RevenueCat

🚀 Introducing Customer Center (Beta): Automate in-app subscription support! Tired of seeing 1-star reviews from customers who got frustrated when they couldn’t change their plans? Now, you can fix that with Customer Center — a customizable subscription management UI that gives your customers the control they deserve! With a just single line of code, you can add a full-fledged customer center and configure all its aspects remotely from the RevenueCat dashboard. 👤With Customer Center, you can: > Prevent churn with targeted exit-offers 🎯 > Collect actionable feedback with surveys 📝 > Reduce support tickets 🛟 Check out the blog to learn more & share your feedback once you try it 👇 https://lnkd.in/emWSgesA

For consumer subscription apps in 2024, "things have probably never been better" 📈 After a rough couple of years, consumer subscription apps are leaner, more focused, and driving real growth again. This week on the Sub Club Podcast, Eric Crowley from GP Bullhound shares what’s driving the rebound and how companies are boosting retention, battling platform threats, and finding success in 2024. In this conversation with David Barnard and Jacob Eiting, Eric covers: 📈 Why the industry is bouncing back and what it means for app founders 💡 How to boost Net Revenue Retention in consumer apps 🔍 Using Maslow’s Hierarchy to build stronger connections with your users 🛡️ Defending against platform threats like Apple’s “Sherlocking” 🚀 How Flo achieved a $1B valuation by focusing on long-term user retention 🎧 Search for the Sub Club podcast wherever you get your podcasts — and find links to listen, watch, and check out GP Bullhound's CSS report in the comments. Some quick takeaways: 1️⃣ The industry is back — After setbacks in 2022 and 2023, surviving companies are now more resilient and showing strong growth and profitability. 2️⃣ NRR is achievable — Top apps are driving revenue growth through smart pricing, family plans, and premium features while keeping churn under control. 3️⃣ Maslow’s Hierarchy can guide your strategy — Identify where your app fits to understand which features will resonate most with users. 4️⃣ Specialization beats platform threats — Apps that go deep in their verticals can offer experiences that native OS features can’t match. #AppGrowth #SubClubPodcast

We're coming to London 🇬🇧! RevenueCat and NSLondon are teaming up to bring you an evening of darts 🎯, delicious food 🍔, and drinks 🍸 this Sunday at Flight Club Shoreditch We have limited space so reserve your spot in the link below 👇 https://lu.ma/c45590je

Our first App Growth Annual last week was packed with learnings from some of the sharpest minds in app growth. But we know it’s not easy to keep track of 100+ gems — even if you were there! Luckily, Sylvain Gauchet did the hard work of mining them all into one neat (and very comprehensive) PDF. And if you have any favorites from the PDF, drop a comment — we’d love to hear which takeaways stood out to you.

According to Yu-kai Chou's Octalysis Framework, there are eight core drives that drive user motivation. Users not performing a desired action? Maybe you're missing one of these 👇 ✨ Epic Meaning & Calling – Users feel motivated when they believe they’re part of something bigger than themselves. Think about how Wikipedia contributors feel they’re protecting humanity’s knowledge, or how some apps tie actions to social causes. 🏆 Development & Accomplishment – This drive taps into our desire to achieve and show progress. Gamification elements like points, badges, and streaks fit right here. For example, Duolingo’s gamified learning experience hooks users by showing tangible improvement. 🛠️ Empowerment of Creativity & Feedback – Let users experiment, express themselves, and get feedback. Whether it’s creating a custom playlist or using design tools like Canva, this drive keeps users coming back for more. 🔑 Ownership & Possession – People naturally want to protect and grow what they feel they own. Features like virtual goods, avatars, or personalized dashboards create a sense of ownership that’s hard to let go of. 🤝 Social Influence & Relatedness – Users love to connect, compete, and collaborate with others. Social sharing, group quests, or friend invites all leverage this drive. Apps like Strava succeed because they motivate through social connections and friendly competition. ⏳ Scarcity & Impatience – Limited-time offers, exclusive access, or ‘only a few spots left’ messaging can create urgency and fear of missing out (FOMO), prompting users to take action now rather than later. 🔍 Unpredictability & Curiosity – Surprise elements, like daily chests, mystery rewards, or new content releases, keep users engaged because they’re curious to see what happens next. Think of how people can’t resist opening a mystery box in a game. ⚠️ Loss & Avoidance – Users are driven to avoid negative outcomes. Duolingo’s streak loss notifications, or the sense of avoiding “missing out” on a special deal, are examples of how this drive can be leveraged to maintain engagement. Learn more about each of these core drives and how to apply them to your app in Yu-kai Chou's talk. The recording's in the comments or pay a visit to our YouTube channel. #appgrowthannual #appgrowth #gamification

