Research Rockstar Training & Staffing

Question: What part of your research reports most establishes the research's credibility? Convinces clients and stakeholders that the research was done with rigor? Answer: The Scope & Methodology section. So make it great! Free checklist here: https://ow.ly/n50H50Roz0X #marketresearch #surveyresearch #quantresearch

Conduct professional customer satisfaction research like a pro! In this mini-lesson from Research Rockstar Training's eLearning course on Customer Satisfaction, we follow Louisa, a Customer Insights Manager at a regional bank, as she navigates how to test two key customer satisfaction hypotheses. Learn how having clear hypotheses can guide you in selecting the right research methodology to uncover valuable insights and make strategic recommendations. #CustomerInsights #MarketResearch #CustomerSatisfaction #CXResearch #ConsumerBehavior #DataDrivenDecisions #mrx ***We believe it: Inside every market researcher, is a Research Rockstar!*** https://lnkd.in/eqZEAwhf Info@ResearchRockstar.com

When Customer Sat Research Impacts Executive Bonuses--what every Market Research & Insights pro needs to know! In this 60-second excerpt from Research Rockstar Training's eLearning course on customer satisfaction, Instructor Kathryn Korostoff has an important tip. #marketresearch #mrx #customerinsights #VoC #customersatisfaction #ResearchTraining #CustomerExperience #ExecutiveInsights

📣Last chance to register!📣 AI can open new business opportunities for Market Research & Insights professionals, especially when we lean on our expertise and consider its potential beyond analytics and reporting. Want evidence? It happened here at Research Rockstar when President Kathryn Korostoff used her research skills knowledge to drive development of an AI avatar-based IDI training idea into a market-ready, revenue-generating product. Hear how she did it at next week's QRCA webinar on Wed, Oct 30 at 1pm EDT. Learn from her replicable process and get inspired to create AI-based products of your own, even if you're not a software developer. Save your seat for what's sure to be a great discussion: https://lnkd.in/eYWF2fz9 In this session, you’ll learn to: Identify new market research business opportunities with AI Use practical strategies for product development Follow a step-by-step process to turn ideas into market-ready solutions #MarketResearch #MarketInsights #InnovativeAI

Concerned about how quickly the market research field is changing with AI? We don't think AI is something to be feared in our industry, but something to be embraced for advancing analysis, improving efficiency, and YES even as an entrepreneurial opportunity. When Market Research & Insights pros combine our subject matter expertise with AI possibilities, we have room to create new products that advance our work and sharpen our skills. We invite you to see what this looks like in action Wed, Oct 30 at 1pm EDT as Research Rockstar President Kathryn Korostoff presents to the QRCA. She will share how she created a conversational AI-based IDI training tool in less than 60 days...without hands-on tech skills. She'll also share specific, and replicable, ways all researchers can use to bring your own AI innovations to life. Don't miss your last chance to register: https://lnkd.in/eYWF2fz9

Planning your next customer satisfaction (CSAT) research project? Whether you're using in-depth interviews (IDIs) or other qualitative methods to discover satisfaction drivers, or survey research to track satisfaction levels over time, clear objectives are key to success. In this video, we share 4 examples of CSAT research goals to help you think precisely about what you need to learn. These examples will guide you in designing a study that’s laser-focused on addressing your company’s most pressing satisfaction questions. Let’s dive in and set your project up for success! #marketresearch #customerinsights #customersatisfaction

As market research and customer insights report writers, it's our responsibility to ensure that our findings are clear, actionable, and impactful. One versatile tool that can help with this is the Perceptual Map. While Perceptual Maps can be used for many purposes, one of their most powerful applications is in prioritizing Key Findings. Perceptual Maps visually guide attention to the most critical results—often in that key upper-right quadrant (see example in video). Clients and readers won’t remember 20 findings, but they’ll remember the 3-5 that truly matter. Perceptual Maps help highlight those critical insights—so you don’t bury your lead. Whether you're summarizing qualitative or quantitative research, using Perceptual Maps is a proven way to make your reports more engaging and useful. Check out our 60-second video, "Perceptual Maps: A Powerful Tool for Summarizing Qualitative Research," to see how this simple tool can amp up your next reports. 🎥 Watch the short! #MarketResearch #CustomerInsights #PerceptualMaps #QualitativeResearch #KeyFindings #DataVisualization #ReportWriting

Market Research professionals know: verbatims help our qualitative research reports really shine. Whether you are doing consumer or B2B qualitative research studies, even just two or three verbatims for a specific Key Finding show you're not just spinning a story—you’re revealing customer truths! Catch the short for more! 🎬 #QualitativeResearch #Verbatims #MarketResearch #ResearchRockstar #TruthInData

As market research and customer insights report writers, it's our responsibility to ensure that our findings are clear, actionable, and impactful. One versatile tool that can help with this is the Perceptual Map. While Perceptual Maps can be used for many purposes, one of their most powerful applications is in prioritizing Key Findings. Perceptual Maps visually guide attention to the most critical results—often in that key upper-right quadrant (see example in video). Clients and readers won’t remember 20 findings, but they’ll remember the 3-5 that truly matter. Perceptual Maps help highlight those critical insights—so you don’t bury your lead. Whether you're summarizing qualitative or quantitative research, using Perceptual Maps is a proven way to make your reports more engaging and useful. Check out our 60-second video, "Perceptual Maps: A Powerful Tool for Summarizing Qualitative Research," to see how this simple tool can amp up your next reports. 🎥 Watch the video here! https://lnkd.in/eyiHztAA #MarketResearch #CustomerInsights #PerceptualMaps #QualitativeResearch #KeyFindings #DataVisualization #ReportWriting

Feeling like sampling and demographics can be a real head-scratcher? In part 3 of our series, we’re covering acronyms to help. Don't let acronyms like IR, HHI, or HOH leave you puzzled in research planning meetings; rock your next meeting with confidence. Take a look at our list of 11 essential acronyms and amp up your confidence in sampling and demographics. https://lnkd.in/etJe8pCW #MarketResearch #mrx #MRXacrs #MarketInsights