REAL Insight

Equip your team with a framework to create packaging that wins while empowering them with shopper empathy. Schedule a Win At-Shelf Bootcamp with Luke, our Nerd-in-Chief. Succeeding at-shelf is daunting. Give your team a running start. #firstmomentoftruth #shopperempathy #teamdevelopment

Breaking News: Bowling is still super fun...especially with this team and in-costume. We had Moira Rose, a gnome, King Julien, an alligator, Andrew WK (deep cut), and a pretzel-eating Bavarian make an appearance. Happy Halloween everyone!

Shopper behavior not aligning with the data? Need to bridge that say/do gap? In-context learning is the solution to understanding shopper mindset at-shelf. Our REAL Optimization gives you a clear picture of how your designs perform at shelf and helps you understand which elements best resonate with shoppers. Join us in-store to get actionable insights to move forward with an optimized product that will be SEEN, UNDERSTOOD, and WANTED. #consumerinsights #shopperinsights #categoryinsights #cpg #fmcg

Equip your team with a framework to create packaging that wins while empowering them with shopper empathy. Book a Win At-Shelf Bootcamp with Luke, our Nerd-in-Chief. Succeeding at-shelf is daunting. Give your team a running start. #firstmomentoftruth #shopperempathy #teamdevelopment

Robust insight of your shoppers comes from understanding the full context. The full context means integrating behaviors, feelings, assumptions, and expectations in THEIR environment. Unleash our Win At-Shelf Framework™ in-context and be amazed at how deeply you understand your shopper and what to do next. #shopperinsights #incontextresearch

Have you met 'The Founder'? 'The Founder', Jim Cahill, had as eclectic a career path as one could possibly imagine prior to starting a research agency in 1989 that eventually became REAL Insight. Stints in the military, seminary, Leo Burnett, collections, print sales, operations management, education, business manager for a bishop, and product marketing at Green Giant all provided a background that established one primary fact: he was really, really good at talking with people. What made him so good was that he genuinely and compulsively cared about the person he was talking with, which generated rapid rapport and respondents who wanted to share. They felt appreciated and respected. These qualities proved be absolutely perfect for conducting in-store intercepts and our equity as in-store experts grew from there. Unsurprisingly, you can still find 'The Founder' talking with people. Since retiring in 2009, Jim and 'The Foundress' Norma, moved to a low income neighborhood of St. Paul as missionaries serving the needs of their neighbors. He now goes door-to-door making friends and being helpful and has never been happier. A strong company needs a solid foundation, we are grateful and inspired by our roots!

In an era of artificial intelligence, we focus on the humans behind the data. We know true consumer-centricity goes beyond data points. Our Win At-Shelf Framework™ creates connection to consumers by: ➡️ Fostering authentic connections with consumers in-context ➡️ Revealing the truths driving decision-making ➡️ Bridging the gap between thoughts and actions Rooted in empathy, we unlock the nuances behind the data, delivering actionable, predictive insights. Join us to connect with consumers on a human level, in context. #Fmcg #Cpg #Mrx #ConsumerInsights #Branding #HumanBehavior

Package redesigns can make or break your brand's shelf performance. They also carry significant risk. How do you know if you need a redesign? Learn more about our Redesign: Phase Zero solution in the newsletter!

How do consumers' sustainability values impact their beauty purchases? In today's digital age, consumers - especially Gen Z- shape their perceptions of beauty brands long before they reach the store shelves. This is called the Zero Moment of Truth. Social media has become the primary digital channel where sustainability concerns meet purchasing decisions. However, there's a catch: While Gen Z strongly values sustainability, their current income often doesn't align with their desired value-based purchases. This creates a unique challenge for beauty brands. To truly understand your consumers, understand your online presence, especially regarding sustainability. How are you bridging the gap between Gen Z's environmental aspirations and their financial realities? Brands that align their sustainability messaging with consumer beliefs will gain a significant edge. Beauty industry leaders: Are you listening to the eco-conscious conversations? Are you finding innovative ways to make sustainable products more accessible? Your ability to balance eco-friendliness with affordability could be the key to capturing the hearts and wallets of the next generation. REAL Insight has solutions that enable you to truly hear your consumer and win with shoppers before and when they arrive at-shelf. #ZeroMomentofTruth #BeautyIndustry #Sustainability #MRX

Ever wonder why you reach for that specific brand of coffee or cleaning product? It's not just habit—it's emotion in action. Dive into the fascinating world where science meets consumer behavior, and discover how our feelings fuel every decision we make. Learn how tapping into these emotional motivators can transform your marketing strategy and create deeper connections with your audience - and where REAL Insight can help! #ConsumerInsights #EmotionalMarketing #NeuroMarketing #ConsumerBehavior #BehavioralScience