Restaurantology

🔧 𝗧𝗮𝗶𝗹𝗼𝗿𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗳𝗼𝗿 𝗰𝗵𝘂𝗿𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 🔧 Our 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝗼𝗹𝗼𝗴𝘆 𝗦𝗮𝗮𝗦 𝗖𝗵𝘂𝗿𝗻 𝗚𝘂𝗶𝗱𝗲 will take you through the process of customizing Salesforce specifically for churn tracking. We’ll start by discussing how to build out a custom object designed to capture all the necessary subscription-level details. Then, we’ll explore how to implement automations that streamline your churn management processes, and finally, we’ll cover the importance of assigning ownership to maintain and continuously improve your churn tracking efforts. 📥 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗼𝘂𝗿 𝗴𝘂𝗶𝗱𝗲 𝗵𝗲𝗿𝗲: https://lnkd.in/d8VuZUEf ✨ A clear roadmap for turning Salesforce into a powerful tool for managing and reducing churn. #saas #churnmanagement #salesforce #crm #customerretention #crmoptimization #businessgrowth #restauranttech

🚀 𝗣𝘂𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗮 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗴𝗿𝗼𝘄𝘀 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 🚀 Over the past 6 years I’ve spoken with more than a 100 companies, of all shapes and sizes. The absolute best go-to-market strategies I’ve seen have 5 very specific things in common: 1️⃣ Everyone involved agreed to talk about the industry the exact same way 2️⃣ There was a conscious effort to invest in the market intelligence data they needed to target the industry with intention 3️⃣ They put the market intelligence findings into their CRM, and created a data pipeline filled with ongoing updates to allow future versions—which accounted for rapid changes in the industry—to be completed with a moment’s notice 4️⃣ They had a very specific ICP, and they made sure to define it in a way that could be laid on top of changing industry data repeatedly, and 5️⃣ They implemented systems and processes to track their progress, and had stakeholders watching to make sure what they expected to happen was actually happening. 📈 Unlock your growth potential with Restaurantology’s domain experts offering market insights, optimized data and system recommendations, and a predictable way to build scalable revenue organizations that meet and exceed your future revenue targets. 👉 Learn more here: https://lnkd.in/dgxFGEhB #gtmstrategy #businessgrowth #marketintelligence #crmoptimization #dataanalytics #b2bmarketing #scalablerevenue #icp #restauranttech #businessexpertise

📊 𝗔𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝗵𝗼𝘄 𝘄𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗰𝗵𝘂𝗿𝗻 To implement a robust churn tracking solution in our CRM, we must first normalize and standardize key subscription-level fields and definitions across the organization. While this foundational step may seem tedious, it is essential for ensuring a clear and consistent understanding among all team members. Aligning on these definitions not only fosters clarity but also paves the way for more efficient system adoption and accurate churn data interpretation. This shared understanding is crucial for better decision-making, improved retention strategies, and a cohesive approach to managing customer relationships. ✅ 𝗧𝗼𝗽 𝟱 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗶𝗲𝗹𝗱𝘀 𝗳𝗼𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 To effectively manage all subscriptions—whether active or churned—it’s important to ensure each Subscription contains five core components. They should be mandatory, ensuring that every subscription is captured with sufficient detail to allow users to easily infer critical information about the subscription’s origin, the number of subscriptions held by a parent or location, and other key metrics. This structured approach not only enables comprehensive tracking and management of subscriptions but also sets the stage for deeper analysis and strategic insights. 📥 Discover how to build a solid churn tracking framework for your CRM by downloading our 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝗼𝗹𝗼𝗴𝘆 𝗦𝗮𝗮𝗦 𝗖𝗵𝘂𝗿𝗻 𝗚𝘂𝗶𝗱𝗲 today. 🔗 Download here: https://lnkd.in/d8VuZUEf #saas #churnmanagement #crmoptimization #customerretention #businessgrowth #dataanalytics #restauranttech #SaaSGuide #churntracking

🤔 𝙊𝙥𝙞𝙣𝙞𝙤𝙣: 𝙍𝙚𝙨𝙩𝙖𝙪𝙧𝙖𝙣𝙩 𝙩𝙚𝙘𝙝 𝙣𝙚𝙚𝙙𝙨 𝙩𝙤 𝙨𝙡𝙤𝙬 𝙙𝙤𝙬𝙣 ⏯ Innovation in the restaurant tech space is accelerating, which is undoubtedly a net-positive for the overall industry. There's an unfortunate byproduct of this ongoing innovation, though, and too few people seem to be talking about it. In the past few years we've seen an influx of software providers that have simultaneously flooded the marketplace and, as a result, made it an increasingly difficult time to sell just about anything to restaurants. Worse yet, an astonishing number of these restaurant tech B2Bs appear to be prioritizing a relentless Growth-at-Any-Cost (GAAC) mentality, something we believe to be both outdated and counterintuitive. As the industry continues to evolve, it's crucial that we address this debunked growth strategy and steer modern go-to-market motions toward their younger, more sustainable counterpart. 👉 Let's talk about it: https://lnkd.in/dnuEYdTg #restauranttech #techindustry #businesstrend #digitaltransformation #growthstrategy #b2b #gotomarket #gtm #restaurantindustry #sales #marketintelligence #gtmstrategy

