Reputation Ink

What do you get when you subscribe to our INKsights newsletter? 🎯  A short-and-sweet monthly email with meaty #marketing and #PR resources 🎯  Niche-focused takeaways straight from industry experts 🎯  Timely content ideas to keep your audience engaged and intrigued 🎯  Best practices for winning the most coveted industry awards and rankings Sign up now: https://lnkd.in/enSg7uGM #Legal #Architecture #Engineering #Construction

We can all say it until we’re blue in the face and it’ll still ring true — attorneys are busy. Finding non-billable time to regularly support or write thought leadership content isn’t easy. Which is exactly why video is such a great content medium for law firms. In our new podcast episode, Strauss Troy Marketing Director Jen Gault talks about how legal professionals can use short videos to quickly explain legal topics while directing target audiences to a firm’s website for more in-depth information. Listen to the episode, hosted by Michelle Calcote King, on Spotify, Apple Podcasts or any of your favorite podcasting apps 👉 “What other sectors teach us about legal marketing” 🔊 Rep Ink: https://lnkd.in/gb5kahGa 🔊 Spotify: https://lnkd.in/g2EGPsaM 🔊 Apple Podcasts: https://lnkd.in/gpzf3Wn4 #LegalMarketing #VideoMarketing #LawFirm #ThoughtLeadership

If you're in Charlotte for the #LMASE conference, make sure to keep an eye out for Michelle!

We’re humbly here on your LinkedIn feed to scream from the top of our lungs about how PROUD we are of Steven Gallo! Steven will serve on the Board of Directors for SMPS North Florida, overseeing the region’s communications initiatives as co-director. SMPS is the association for marketing and business development professionals in the AEC industry. Steven, who has worked hand-in-hand with Rep Ink’s AEC clients for nearly a decade, will offer great contributions to the organization and its members. "I look forward to giving back to an industry I love and have learned so much from," Steven said. "Between its booming growth and status as a major infrastructure and transportation hub, Jacksonville is attracting investment and development from AEC firms across the globe. I'm excited to work alongside some of my peers here in North Florida to promote the numerous education, networking and business development opportunities SMPS offers." https://lnkd.in/gKwMwDfP #SMPS #SMPSNorthFlorida

Industry conferences and events are rich networking hubs, and one of the best ways to get value out of them is to have team members earn speaker slots. These spots are often viciously competitive, so you’ll want to put your best foot forward to convince the selection committee that you’re the best damn person to enrich their attendees’ experience. If you don’t have previous speaking experience, you can buff your application with: ✍️ Bylined articles 🗣️ Media and podcast interviews 🏆 Awards Learn more about developing and strengthening your firm’s event strategy in our blog post, “How to build your speaking strategy before this year’s conference season” https://lnkd.in/gTjX-NNK #PRagency #SpeakingOpportunities #ThoughtLeadership #B2B

Remember that phenomenal idea you had in the shower that you STILL haven’t turned into an article? We’re not here to shame you — we’ve been there! In our latest blog, Raychel Lean highlights 12 AI-powered tools that can help you transform those shower epiphanies into thought leadership content, positioning your professional services firm to lead national and global conversations. These tools can: 🔎Speed up research by answering technical questions, recommending areas of focus and summarizing search results and documents. 🎨 Brainstorm ideas, generate outlines and produce articles in your firm’s voice, armed with your unique viewpoints and analysis. 👩🏻💻Strengthen your writing by eliminating clunky text, checking for AP style and critiquing your press releases for newsworthiness. This way for the tips 👉 https://lnkd.in/g4yuiddM Have you been experimenting with AI tools? Share your experiences in the comments! #ThoughtLeadership #AITools #ContentStrategy

Our culture is founded in shared learning, and Kevin Aschenbrenner recently shared an article with the Rep Ink team that sparked a conversation about how content creation is evolving in the professional services realm thanks to AI. Kevin’s main takeaway? Quality over quantity is king, queen and really the entire royal court. There’s heart, character and true value in human-written content. The difference is also extremely noticeable, and if we’re going to deliver work to clients, it better be our best. #InsideRepInk #AI #PRAgency #ProfessionalServices

You see how we don’t send you PR opps that make no sense for your industry? Very demure. Very mindful. We don’t tell you to apply for awards that waste your firm’s valuable time. We don’t recommend rankings programs that won’t impress your target audience. We’re very mindful when we send you new opportunities.  🏗️ For #architecture, #engineering and #construction firms: September 6 — ASCE’s Outstanding Project and Leaders Awards September 13 — Architect’s Newspaper’s Best of Design Awards September 13 — Interior Design’s 2024 Best of Year Awards September 15 — AIA’s Architecture Firm Award September 15 — Roads and Bridges’ Top 10 Bridges and Top 10 Roads  September 20 — Data Center Dynamics Global Awards September 30 — AISC’s IDEAS² Award September 30 — Engineering Matters Awards October 15 — ABC’s Excellence in Construction Awards ⚖️ For #LawFirm and #legal professionals: September 13 — Lawdragon 500 Leading Family Lawyers September 20 — Lawdragon 500 Leading Dealmarkers September 20 — LegalTech’s Breakthrough Awards September 27 — Profiles in Diversity Journal’s Q4 Leadership Awards October 11 — Law360’s Practice Groups of the Year Various deadlines — Chambers and Partners You know what’s not very demure or very mindful? Letting opportunities slip through the cracks. Sign up for our newsletter to receive a fresh batch of awards and PR opportunities each month. 📩 https://lnkd.in/gAeNjrgp 

🗳️VOTING OPEN! It’s a privilege to share that Reputation Ink has been nominated as one of Daily Business Review’s Best PR Firms. We’re firm believers that great public relations and marketing strategy don’t happen by chance. It’s a daily commitment to elevate our clients’ profiles and reputations by delivering information that resonates with cutting-edge creativity. Thank you for your ongoing support and for seeing us for who we are at the core — a team that genuinely loves the work they do and that’s willing to roll up their sleeves to make sure the job always gets done well. The survey identifies the top vendors serving South Florida’s legal, real estate and banking industries. You can vote for the best PR firm until Friday, August 30! 🗳️ https://lnkd.in/esiu96yY #DailyBestReview #Bestof2024 #BestPRFirms #LegalMarketing

It’s an incredible feeling to be able to say that Rep Ink ranked #13 in Jacksonville Business Journal's 2024 Fast 50 program. We don’t take this success for granted for even a millisecond. It’s been hard-earned and fought-after by the entire team since the agency’s inception in 2011. If you’re wondering what it’s like to work with us, Rep Ink Principal & President Michelle Calcote King does a great job of capturing our spirit in a single sentence: “We’re nice, kind people who also happen to do really great work.” If you want to get to know us better and learn exactly what drives us to produce great work, read Reputation Ink’s Fast 50 profile: https://lnkd.in/gp4GNA8G #Fast50 #JBJFast50 #PRagency