (BNPL) model can significantly enhance your sales strategy and customer experience. Here’s why BNPL can be a game-changer for your business: Reduce Discounting: BNPL allows you to maintain your pricing integrity while still providing an attractive, flexible payment option. Decrease Lost Sales: By providing customers with the option to pay later, you remove a common barrier to purchase—upfront cost. This flexibility can reduce cart abandonment rates and recover sales that might otherwise be lost. Increase Sales Velocity and Conversion Rates: Offering BNPL can accelerate the purchasing decision, as customers are more likely to convert when they don't have to pay the full amount upfront. This leads to quicker sales cycles and higher conversion rates. Enhanced Customer Satisfaction: BNPL provides a seamless and flexible payment experience, enhancing customer satisfaction and loyalty. Happy customers are more likely to return and recommend your services to others. Why Choose Ratio for Your BNPL Needs? Seamless Integration: Easily integrate BNPL options into your existing payment systems. Immediate Capital: Get the necessary funds upfront while your customers pay over time. Flexible Terms: Offer your customers a variety of payment plans that suit their financial needs. Adopting BNPL is not just a payment solution; it's a strategic move to drive growth, enhance customer satisfaction, and stay competitive in the SaaS market. Check out a real success story with Ratio below. For more insights and to see how Ratio can help your business implement BNPL, visit our website or contact us today. #SaaS #BuyNowPayLater #SalesStrategy #CustomerExperience #BusinessGrowth #Ratio

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    954 followers

    🌟 Success Story: DearDoc and Ratio 🌟 DearDoc, an innovative startup, partnered with Ratio and saw incredible improvements. With our support, they shifted from yearly to monthly subscriptions, received the necessary upfront capital, and streamlined their operations. The impact? A 30% increase in closing rates and a 10% boost in deals closed over the phone. Ratio is the quickest, sharpest, and easiest way to close deals. Curious how we can help your business? Let’s connect! #ClientSuccess #TechForGrowth #BusinessSolutions #Ratio

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    954 followers

    What is True Sale Based Financing and how can we use it? True Sale Based Financing (TBF) is a transaction where cash-generating assets (accounts receivable, annual contracts, multi-year contracts, etc.) are fully transferred from a seller to a buyer for a purchase consideration. How True Sale Based Financing Works: TBF is an innovative way to raise growth capital without any dilution or debt. It has five key characteristics that makes it an attractive option in the CFO’s tool box. 1. Improve balance sheet and boost cash flows through a direct transfer of illiquid assets on the balance sheet to a buyer in exchange for liquid cash. An asset in this context could mean intellectual property, accounts receivables, annual contracts, or multi-year contracts. The fast-forwarded cash flows from the future are recognized in the same quarter as when the TBF transaction is consummated. 2. No dilution through issuance of new shares, resulting in no changes to existing shareholders’ ownership. 3. No new liabilities on the balance sheet unlike traditional loans (or) conventional revenue based financing. 4. Enjoy relatively lower costs of capital from alternative financing vendors offering TBF who may perceive the assets they are buying to be more risk-mitigated. Full transfer of asset’s future cash flows protects the buyer from future claims from seller’s creditors (or) bankruptcy proceedings. 5. Flexibility and choice of payment terms no need for the seller to repay until the customers pay according to their contract terms. This means that the seller has a lot of latitude to cherry-pick the contracts they want to sell —and even the specific future receipts within— based on the quantum and timing of cash flows, and the cash needs of the business over time. #TrueSaleBasedFinancing #TBF #CashFlowBoost #BalanceSheetOptimization #InnovativeFinancing #NoEquityDilution #DebtFreeGrowth

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  • View organization page for Ratio, graphic

    954 followers

    Reducing churn isn't just about retention; it's about enhancing your service's value.  1: Buy Now Pay Later 2: Personalized Customer experience  3: Proactive renewal reminders  4: Offer incentives for Saas renewals  5: Develop Effective Consumer Metrics 

  • View organization page for Ratio, graphic

    954 followers

    Why Ratio is the Best Choice for B2B Financing When comparing financing options for B2B businesses, Ratio stands out from the competition. Here's how Ratio compares to Pipe and Capchase: Pipe: Model: Provides loans based on customer contracts. Limitation: Requires detailed customer contracts for financing decisions. Capchase: Model: Similar to Pipe, offers Revenue-Based Financing (RBF) based on contracts. Limitation: Slower processing times and stringent contract requirements. Ratio: Model: Uses factoring to purchase contracts at a discount, providing upfront payment. Speed: Utilizes advanced technology for faster decision-making. Flexibility: Aims to own up to 70% of receivables, meaning Ratio can purchase up to 70% of a company's outstanding invoices, giving immediate cash flow. Comprehensive Offering: Combines the benefits of factoring and RBF, giving businesses the best of both worlds. Why Ratio Wins: Speed and Efficiency: Ratio's technology streamlines the process, making it faster than traditional methods. Comprehensive Offering: Combines the benefits of factoring and RBF, giving businesses the best of both worlds. Upfront Payment: Ensures businesses receive payment quickly, improving cash flow and financial stability. Choose Ratio for a more efficient, flexible, and faster financing solution that meets all your B2B needs. #BusinessFinance #Factoring #RevenueBasedFinance #B2B #Growth #Innovation Photo by Fadkhera Official on Unsplash

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    954 followers

    How to Calculate the Accounting Rate of Return (ARR) The Accounting Rate of Return (ARR) measures the average annual profit expected from an investment compared to its average capital cost. Below is a step-by-step guide to calculating ARR. Insightful Tip: ARR is a straightforward tool for initial investment appraisal, but it doesn't consider the time value of money. For a more comprehensive analysis, consider using metrics like Net Present Value (NPV) or Internal Rate of Return (IRR) which factor in the time value of future cash flows. Source: Corporate Finance Institute #Finance #Investment #ARR #Accounting #BusinessGrowth

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    954 followers

    What is ARR Financing? ARR financing refers to funding based on a company's Annual Recurring Revenue. This is especially relevant for startups and growing businesses in the software-as-a-service (SaaS) or subscription-based models. Why is ARR important? Key Performance Indicator: ARR serves as a vital metric for assessing a company's financial health and growth potential. Attracts Financiers: A consistent and growing ARR signals a stable and expanding customer base, making the business more attractive to lenders and investors. In essence, lenders or investors look at a company’s ARR to gauge its financial stability and future prospects. If the ARR is strong and shows growth, it indicates a reliable stream of revenue, which reduces the risk for financiers and increases the likelihood of securing funding. How can companies in the SaaS industry leverage their ARR to not only secure financing but also drive strategic growth and innovation? #SaaS #Startup #Entrepreneurship #CustomerAcquisition #BuyNowPayLater #BusinessGrowth

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Funding

Ratio 3 total rounds

Last Round

Series unknown

US$ 11.0M

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