Retail Razor 🏷

🛍️ How is Generative AI reshaping retail? 🤔 How should #retail CEOs approach #GenAI - dozens of independent, siloed projects in a relay race to completion, or large collaborative, rugby scrum-style projects with accountability at the top of the organization? We're excited to announce the latest episode of The #RetailRazor Show where 🏷 Ricardo Belmar and CASEY GOLDEN welcome fellow #TopRetailExpert and #TopAILeader2024, Peter Cohan, associate professor at Babson College, author, strategy consultant, and startup investor. Together they answer these questions and explore how #AI can boost productivity, personalize customer experiences, and drive new revenue streams for retail CEOs. They also lean into Inclusive leadership, cross-departmental communication, and the necessity of quality data for AI systems as key strategies for success. Peter shares his insights based on his successful completion of over 150 strategic management projects helping companies identify, evaluate, and profit from growth opportunities created by changing technologies.  You'll also hear about Peter's 17th book - Brain Rush: How to Invest and Compete in the Real World of Generative AI - where he shares strategies for the retail C-suite to benefit from Gen AI and separate the hype from reality. If you've had your fill of short-term hype and noise about AI in retail, this episode is for you - we're bringing you guidance on how to win long-term success. This is one episode you won't want to listen to at 2X speed like most #podcasts! 😀 Find us in your favorite podcast player or watch the video on YouTube! Thank you, Peter, for an amazing and thoughtful discussion! We're looking forward to your next visit to the show to continue this conversation! #retailtech #podcast

There's no denying implementing #AI & #GenerativeAI is high stakes for #retail CEOs. So how do you balance the fear of missing out versus the fear of failure? As our latest guest on the #RetailRazor #podcast, Peter Cohan, Associate Professor of Management Practice at Babson College, and author of the book, "Brain Rush: How to Invest and Compete in the Real World of Generative AI," discussed with 🏷 Ricardo Belmar & CASEY GOLDEN, CEOs have to find the balance and mitigate risk to deploy only the best solutions for their business, both internally and customer facing versus injecting AI into every solution they deploy. For more details behind this discussion and Peter's best practices for retail CEOs to follow when pursuing Generative AI projects, tune in to our latest episode in your favorite podcast player or on YouTube! #retailtech #TopRetailExpert #TopAILeader2024

Leveraging #GenerativeAI to create new revenue streams isn't a #retail CEOs ultimate goal - it's creating fast growing new revenue streams! That's what Peter Cohan, Associate Professor of Management Practice at Babson College, and author of the book, "Brain Rush: How to Invest and Compete in the Real World of Generative AI," explained when he visited 🏷 Ricardo Belmar & CASEY GOLDEN on the latest #RetailRazor #podcast! For a deeper dive into this topic and many more #GenAI insights from Peter every retail CEO needs to know, find us in your favorite podcast player or on YouTube! #retailtech #TopRetailExpert #TopAILeader2024 #AI

What's your approach to product development? A relay-race where one team hands off to the next until the product is ready for sales? Or an iterative collaborative approach like a rugby scrum where all stakeholders work together to produce a product that meets your customer's unmet needs? Peter Cohan, Associate Professor of Management Practice at Babson College, and author of the book, "Brain Rush: How to Invest and Compete in the Real World of Generative AI," explains the difference when companies embrace #GenerativeAI in their product design. If you're a #retailer, which approach produces successful products your customers want to buy? Join 🏷 Ricardo Belmar & CASEY GOLDEN on the latest episode of the #RetailRazor #podcast to learn why Peter describes this as a process of discovery! Find us in your favorite podcast player or on YouTube! #retail #retailtech #TopRetailExpert #TopAILeader2024 #AI

How does a #retail CEO turn #AI into a strategic growth engine? 🏷 Ricardo Belmar & CASEY GOLDEN spoke with Peter Cohan, Associate Professor of Management Practice at Babson College, and author of the book, "Brain Rush: How to Invest and Compete in the Real World of Generative AI," on the latest episode of the Retail Razor 🏷 #podcast to answer this question. Here are a few key takeaways from the conversation shared in our Substack #newsletter this week: 🧠 The Power of #GenerativeAI Personalization at Scale: Discover how Amazon uses generative AI to tailor recommendations, boosting revenue by 2-3%. Enhanced Customer Experience: Learn how IKEA and Wayfair are leveraging AI and #VR to help customers visualize furniture in their homes, reducing purchase anxiety. 👤 #Leadership & Accountability What is the CEO’s role in AI adoption and how do you balance risk and accountability with innovation? ⭐️ Approaches to #Innovation with AI The Rugby vs. Relay Race approach: Peter describes the concept of collaborative, cross-functional teamwork (like a rugby scrum) versus siloed, sequential efforts (like a relay race) for product development. Which approach is your company taking and what are the consequences of one approach over the other? For more key takeaways from our discussion be sure to subscribe to our newsletter with the link in the comments below! #retail #retailtech #RetailRazor #TopRetailExpert #TopAILeader2024

