We recently partnered with Ricky Spero and Redbud Labs to create a fun 60 second pitch video that highlights their incredibly cool product. BioTools Innovator is running a contest for best video among their 2024 cohort and we’d appreciate your vote by liking the video on YouTube - LinkedIn likes don’t count. https://lnkd.in/eb_gS6QE
Time to vote. No, not for that. For Redbud! We recently put together a 60s "company trailer." These things are always simultaneously maddening and productive. Thought I'd pull back the curtain. What did we focus on? * Picking the right partner. We worked with Jason Van Sant. Low drama, high urgency, and totally committed to the craft. * Dialing in the message. They say show, don't tell. My belief is the best way to show what we value is to share what we've built. (Hey, I'm a product guy.) But a company trailer can't be just about the product. It took a few revisions of the script to find a balance we felt good about. * Differentiating. These videos follow a formula. It's really hard to stand out. In an effort to hold attention, we deliberately broke some of the conventions—the self-seriousness, the confessional-style interview, the ambient/techno music. * Trusting everyone else's gut. I have no experience being on camera, and I hate seeing myself in video. Late in the process, I had a crisis of confidence. We circulated the video among some friendlies to ask about the tone. They said go for it, so we did. Did we make the right move? You tell me. BioTools Innovator is running a contest for best video among their 2024 cohort. Ready or not, it's showtime. Take a watch. Let me know how we did. While you're at it, vote for us by hitting that like button—on YouTube. Apparently LinkedIn likes don't count. 🤷♂️ I'm Ricky Spero, and I approve this message.