Honored to be highlighted as an innovative partner at Amazon Ads #unBoxed event! We’re proud to be part of a community that’s driving the future of advertising. Thank you for the recognition, and congratulations to all the Amazon Ads Partners making waves in the industry 👏 #digitalreviveal #amazonads #unboxed2024
What happened on Tuesday was a pinch-me moment as I took the stage as a keynote speaker at Amazon Ads #unBoxed event. Partners are crucial to the success of advertisers, and I live for this partner community. As Amy Armstrong shared, "partners are instrumental to the innovation and elevation of our entire industry“. The partner keynote was designed to celebrate innovation and inspire the future. A few key highlights from this session included: ▪️The partner program has grown to over 2,500 members representing technologies, agencies, and services across the globe. A few new partners that were highlighted included DEPT®, Revive , Global Overview, Canva, and Spaceback, who are all driving innovation and making it easier to advertise. ▪️AMC is now available for everyone! If you're interested in learning more, reach out to Adbrew, Trellis, BidX - Scale Marketplace Ads, Xmars, Lingxing, Intentwise, Amerge, ubun, Teikametrics, or Quartile. ▪️You can grow a brand from challenger to industry leader in four years! poppi was invented in Allison's kitchen in 2020; today, they are the top-selling soda on Amazon. Working with Tinuiti, Poppi was experimenting with OTT; today, they are sponsoring the WNBA (Women's National Basketball Association) on Prime Video & Amazon MGM Studios and running Super Bowl ads. Thank you to Jeremy Cornfeldt and Allison Ellsworth for sharing your story. ▪️Brands win when they blend brand and performance marketing dollars. Hasbro's success has come from using data to make smart decisions and measure the impact that upper-funnel advertising has on performance marketing. With the help of Kepler, they are reaching new audiences and finding new shoppers. Thank you to Remy Stiles and Jennifer Burch for joining me on stage. ▪️You need to adopt a test-and-learn mentality. This was a common theme in multiple conversations. Test, learn, and double down when you see what's working. Oh, and as Jennifer said, ask your CFO for more money! ▪️Everything starts with effective measurement. Sarah Armstrong led an insightful conversation with Kashif Zafar and Nihar Das around how brands are using measurement to make informed decisions. ▪️Partners drive innovation on behalf of advertisers. This was demonstrated with one of our newest products Impression Tipping Point. Developed in partnership with Omnicom Media Group (Flywheel) this helps advertisers maximize return on ad spend by identifying the optimal spend level around a point where KPIs spike but below the plateau of diminishing returns. While I am a little biased, I think we knocked it out of the park. A very special thank you to Kiera Woods and Kate Spence, who worked tirelessly to bring this session to life. I also want to thank Carly Zipp Garbis, Claire Paull, Paul Kotas, and Alan Moss for prioritizing the importance of partners with a keynote.