ESP matching now live on ReachInbox Give it a try and let us know what you think!
Founder & CEO - Reachinbox.ai | Zapmail.ai | Outbox Labs | Building AI-Driven Cold Email & Lead Generation Solutions | Investing in Visionary Entrepreneurs
Outlook’s Tough on Deliverability Right Now – Here’s What to Do Smartlead’s latest report has put a spotlight on Outlook’s recent deliverability issues, especially for personal accounts. If your campaigns are struggling to reach Outlook inboxes, you’re not alone. Here’s the Solution: At ReachInbox, Our latest feature allows you to control your ESP targeting, so if Outlook isn’t delivering (literally), you can pause outreach to leads using it. Now, when an ESP starts to underperform, you can temporarily exclude it without disrupting your entire campaign. Simple toggle, better performance. Why It Matters: Deliverability is everything in cold emailing—if emails don’t reach the inbox, they don’t get read. With ReachInbox’s ESP filtering, you can prioritize where your emails go based on real-time performance, maximizing your chances to reach the inbox. Proven Results Our internal tests back up Smartlead’s findings, confirming that selective ESP matching keeps campaigns flexible and high-performing. A huge thanks to Vaibhav Namburi and the Smartlead team for sharing these insights—and a big shoutout to our dev team for pulling this feature out so quickly. Do check this out on ReachInbox and share your feedback in the comments below.