Revenue Ranch

Here's a free and easy hack to develop copy that emotionally resonates with your target audience... I host a monthly roundtable for founders of $1m+ agencies where I facilitate a valuable discussion about what's working and what's not working as it relates to growing the business. During the discussion, I take extensive notes about what I'm hearing and pay close attention to specific language. This language is the very language I then use in my marketing and sales activities. Check-out this short clip from a recent coaching session to hear more about this and my hack for how to leverage AI for this. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Fire these people NOW. Which people? TOXIC PEOPLE. I know that sounds harsh, but you are hurting your team by allowing toxic employees to remain on the team. Toxic people are a cancer and the longer you let them hang around, the worse it gets... ...and it destroys your reputation as a leader. Check-out this short clip from a recent coaching session to hear more about this concept. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Want your team to "buy in"? Put them in business with you. It's crazy to me how many founders gripe and complain about how their teams aren't more "bought in," yet when I ask "Are they incentivized on the critical growth KPIs?" they almost always stutter their way through an answer. If you want your team to "buy in," you have to "put them in business with you." Check-out this short clip from a recent coaching session to hear more about this concept. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Do your clients lose patience and churn-out? To land the business, you've, likely, done a great job of highlighting the ultimate outcome your client is after. But, in many agencies and professional services firms, getting to the ultimate outcome is a journey... and journeys are long-term. Clients usually don't have long-term patience, no matter what they tell you, unfortunately. To fix that, develop a roadmap with milestones that highlight the supporting achievements along the journey. Check-out this short clip from a recent coaching session to hear more about this. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

"Differentiate or die!" is the rally cry you'll often hear. But, few tell you how to do it or what it's about. Hint: it's about your "paradigm shift." Check-out this short clip from a recent coaching session to learn about how your "paradigm shift" is at the heart of your potential differentiation. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Founders: getting out of client service is key to growth, BUT don't make this mistake... Too often, once founders achieve freedom from client service, the business stalls-out. This can force founders to jump back into client service, establishing a belief that they must be heavily involved in the offering for it to scale. This is false. You must find a way to get out of client service while staying close to the market at the same time! Check-out this short clip from a recent coaching session to hear my thoughts on this topic. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Give your people this, and watch what happens. You might think you're losing talent due to compensation. Certainly, comp is part of the equation, but it's one small piece. To attract and retain the best talent, you have to give them something much more meaningful. Check-out this short clip from a recent coaching session to hear my thoughts on what you need to surround your people with. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Once you land a client, keep doing this... All too often, we land clients and then stop indoctrinating them. They read and watched your stuff. They were hooked and excited. They got on the phone with you. You closed them. And then you stopped and made it "all business." Check-out this short clip from a recent coaching session to hear my thoughts on why you should continue indoctrinating your clients. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

WARNING: Do not fall into the "survivorship bias" trap! All too often, we look at the tactics of successful firms and try to emulate for our own success. Sadly, this doesn't result in the big wins we assumed would happen. Taking this approach falls into the "survivorship bias" or "success bias" trap. The reality is that success must be earned through the optimization of "micro failures." Check-out this short clip from a recent coaching session to learn more about this phenomenon. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

How to attract ideal talent to your team (and how to know which ones need to go)... You have an ideal client profile... similarly, you should have an ideal employee profile. What does an ideal employee look like? I have my clients do a simple exercise called "Best Employee. Worst Employee." Check-out this short clip from a recent coaching session to learn how to do it. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !