Refine Labs

We're closing out 2025 with three Marketing Roundtable sessions, hosted by Megan Bowen and Evan Hughes! You can catch the first *today* - 10/29 at 11am EST, featuring Ciara Hopkins and 🤘 Matthew Sciannella as they talk about 2025 Planning & Goal Setting. Register here: https://lnkd.in/gc2m6DdW

What tools are you leveraging to stand out? Kerri Amodio delivered a keynote on using Generative AI in PPC to boost revenue, and you can hear it live on the Stacking Growth podcast feed today! <link in comments>

The way people consume podcasts has changed drastically over the past four years. The medium swung from primarily a commuting staple to WFH background noise quickly in 2020, but in the past couple years it's started to swing a little bit back, and some shows have nestled themselves into dedicated time weekly. Where do you sit with your current listening habits? Any notes on how they've changed over the past few years?

Are you ready to hire an agency to help with Creative, but unsure which options are right for your needs? Our VP of Creative, Triana Mills is on Snacks to guide the way! She breaks down the differences between a Creative Strategy Package and a Creative Execution Package, detailing what's included, who would benefit most, and the timeline investment you'd be looking at for each. Listen here! https://lnkd.in/gdYwFVhZ

Getting anxious about 2025 Prep? We're here to help. Megan Bowen and Evan Hughes are sitting down with Ciara Hopkins and 🤘 Matthew Sciannella to talk all things planning and goal setting next Tuesday 10/29 at 11am est. *Registration Link in Comments*

Why are podcasts such a useful tool in telling your brand story? Evan Hughes and Stephanie Crugnola joined Corey Kossack on Aspireship's Startup Skills to talk about the foundations of starting a podcast. They cover the four main roles you need to cover to make sure your show has the right support to succeed, and tips for finding your niche in the podcasting space. You can hear the full episode on the Stacking Growth feed today!

Convincing leadership it's time for a change is never an easy conversation to initiate, but luckily we've got Ragen Dodson to help. Today on Snacks, she guides us through the specific ways to communicate to your stakeholders that a Data Democracy is an urgent and beneficial need for your organization. Watch the full episode on YT! https://lnkd.in/gAKN4ph7

YouTube ads aren't a magic Buy-Now-Button for B2B, it's time to rethink your strategy to fit the site. Malin Wijenayake was on our September Expert Session, reframing YouTube Ad Strategy. He and Chris covered: ➡ tools for measuring impact ➡ most efficient targeting options for each ad type ➡ options for developing ad creative ➡ successful examples of current ads ➡ benchmark metric goals and examples ...and more You can hear the whole episode now on Stacking Growth!

We are taking a pause from the weekly B2B marketing grind to highlight ways you can help people affected by the back-to-back hurricanes in the Southeast United States. ➡ Red Cross - provides safe refuge, comfort and support ➡ The Humane Society - currently transporting and sheltering millions of animals ➡ Baby2Baby - focusing on formula, diapers, clothing and blankets for affected children ➡ World Central Kitchen - sending thousands of gallons of water and fresh food ➡ DirectRelief - sending financial aid to local shelters and community centers for medicines and medical supplies In times like this, anything helps. We're hoping those affected are safe and that the communities and homes make a speedy recovery. Direct links in comments.

Are you choosing the right ad format for your content? In August, 🤘 Matthew Sciannella walked through how to turn website content into ad creative, pulling up specific examples and guiding the audience on how to approach each step in the most effective and efficient way. You can hear the whole episode now on the Stacking Growth podcast feed!