ResortPass

This week I joined spa and wellness leaders from properties around the world in Colorado Springs. The week kicked off with an Après Ski-themed dinner that ResortPass sponsored for Four Seasons Hotels and Resorts spa directors, and continued at ISPA - International SPA Association. It’s been so energizing to hear over and over again what a massive opportunity there is to bring new day guests to hotel & resort spas. Some of my favorite (there were many!) moments from the this week: -Grabbing lunch with Jessica Shea and Erica Burgwald, PMP from Hilton, who always remind me of what a true partnership looks like: collaborative, innovative, and always reaching for new opportunities -Hearing from partners such as Ashlee Marie Verbruggen at the Mandarin Oriental in Miami about how much she loves working with Harrison Thomas, our business development lead for Florida. I’m grateful to have a team that prioritizes building relationships because that is the foundation for creating 5-star day guest experiences -Jumping on (fake) snowmobiles with the Four Seasons team Hotel spas often go underutilized. But at the same time, there is a huge amount of people who crave more opportunities to relax and recharge. That’s what makes building a business like ResortPass so exciting - it truly is a shared success for everyone. As I head back to New York, I’m even more fired up about the partnerships that we continue to forge with the best spa and wellness properties in the world. Time for all of us to go relax more!

We're ready for a great show at ISPA - International SPA Association! Our team will be at Booth 253 helping you stay hydrated in the high altitude. 🥥 Stop by to chat with our CEO Michael Wolf, and our business development team Katie Pergament and Daniel Friedman about how ResortPass can help you reach new spa guests. Bookings for spa passes and treatments on ResortPass grew 94% in 2024, and we're only looking up in 2025! You can book a time here https://lnkd.in/eXVpwQcY, or just come by the booth.

Today we brought the intrigue, mystique, and luxury of the White Lotus to ResortPass HQ. Inspired by the hit show, our team planned a dress-up day that snowballed into a murder mystery extravaganza. Watch us serve looks in our resort garb (with an assist from an AI background generator). If a themed day is something you would totally get into, we're hiring: https://lnkd.in/eaRMf5ah Murder mystery rules in the thread below ⬇️

Very excited to announce our partnership with the 1 Hotel South Beach and their new Tala Beach Experience! A perfect way to spend your day relaxing and recharging on the beach including $100 food and beverage credit per person at Tala Beach Restaurant. Book your Miami beach day on ResortPass at https://lnkd.in/gnzS77QN

How long do you need to recharge? As it turns out, for most of us, it may just be a single day. Loved chatting with Patrick McGinnis, who coined the term FOMO, about the positive impact of one day: - A single day to recharge. - A single day for your health and wellbeing. - A single day to help power you through tomorrow. Whether that single day is now or something you plan for 3 weeks from today, and then look forward to throughout that window. It’s a privilege to work at ResortPass, a company that delivers exactly this type of day to so many consumers. Every day I wake up excited to give our customers the opportunity to make any day their best day. With ResortPass, customers access the best and most loved hotels right in their own backyards. They have the chance to relax, recharge and reconnect. Without any hassle or travel expense. Whatever the reason/excuse/occasion, our goal is to make the experience as easy and enjoyable as possible. And with long weekends and warm weather right around the corner, we are excited to help ensure you enjoy the spring season with pleasure. And without any FOMO.  

Unlock the future of hospitality! 🔑 Discover how leading brands like Hilton, Caesars Entertainment, and Ashford Inc. are adapting to the rise of the day guest. Our recent ILHA panel, "Tapping the Potential of the Day Guest," reveals their strategies for capturing this valuable revenue stream. Don't miss these crucial insights! https://lnkd.in/gHvkrDVD #Hospitality #HospitalityTrends #RevenueManagement #HotelManagement #AncillaryRevenue Thank you Jessica Shea, Derek Harasiuk, and Christoph McLaughlin for sharing your insights, and International Luxury Hotel Association for hosting us!

Very excited to share our new partnership with Four Seasons Resort Scottsdale, where you can spend the day lounging in luxury, relaxing in a cabana, and taking in the beautiful vistas. With dedicated adults-only and family-friendly pools, it's a perfect destination for a family daycation! Book today on ResortPass! https://lnkd.in/gWjehPjp

Had a fabulous time at LIVE LOVE SPA Las Vegas last week! 🧖♂️ Thanks to the LLS team and the hosts at M Resort Spa Casino ♠️ Thankful for these opportunities to engage with you all and discuss the benefits of a ResortPass spa partnership 🌟 #ResortPass #LasVegas #SpaDay

Come behind the scenes of our latest campaign that targeted cruise travelers with Yasamin Vieth, our Director of Integrated Marketing. At ResortPass, mid-October through mid-March is considered “traveler season”. That’s because the majority of bookings for day access are made by people who are from out of town, rather than locals looking for daycations in their own backyard. To develop a winning traveler season campaign, Yasamin (“Yaz”) dug deeper into this trend and found that: - 20% of traveler behavior is international - 26% of travelers who used ResortPass did so before, during, or after a cruise - Over half of travelers booked their cruise stopover in Aruba, Puerto Vallarta, or the Bahamas “We wanted to make sure cruise-goers knew that ResortPass is the perfect cruise upgrade. We make it easy to figure out how to maximize your leisure time whether during a cruise stopover or during your disembarkation time and late flight,” says Yaz. “This campaign showed how using ResortPass on a cruise allows guests to get the most out of their vacation." Yaz worked with our marketing team to develop a strategy to meet cruise travelers exactly where they are - literally. It included: - Targeted Uber ads from South Florida airports to cruise ports - Eye-catching OOH advertising at the Bahamas cruise terminal - Brand ambassadors to engage directly with passengers - Advertising on booking sites “We partnered with talented creative director Brian Powers whose goal was to break the mold and stand out from the typical ‘travel wallpaper.’ His approach was intentionally bold, and incorporated vibrant colors and characters that stop you mid-scroll,” Yaz explains. The campaign kicked off in mid-December and remains live right now. “A big highlight from this campaign was hearing from our Uber reps on how our creative continues to beat industry benchmarks WoW for engagement,” Yaz reflected recently. What a win! What do you think of this approach and our eye-catching creative? 👀 #Marketing #TravelTech #CampaignStrategy #BehindTheScenes #ResortPass

🌞 What a refreshing and invigorating way to kick off 2025! I had the pleasure of traveling to sunny Phoenix to visit our ResortPass partners, and what an experience it was! 🌴🏨 As someone who usually works remotely, stepping out of the home office and visiting the luxurious properties in person was truly eye-opening. Not only did I get to see the incredible resorts up close, but I also had the opportunity to connect with our partners and my teammate Samantha Duran face-to-face. The value of in-person connections simply can’t be overstated! 🤝 It was amazing to see ResortPass in action, providing day access to resort pools and spa amenities for guests seeking a taste of the resort life. If you’re ever in need of a mini-escape, I highly recommend checking out ResortPass – you won’t be disappointed! 💦 A huge thank you to our wonderful partners in Phoenix for their hospitality, and to Samantha Duran for making this trip a memorable one. Phoenix partners are lucky to have you as their market expert. Here’s to more successful visits and continued growth for ResortPass! 🎉 #ResortPass #ResortLife #Phoenix #daycation #Teamwork