We are so thankful to the Goodpods #podcast community for this incredible recognition! Our hosts, 🏷 Ricardo Belmar & CASEY GOLDEN thank our faithful Goodpods listeners for once again helping us top both the Indie Management and Indie Marketing Top 100 podcast charts! Our latest episode dropped earlier this week where we spoke with Peter Cohan about how #retail CEOs should approach #GenerativeAI in their businesses with the goal of creating new revenue sources. Just one day after this episode dropped, our Goodpods listeners thanked us with this incredible achievement! Our goal with the #RetailRazor podcast is to cut through the clutter in #retailtech by pushing aside the hype and noise around technology and help retailers understand how they can benefit from new technologies like #AI and #retailmedia while still maintaining the human connection with their customers and employees. Topping the charts like this tells us we're truly doing something that benefits the retail community. We hope that our Goodpods audience continues to find value from our conversations with industry experts, thought leaders, and practitioners in future episodes! Thank you Goodpods listeners! You can find our latest episode with Peter Cohan on Goodpods at the link in the comments below! #thankful #podcasts #TopRetailExpert #TopAILeader2024 #givingback

If you compare the digital traffic seen in most #retailmedianetworks with a retailer's in-store foot traffic, it's going to be quite staggeringly in favor of the store! Stores should be at the heart of every retailer's #retailmedia strategy! James Bauer, CEO of Venvee, explains how to make this possible on the latest episode of the #RetailRazor Show. It starts with digitizing & measuring the store space to develop an equivalent level of understanding of that foot traffic to what #ecommerce managers are used to from their digital footprint. This provides the data engine necessary to fuel significant growth in advertising for retail media networks. Hear more insights like this and learn what's happening in #retail today to make Retail Media 3.0 a reality with James and Andrew Lipsman as they join hosts 🏷 Ricardo Belmar & CASEY GOLDEN to discus the amazing future of retail media! Find us in your favorite podcast player and on our YouTube channel! Let us know your feedback in the comments below! #TopRetailExpert #RMN #retailtech #innovation #advertising #adtech #podcasts #AI

If #ecommerce represents 15% of #retail sales, while stores represent 85 % of sales, and 3 of the largest companies in the world by market cap are primarily digital advertising or ecommerce companies measuring and fixated on optimizing conversions in the 15%... How much untapped value is there in measuring & converting the "other" 85%? Andrew Lipsman, analyst & founder, Media, Ads + Commerce, considers the potential of unlocking this via #retailmedia in the latest episode of the #RetailRazor #podcast! Find us on YouTube and your favorite podcast player! #RetailRazor #TopRetailExpert #RMN #retailtech #innovation #adtech #advertising #podcasts

What role does first-party data from loyalty programs play in shaping #retail strategy, especially in a world focused on personalized experiences? And how do retail media networks solve this for full-funnel shopper journeys and attribution? Andrew Lipsman, analyst, Media, Ads + Commerce, and James Bauer, CEO of Venvee, joined hosts 🏷 Ricardo Belmar & CASEY GOLDEN on the latest episode of the #RetailRazor #podcast to dive in to Retail Media 3.0 and how measurement and attribution across digital and physical retail are paving the future to full funnel shopper journeys! Read all about it in our latest newsletter drop for the best highlights that answer these questions and more! Let us know what you think in the comments! If you're not already subscribing to the newsletter, subscribe today: https://bit.ly/4d5T8tA #retailmedia #innovation #startups #TopRetaiExpert #marketing #retailtech #podcasts #adtech

How do we achieve full funnel, closed-loop measurement across both digital and physical #retailmedia? 🎙️ New Episode! 🎙️ Excited to share our latest episode of The #RetailRazor Show, where we delve into the emerging landscape of Retail Media 3.0! 📈 Tune in as 🏷 Ricardo Belmar and CASEY GOLDEN host Andrew Lipsman, analyst and founder of Media, Ads + Commerce, and James Bauer, CEO of Venvee, to discuss how in-store activations and measurement are transforming retail. Learn about the latest trends, challenges, and groundbreaking technologies that are changing the game for retailers and brands alike. Highlights include: 🔎 Understanding Retail Media 3.0 🔎 In-store attribution made easy 🔎 The role of AI and #spatialcomputing in #retail 🔎 Connecting digital campaigns to in-store experiences 🔎 How loyalty cards tie everything together Available now in your favorite #podcast player or on YouTube! 🎬🎙️📺 #TopRetailExpert #RetailTech #CustomerExperience #DigitalTransformation #Podcasts #innovation #startups