Real Authentication

Dior is facing the heat due to allegations of labor exploitation. A recent Italian Police raid uncovered that Dior uses suppliers who were exploiting workers to produce its expensive luxury bags. A full investigation is now underway by the Milan prosecutors, who are investigating the “supply chains of more than a dozen big-name – but largely unnamed – fashion brands. A Milan court has appointed a commissioner to oversee the operations of Dior Manufactures SRL, an LVMH-owned maker of Dior-branded handbags, after an investigation into four of its suppliers in and around Milan “uncovered illegal working conditions for staff,” (Reuters and The Fashion Law). Get the full update on on our blog at: https://lnkd.in/gJJB9BR6 Disclaimer: Real Authentication is a 3rd party authentication service and is in no way affiliated with the brands it services.

Leaving Monogram two months ago allowed me to explore the luxury resale world from a fresh perspective. With more time on my hands, I dove into TikTok and quickly discovered a fascinating trend: secondhand luxury dealers using the platform for live selling sessions. This phenomenon is reshaping the luxury resale market, making it more dynamic and accessible. During my deep dive into the app, I was struck by the sheer volume of transactions: TikTok generated an impressive $16.1 billion in revenue in 2023, showcasing its rapid growth and immense potential as a marketplace. The global secondhand luxury goods market was valued at $34.2 billion in 2023 and is projected to reach $72.3 billion by 2032, growing at a CAGR of 8.9%. TikTok's role in this market is becoming increasingly significant. With 1.5 billion monthly active users expected to grow to 1.8 billion by the end of 2024, TikTok's user base offers a vast audience for luxury resellers. Scrolling through TikTok, I noticed how secondhand luxury dealers are leveraging live selling sessions to engage with potential buyers in real-time. These sessions aren't just about showcasing products; they're about storytelling, building connections, and creating a sense of urgency and exclusivity. This approach resonates particularly well with Millennials and Gen Z, who value both sustainability and affordability. One of the biggest challenges in the luxury resale market is ensuring the authenticity of items. TikTok addresses this by partnering with firms like Real Authentication and Entrupy, which use advanced technologies to verify the authenticity of luxury goods. Entrupy's technology provides a transparent and immutable record of an item's history, greatly reducing the risk of counterfeit products and enhancing consumer confidence. Additionally, TikTok leverages AI and AR to enhance the shopping experience. AI helps personalize search and recommendation processes, while AR allows users to virtually try on items, ensuring they make informed purchasing decisions. The demand for secondhand luxury goods is driven by younger consumers who are more environmentally conscious and seek value for money. Millennials and Gen Z are major drivers of this market, which aligns perfectly with TikTok's demographic. These consumers appreciate the platform's engaging format, which combines entertainment with shopping, creating a seamless and enjoyable experience. TikTok’s entry into the secondhand luxury market is not just a trend; it's a game-changer. By leveraging its vast user base and advanced technologies, TikTok is making luxury items more accessible and trustworthy. For professionals in the luxury industry, understanding these digital innovations and consumer shifts is crucial for staying ahead in this evolving landscape. The future of luxury is here, and it's digital, sustainable, and more exciting than ever!

Hear directly from one of Real Authentication's clients about her experience and why she values our virtual luxury goods authentication services. Real authentication's mission is to provide individuals, dealers, and global brands with unparalleled confidence and peace of mind by leveraging our deep expertise and years of experience to deliver the most trusted and accurate luxury goods authentication service available. Real Authentication is the global authority for authentication and certification of handbags, watches, eyewear, clothing, jewelry, shoes, scarves, hats, and home goods. Get started today at realauthentication.com. #luxurygoods #authentication #clientreview Disclaimer: Real Authentication is a 3rd party authentication service and is in no way affiliated with the brands it services.

Did you know Real Authentication is the trusted authentication partner for Mercari? Mercari offers a program called Mercari Authenticate™, which allows their customers to help ensure the authenticity of certain luxury items. When you see the diamond 💎 on a Mercari listing, know it’s been evaluated by Real Authentication. Learn more at: https://lnkd.in/g-5jCia3 #mercari #realauthentication #authenticationservices #resellercommunity #authentication Disclaimer: Real Authentication is a 3rd party authentication service and is in no way affiliated with the brands it services.

Luxury shopping can be risky. Is yours real? 🔎 Find out at realauthentication.com.📱Upload images of your new and used luxury designer goods, and receive a determination within 12 – 24 hours. Real Authentication is the global authority for authentication and certification of handbags, watches, eyewear, clothing, jewelry, shoes, scarves, hats, and home goods. We provide confidence and peace of mind by leveraging our deep expertise and years of experience to deliver the most trusted and accurate luxury goods authentication service available. #luxuryshopping #realauthentication #authentication #realorfake Disclaimer: Real Authentication is a 3rd party authentication service and is in no way affiliated with the brands it services.

Have you heard about The Americas Trade and Investment Act? It's a big deal, especially for the resale industry. We're talking billions in loans and grants that could benefit companies, just like some of our clients’ businesses, who are championing circularity. It's said to be a bid to boost America's local textile industry and enhance competitiveness against China. According to Glossy.co, here’s what it could do if passed: - lower taxes for businesses involved in recycling, reusing, or reselling apparel by 15%; - possibly provide billions of dollars in financial assistance via loans/grants to companies to enhance technologies that promote circularity; - and the tax breaks could be a real game-changer for resellers. Imagine skipping the sales tax on used items. It's a double win — you save money, and so do your customers, especially since that tax was already handled during the first sale. Learn more on our blog at: https://lnkd.in/gdakrZm4 Real Authentication is following this closely to stay informed and understand how this could impact second hand buyers and sellers in the future. Stay tuned for further updates to the act! #realauthentication #resellercommunity #circularity Sources: - Glossy.co - Leprix.com - Voguebusiness.com Disclaimer: Real Authentication is a 3rd party authentication service and is in no way affiliated with the brands it services.

Have you heard about The Americas Trade and Investment Act? It's a big deal, especially for the resale industry. We're talking billions in loans and grants that could benefit companies, just like some of our clients’ businesses, who are championing circularity. It's said to be a bid to boost America's local textile industry and enhance competitiveness against China. According to Glossy.co, here’s what it could do if passed: - lower taxes for businesses involved in recycling, reusing, or reselling apparel by 15%; - possibly provide billions of dollars in financial assistance via loans/grants to companies to enhance technologies that promote circularity; - and the tax breaks could be a real game-changer for resellers. Imagine skipping the sales tax on used items. It's a double win — you save money, and so do your customers, especially since that tax was already handled during the first sale. Learn more on our blog at: https://lnkd.in/g4bfgqQY Real Authentication is following this closely to stay informed and understand how this could impact second hand buyers and sellers in the future. Stay tuned for further updates to the act! #realauthentication #resellercommunity #circularity Sources: - Glossy.co - Leprix.com - Voguebusiness.com Disclaimer: Real Authentication is a 3rd party authentication service and is in no way affiliated with the brands it services.

Real or Fake: the Louis Vuitton Riveting ❓🔎 Can you tell if this is authentic or a counterfe!t? Drop a comment below! 👇 + click to learn how to spot the differences between a real and fake Louis Vuitton Riveting bag in our recent blog post: https://lnkd.in/gVHpzcTx #louisvuitton #louisvuittonbag #realorfake #realauthentication #authenticationservices #authenticlouisvuitton

Throwback to this LePrix article, which features Real Authentication and discusses the clothing authentication process, what to source, tips for spotting a counterfe!t, and more! Read the article here: https://lnkd.in/gSmycphX #realauthentication #authenticationservices #luxuryclothing #authenticated #authentication Disclaimer: Real Authentication is a 3rd party authentication service and is in no way affiliated with the brands it services.