Reed Semiconductor Corp.

Reliable, Efficient, Eco-friendly, and Dense power solutions are more crucial than ever for AI. This is REED's vision and commitment! We’ve reached the milestone of delivering over 100 million power chips to leading industry names, with zero returns. A huge THANK YOU to our team and partners!

As someone who’s always on the lookout for innovative solutions to the most pressing power management challenges, I wanted to share a recent update that flew under the radar. Reed Semiconductor Corp., a power management startup that’s been making waves in the data center market, has just given its website a makeover. But even more exciting, this refresh showcases their commitment to providing power management IC solutions to the data center industry. And what a timely update it is! With the rapid rise of AI, there's been a lot of buzz about the insatiable power demand it's creating. Some reports are even suggesting that data centers might need to be powered by small nuclear reactors (SNRs) to meet the demand. Mind-blowing, but plausible! According to McKinsey, by 2030, generative AI is expected to require around 2.4 million leading-edge wafers. That's a staggering number of logic chips and memory controllers needed in servers and data centers around the world. Let’s also not forget advanced cabling and interconnect devices. So, what's Reed Semiconductor's role in this complex puzzle? Their CEO and founder, Wenkai Wu sees their responsibility as designing PMICs that meet the specific power management needs of network architectures, increasing efficiency, reliability, and ease of integration. My review of their website shows an expanded list of applications, including server power delivery, network switch power delivery, PCIe card, and accelerator card solutions – all of which are crucial in the data center environment. It's clear that Reed is tackling the power problem holistically. Moreover, Reed is currently hiring sales leaders on the US West Coast, Seattle, and Taiwan, which are all strong indicators that they see potential to penetrate these data-center-driven markets. With a proven track record of shipping 100 million devices since their founding, it's no wonder they're gaining traction. Join me in congratulating Wenkai and the global Reed Semi team, not only for their website evolution but also for the exciting opportunities ahead! And an “author’s note” to engineers who are interested in designing PMICs for advanced data center applications… watch Reed closely because they may need your talent soon 😉 #semiconductorindustry #powermanagement #datacenters

Here’s why @Reed Semiconductor made my Top 10 Power Semi Startups to Bet On list… They say good things come in small packages and this small but mighty power semiconductor company is making an impact on the world’s growing power consumption problem. Imagine a startup based in a tiny state, developing some of the most power-efficient PMICs in the smallest area and you’ve pictured Reed Semiconductor Corp.. Founded by Dr. Wenkai Wu in 2019, Reed is a company deeply rooted in the power management industry. Over multiple decades, Wenkai has deep insights into the power needs of server CPUs and data centers. After getting his first PhD, he began his journey at International Rectifier as an application engineer for power management solutions targeting server CPUs. He was the lead architect on a server CPU power solution in 2006 that helped IR establish itself in that space. After earning his second PhD he joined Texas Instruments, working his way up from systems and applications to become a business leader. Wenkai oversaw the development of new product lines for multiphase controllers, power-stage and DDR power products that were aimed at server, datacenter and communications applications, giving him a unique perspective on those customers’ needs. Dr Wu recognized that the increase of data consumption from mobile phone use, cloud computing and the rapid rise of AI were all contributing to data centers using more and more energy, a trend he viewed as unsustainable. Knowing that the future would have even more data centers in more places running high compute applications, the idea for Reed Semiconductor was born. Wenkai got some of his past colleagues together and went to work developing technology to shorten power delivery paths, shrink module sizes, and reduce power consumption. They first gained traction in automotive, shipping millions of products with zero returns. Their big breakthrough for datacenters came in 2023 when they introduced the industry’s first multiphase controller. Reed figured out how to leverage digital control to consolidate multiple phases onto a single chip, streamlining power delivery and reducing complexity. This made the device suitable for customers running anything from Intel, to AMD, Nvidia, ARM, or PMBus and provided a unified solution that opened up a huge market for Reed. Wenkai exemplifies the truth that you can be small and still dream big and I expect Reed to have more success as data centers scale. This bodes well for the Rhode Island-based company… if they can scale their team to keep up with demand. Startups can be difficult to staff, especially against larger companies with name recognition and talent acquisition budgets. My advice to Reed is ABC - Always Be Collecting recruits! Start talent pipelining early and consider internship opportunities in partnership with the regions amazing colleges. That way, you’re ready when opportunity comes knocking. #semiconductorindustry #powermanagement #datacenter

There’s a semiconductor company based in the smallest state, designing power management solutions with some of the smallest form factors that is making a BIG impact on the power management challenge that data centers currently face. That company is Reed Semiconductor Corp. and I got to interact with some of their inspiring team at the 2024 APEC Conference. Reed first came onto my radar while learning about the impact data centers were having on the world’s power consumption, driven by the explosive growth of applications like generative AI. Dr. Wenkai Wu founded Reed Semiconductor Corp. in 2019 after an impressive career developing systems for two giants in power management, Infineon and TI. He gained insights about the power needs of server CPUs and data centers early in his career as an application engineer and later as a business leader who was overseeing the development of new product lines from scratch. Wenkai must have seen where the industry heading: more data centers in more places, constantly running high-compute applications. This vision helped establish the company’s course and since their start, Reed has focused on developing technology that shortens power delivery paths, shrinks module sizes, reduces overall system costs, and reduces power consumption. Their line includes multiphase controllers, smart power stages and point-of-load solutions all aimed at providing robust, efficient and power-dense characteristics that data centers demand WHILE being environmentally friendly. These are all key principles of the Reed Semiconductor brand (and the acronym that forms their name) which I picked up on while talking with them at APEC. Wenkai is an advocate for increased power efficiency, and not just because that’s good for the business. He has shined the light on the fact that data centers running AI puts a significant burden on the world’s power supply and that making even a small change, done at a global scale, results in a significant decrease of the problem. In only five years, Reed Semi has quickly gained ground. They’ve shipped millions of products and have had zero returns, which is a testament to their virtue of robustness and quality. They’ve been able to demonstrate what’s possible with a clear focus and a capable team and while their current headcount is fairly small, they are looking to expand with additional system and IC designer positions. Engineers should be drawn to the challenge of creating solutions that will help address the power consumption problem associated with AI and the symbolism of Reed’s green clover logo would be a constant reminder that luck follows those who do good things. #semiconductorindustry #semiconductors #powermanagement