🕹 What is a go-to-market strategy? In its simplest form, a go-to-market strategy is a literal blueprint defining how you plan to find customers and how you will sell to them. Now, it can obviously get a lot more complicated than that, but regardless of the number of steps it takes, the goal is to present your strategy—to your boss or the executives or in a board deck—where you prove that you understand the market and have a plan to tackle it both efficiently and effectively. 📈 Unlock your growth potential with Restaurantology’s domain experts offering market insights, optimized data and system recommendations, and a predictable way to build scalable revenue organizations that meet and exceed your future revenue targets. 👉 Learn more here: https://lnkd.in/dgxFGEhB #acceleratedgrowth #restauranttech #restaurantology #gtm #gotomarketing #marketingstrategy

🚨 𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗱𝗲𝘁𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝗹 𝗺𝗶𝘀𝘁𝗮𝗸𝗲 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗰𝗵𝘂𝗿𝗻 𝗮𝘁 𝗮𝗹𝗹. 🚨 Failing to track churn leads to: 1️⃣ Unidentified issues 2️⃣ Revenue loss 3️⃣ Strategic blind spots 4️⃣ Stakeholder mistrust Not tracking churn means missing out on crucial information that could help prevent customer loss and drive long-term success. Our 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝗼𝗹𝗼𝗴𝘆 𝗦𝗮𝗮𝗦 𝗖𝗵𝘂𝗿𝗻 𝗚𝘂𝗶𝗱𝗲 provides comprehensive solutions to tackle these challenges, offering proven strategies to optimize your churn tracking and keep your business competitive. 🔗 Download your free guide here: https://lnkd.in/d8VuZUEf #churnmanagement #SaaS #restauranttech #businessgrowth #customerretention #churntracking #CRM

🤔 Opinion: 𝗠𝗼𝘀𝘁 𝗰𝗵𝘂𝗿𝗻 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝗳𝗼𝗿 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁 𝘁𝗲𝗰𝗵 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗿𝗲 𝘂𝗻𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 Over the past seven years, I’ve had the privilege of consulting with some of the top B2B companies in the restaurant tech industry. This experience has given me a front-row seat to the inner workings of these businesses, from the boardroom to the sales floor. I’ve seen firsthand how companies discuss and manage churn, who’s getting it right, and where there’s room for improvement. One thing that has become increasingly clear to me is that traditional churn targets—often set by well-meaning boards and executives—are frequently out of step with the realities of the restaurant industry. The industry is unique, with challenges that don’t always align with the benchmarks commonly used in other sectors. As someone who’s worked closely with these businesses, my goal is to help shift the conversation around churn in a way that reflects the true nature of the market we serve. This isn’t about pointing fingers or suggesting that boards don’t understand the industry. On the contrary, it’s about offering insights and considerations that can help align expectations with reality, ensuring that both companies and their investors are set up for success. 👉 Read the full blog here: https://lnkd.in/dUyrTcvn #restauranttech #churnmanagement #businessstrategy #B2B #techsolutions #customerretention #SaaS #restaurantindustry #growthhacking #marketinsights #CRM

Day 2 at FSTEC 2024! We had some great conversations yesterday, and we’re excited to keep the momentum going. If you’re in restaurant tech and want to chat about growth, better CRM data, or scalable GTM strategies, we're here to connect! #FSTEC2024 #RestaurantTech #BusinessGrowth #CRMData #Innovation

⏰ 𝗟𝗲𝘁'𝘀 𝗠𝗲𝗲𝘁! ⏰ FSTEC 2024 is here, and we’re thrilled to be attending. Interested in discussing how Restaurantology can support your growth, GTM, and more? We’d love to connect! 📍 𝗪𝗛𝗘𝗥𝗘: Gaylord Texan Resort & Convention Center, 1501 Gaylord Trail, Grapevine, TX 🕓 𝗪𝗛𝗘𝗡: Sept 16 from 3pm, Sept 17-18 from 9am  📲 𝗛𝗢𝗪: Drop a message to schedule time with Grant today! #fstec2024 #restauranttech #businessgrowth #crmdata

🔔 𝗪𝗵𝗲𝗿𝗲 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗴𝗲𝘁 𝗰𝗵𝘂𝗿𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘄𝗿𝗼𝗻𝗴 Tracking churn outside of your CRM leads to: 1️⃣ Inaccuracy 2️⃣ Lack of scalability 3️⃣ Data silos 4️⃣ Inefficiency 5️⃣ Competitive advantage Companies relying on external tracking methods often find themselves unable to keep up with the volume of data, resulting in outdated or incomplete churn reports. Our 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝗼𝗹𝗼𝗴𝘆 𝗦𝗮𝗮𝗦 𝗖𝗵𝘂𝗿𝗻 𝗚𝘂𝗶𝗱𝗲 dives deep into each of these challenges, offering practical solutions and tailored strategies to streamline churn tracking directly in your CRM. Stay efficient, scalable, and ahead of the competition. 🔗 Download your free copy here: https://lnkd.in/d8VuZUEf #crmoptimization #dataanalytics #saas #churnmanagement #restauranttech #businessgrowth #softwareattrition #customerretention #sfdctools