Revenue Ranch

Are you worried about getting displaced by AI? Look—there's no doubt AI is disrupting agencies and professional services firms. I'd be lying if is said it's a giant nothing burger. But here's the thing: we've always had to deal with disruption. Think about it... TV comes along and "Oh, my God! Advertising in print is going to die!" Email comes along and "Oh, my God! 'Traditional' is going to die!" Social Media comes along and "Oh, my God! Email is going to die!" AI comes along and ... you get the point. If you want to survive any period of disruption, you must elevate what you place value on. Most are placing value on their "hands." That is, the "service" they're really good at. Instead, I want you to place value on the "transformation" you provide. Transformation is about the outcome and impact of what you do. Instead of... "we do digital marketing"... and even instead of "we do lead-gen"... how about "We give you a content machine that gets ideal prospects to practically beg for an appointment on your sales team's calendar." This is transformation. And once the tactics of that transformation get "disrupted," fine. If you've obsessed about the transformation all along, you will be the firm doing the disruption. Are you obsessed with transformation or are you fixated on the "hands"? =============================== - Follow me Frank Cowell for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio)

If getting extremely narrow with your business strategy scares you... It's likely because you lack confidence in your execution. Be honest with yourself: Are you... Doing enough outreach to generate leads? Letting go to allow your team to thrive? Obsessing about client ROI? Strategy is critical, yes. But, it's worthless without your commitment to relentless execution. What transformational work are you avoiding in your business? =============================== - Follow me for growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio)

What is the mental model of your business? Are you in business of "hands"... or ...are you in the business of "transformation"? Think about Kodak—a once iconic, dominant, household name. Yet. they fell from glory. Kodak was in the business of "film." They should have been in the business of "helping people preserve and shares life's special moments." "Film" is a business that was always destined to die. "Helping people preserve and shares life's special moments" is a business that is forever. What business are you in? =============================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio)

Here's a harsh truth about running an agency or professional services firm... Very few people in your company are going to want to "work on the business." They just want to "do their thing." This is normal. But, the best firms are able to create a connection and bond with these folks by helping them see their place and contribution in the bigger picture. When this bond forms, they may not all be raising their hands to work on special projects, but they are certainly going to be more engaged in their work and, more importantly, the outcomes of their work. Check-out this short clip from a recent coaching session with my clients where I talk about the value of connecting your front line people with the big picture of the business. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Do you find it hard to keep good front line talent? More times than not, it's not because of... The pay The perks It's because you're not setting them up for success—you're not making them feel like a winner. They don't have clarity about how to succeed They aren't equipped for success They are being asked to work "on the business" It's incumbent upon us as leaders to create an environment where they can succeed... Clarity about what's expected in their role Provide them with the necessary tools Create an environment where they can learn and thrive Check-out this short clip from a recent coaching session with my clients where I talk about the value of letting your producers be producers. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

This one thing is at the heart of so many client frustrations (and, thus, cancellations!)... Mismatched expectations. As service providers, it's incumbent upon us to be crystal clear about what we CAN and CANNOT deliver. Too many firms in the "marketing" and "PR" space are trying to be a "big picture" partner, thinking that their clients are going to love how "strategic" they are. But that is a formula for a short-term relationship. Look—the bottom line is this... Your clients want specific, tangible, measurable results from you, and the only way to do that is get really specific with your offering and then be radically clear about the results you are capable of delivering. Check-out this short clip from a recent coaching session with my clients where I talk about the value of aligning expectations with your clients. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Want to become a fortune teller for your market? Get closer to your target audience than anyone else in your industry. Be the gatherer of a tribe and ask the questions, hear the stories, feel their pain. Your Experience + Their Experience = Unmatched Insights Check-out this short clip from a recent coaching session with my clients where I talk about the value of building a tribe. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Transformation takes time. Especially if your business is woefully out of shape. It's a lot like being physically out of shape. Getting healthy and fit isn't going to come fast and it's not going to come easy. Realistically speaking, it's going to take one year. That's when you have the right habits and approaches installed. Year two is when you start to see momentum. By year three, your results are the best you've ever seen. Sadly, most aren't willing to think in three year time frames. That's true for your body and it's true for your business. (and everything else in life) Check-out this short clip from a recent coaching session with my clients where I talk about having the right expectation around transformation of your business. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Hands-down, the biggest milestone for agency and pro services founders is when they make this move... They hire a head of client services! Unfortunately, most founders default to hiring someone that is "really good at the client work." This stems from the founder's inability to let go of their impact on client work—they aim to replace themselves with someone who is just as good at client work as they are. This is a recipe for failure. Check-out this short clip from a recent coaching session with my clients to hear my thoughts on the skill sets required for this role. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

What area of your client's business are you capable of impacting? It's critical that you get clear on the answer to that question. The answer to that question forces you to validate your value AND align with your client on expected outcomes. Check-out this short clip from a recent coaching session with my clients where I talk about why the answer to this question is critical for long-term success with clients. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !