Razorfish

Spotify's new playlist art feature, the rise of livestream shopping, and more.

Come join us for our Future of Media and Entertainment #BISummit hosted by Roku in New York on Wednesday, October 30th! https://lnkd.in/gZ7Enp_T We'll be exploring "Engaging Gen Z & Gen Alpha: Strategies for the Next Generation" with HARMAN International's Chris Epple and Razorfish's Dani Mariano! Secure your spot now for this incredible discussion! #Marketing #MarketingInnovation #Innovation #Media #Entertainment #FutureofMedia #FutureofEntertainment #FutureofMarketing #EntertainmentMarketing #Roku #NewYork #NYCommunity

How brands can tap into World Series excitement, banning celebrity-jet tracking, and more.

We're thrilled to announce the Razorfish Beta Lab, where we're using advanced generative AI to tackle real-world brand challenges in content creation & experience building. Discover how our AI-driven solutions can transform your brand engagement and open up new expressions of creativity.    Read more about the Razorfish Beta Lab here: https://lnkd.in/gBBsZdeB   #RazorfishBetaLab #AIInnovation #DigitalMarketing

Join Razorfish’s Group Vice Presidents of Strategy, Malavika Rao and Aliya Ghows, for our webinar on a topic that will affect 51% of the population but is often overlooked by brands: Menopause. With $200 billion in untapped potential, understanding the needs and preferences of menopausal women and the importance of inclusive marketing can help transform your brand's bottom line. Don't miss this opportunity to learn essential insights to help your brand engage this important demographic.  Date/Time: October 24th at 12:00 p.m. EST Register now! https://lnkd.in/g_q5EQ4g

Social commerce is transforming the way we shop, and it’s projected to hit a staggering $1.2 trillion by 2025.   Brands now have the opportunity to reach younger, engaged audiences right where they spend the most time. But how can you navigate this evolving landscape and leverage it to boost sales?   In our latest blog, Razorfish SVP Social & Content Strategy, Social Commerce Lead, Stevie Morris, breaks down the trends, stats, and strategies you need to stay ahead and create seamless, shoppable experiences on platforms like Instagram, TikTok, and more. Discover how to captivate your audience and streamline their path to purchase. https://lnkd.in/gy5jwDQs   #SocialCommerce #Ecommerce #DigitalMarketing

🌍 Today is #WorldMenopauseDay! Menopause is not just a health conversation—it’s an opportunity for businesses to better serve and connect with their consumers. Menopause will affect 51% of the U.S. population, yet it remains largely overlooked by brands.  By addressing the specific needs of women experiencing menopause, brands can build loyalty, create more inclusive marketing strategies, and tap into a rapidly growing market. With approximately $200 billion on the table, the question becomes: Are you prepared to market to this audience effectively? Join Razorfish Group Vice Presidents of Strategy Malavika Rao and Aliya Ghows for a live webinar where we’ll dive into the opportunities and challenges of marketing to this underserved group, share best practices and discuss how businesses can embrace a more inclusive future. When: October 24th at 12:00 p.m. EST  RSVP: https://lnkd.in/gExdMNnF

Razorfish is a proud sponsor of the Oxford Generative AI Summit in Oxford, UK this week. In our session "Making the Artificial Practical: Real-World Applications of GenAI Today” we discussed practical applications of Generative AI and how they can be leveraged to deliver powerful business outcomes. Key takeaways from the panel included:  💡Generative AI should be thought of as a tool, not a strategy. Everyone has access to Generative AI so it lacks differentiation, you have to have something proprietary to add to it to unlock the value. 💡Business leaders should start their GenAI journey from a growth versus efficiency perspective. Think about what you want the future to be for your customers and people and you will find the efficiencies after. 💡When applying GenAI to your business, start from customer needs and pain points in the journey and put that into practice via piloting GenAI solutions then rapidly iterate based on results. 💡Don’t retrofit GenAI into the old ways of doing things, use it to invent the applications of tomorrow. #OxGenAISummit #GenerativeAI Cristina Lawrence Josh Campo Caroline Yap Ilaria Di Donfrancesco

What brands can learn from a recent #boba tea controversy, #Google's new shopping experience, and more.

Missed Groceryshop 2024?   Chief Commerce Strategy Officer Jason Goldberg and our Publicis Commerce team has returned from Las Vegas and will be hosting an exclusive webinar to discuss key insights and themes.    RSVP for our Groceryshop briefing webinar on October 17th. Link: https://lnkd.in/gwqJSpJ9