If you missed Gina Gotthilf’s talk on Wednesday — drawing from her time scaling Duolingo and working on Mike Bloomberg’s presidential campaign — here are some top takeaways on optimizing the post-click experience 👇 🧠 Simplify copy and design: Gina’s approach at Duolingo was clear: assume laziness. Users don’t want to wade through complex text or multiple CTAs. Keep copy at a 5th to 7th grade reading level, reduce clutter, and keep the visual hierarchy simple. The more streamlined the page, the higher the conversion rate. 🔄 Onboarding should create momentum: Rather than forcing users to sign up right away, offer a taste of your app’s value first. Duolingo’s "soft wall" approach let users try out lessons before nudging them to create a profile. Once users experience value, they’re more likely to complete registration. 💬 Retention starts with the right goals: Use your onboarding process to set expectations and get users invested. For example, at Duolingo, users pick their daily learning goals right at the start. This makes it easier to send personalized reminders that feel relevant and motivate users to keep coming back. 💡 Experiment and iterate quickly: When Gina was working on the Bloomberg campaign, the team was running multiple landing page tests per day thanks to high traffic volume. The takeaway? Rapid experimentation — whether on landing pages, CTAs, or onboarding screens — is key to optimizing your post-click experience faster. 🔄 Contextual monetization: If you want to boost revenue, don’t bombard users with upgrade prompts right away. Use moments of frustration or perceived loss (like losing a streak) to introduce premium options. This approach, similar to Duolingo’s, taps into emotional triggers and improves conversion. 💡 Want to learn more? Find a link to Gina's talk in the comments or head on over to the RevenueCat YouTube channel. #AppGrowthAnnual #AppGrowth

If you missed Phil Carter's opening keynote at yesterday's App Growth Annual, here are some things you can learn about sustainably scaling subscription apps 👇 Consumer subscription apps have a bunch of built-in advantages when it comes to launching: no need for sales teams, low marginal costs, high gross margins, and they can leverage the app stores for global distribution and turnkey support tools. The bad news is that there are three fundamental challenges that make them hard to scale: 🔥 Finding users — Saturated markets and reliance on paid acquisition make it tough to grow cost-effectively. 🔥 Keeping users — High churn rates, especially in consumer apps, can undermine sustainable growth. 🔥 Monetizing users — Without multiple tiers or strong value capture, many apps struggle to generate meaningful revenue from users over time. To overcome these hurdles, Phil has designed the Subscription Value Loop, a framework that drives compounding growth through three key steps: 💡 Value creation – Build a differentiated product that consistently delivers value. 🚀 Value delivery – Acquire users efficiently through a mix of paid and organic channels. 💰 Value capture – Convert and retain users with optimized pricing, retention strategies, and flexible payment options. To help you understand the performance of your own loop, Phil has taken it a step further with the Subscription Value Loop calculator. Powered by RevenueCat data, this tool allows you to get started on identifying and addressing your biggest areas of opportunity in five steps: 1️⃣ Identify key metrics — Focus on the data driving your value creation, delivery, and capture. 2️⃣ Measure performance — Calculate your recent performance against each of those metrics. 3️⃣ Compare performance — Compare your performance against the benchmarks. 4️⃣ Identify opportunities — See where your app is underperforming. 5️⃣ Prioritize initiatives – What marketing and product initiatives are going to help you improve in your key opportunities? Phil's talk goes on to share ten proven ways that you can strengthen your Subscription Value Loop and accelerate the growth of your business — but that's the subject for another post. 💡 Want to learn more? Find a link to the keynote (and the calculator) in the comments or head on over to the RevenueCat YouTube channel. #appgrowthannual #appgrowth

Wrapping up #AppGrowthAnnual with closing remarks from RevenueCat co-founders Jacob Eiting and Miguel Carranza Guisado. And finally, recognizing the winners from #shipaton 2024! Our final livestream of the day 👋

We are officially underway at #AppGrowthAnnual! Join us live for the opening keynote with Phil Carter on the Subscription Value Loop, featuring 10 high-impact tactics to accelerate app growth.👇

🚨 App Growth Annual is TOMORROW! 🚨 We're just one day away from a full day of expert insights, hands-on workshops, and practical takeaways from some of the leading voices in app growth. Whether you're joining us in person or virtually, you won't want to miss this lineup. 🙌 Here’s a sneak peek of the incredible lineup of speakers and workshop leaders who will be sharing their expertise: ✨ TALKS ✨ 🔥 Phil Carter — The Subscription Value Loop: A framework for growing consumer subscription businesses 🔥 Tammy T. — Finding success on Google Play: Android buyer insights and revenue optimization strategies 🔥 Gina Gotthilf — They clicked on my ad, now what? How to optimize landing pages and onboarding 🔥 Nikita Bier — Sub Club Podcast Live: Unconventional growth tactics for subscription apps 🔥 Yu-kai Chou — Applying the Octalysis Framework: Increase conversion, monetization, and retention by harnessing your users’ intrinsic motivations 🔥 Jacob Eiting & Miguel Carranza Guisado — Closing keynote 💥 WORKSHOPS 💥 💡 Hannah Parvaz — Win-back bootcamp: Building funnels to engage and retain users 💡 Thomas Petit — Understanding the paid acquisition landscape for subscription apps: A strategic overview 💡 Steve P. Young — Live app audits with advanced monetization strategies (backed by data) 💡 Nathan Hudson 🚀 — How to launch and scale profitable web-to-app funnels 💡 Jacob Rushfinn — Global price index: How to grow revenue outside the US 💡 Cliff Weitzman — Storytelling that makes people want to buy: Supercharge your growth and monetization 💡 Marcus Burke — Calibrating Meta Ads for scale: How to handhold the algorithm and outsmart the competition 💡 Minki LEE & Allen Park — Unlocking Japan and Korea: Essential insights for tapping into the world’s 3rd and 4th largest app markets 💡 Ashley Black — AMA: Everything I know about app campaigns from 10 years at Google 💡 Eric Crowley — From investment to exit: Tactics for raising capital and selling your business 🔗 Haven't signed up for the virtual event yet? The link’s in the comments — register to watch live or receive the recordings of the talks via email.