100%

100%

Retail

San Diego, CA 15,722 followers

Inspiring a new generation of athletes and asking the original tag line, “How much effort do you give?"

About us

The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line, "How much effort do you give?" Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves, and sportswear that is designed specifically for today's demanding racer. 100%. The Spirit Of Racing.

Industry
Retail
Company size
51-200 employees
Headquarters
San Diego, CA
Type
Privately Held
Founded
2012
Specialties
Goggles, Helmet, Gloves, Eyewear, Sportswear, and Sunglasses

Locations

Employees at 100%

Updates

  • View organization page for 100%, graphic

    15,722 followers

    The 2025 Goggle Collection: Unparalleled Vision For The Modern Racer. Led by the championship-proven Armega, boasting innovative HiPER lens technology, to the brand-new ARmatic with its quick-release lens changing system, and the tried and true craftsmanship and value of the Accuri2, you can count on optimal performance every time you hit the track. Now available in new designs for 2025. Find your favorite now!

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  • View organization page for 100%, graphic

    15,722 followers

    Introducing ARmatic - the latest evolution in the lineage of 100% motocross goggles. Born from the legacy of the championship-proven ARMEGA, ARmatic breaks new ground in MX goggle innovation. Building upon the success of ARMEGA's 3-D molded lens technology, ARmatic ensures the most accurate vision in motocross. Engineered with a revolutionary quick-release lens-changing system seamlessly integrated into the frame, ARmatic delivers exceptional performance and prioritizes user convenience. The result is a motocross goggle that redefines comfort and visual clarity. At every stage of design and development, consumer value took center stage in the creation of ARmatic. The commitment to value without compromising performance has resulted in a high-performance MX goggle that stands out at an affordable price. Get ready to experience motocross in a new light with ARmatic—the perfect blend of precision, comfort, and affordability.

  • View organization page for 100%, graphic

    15,722 followers

    Count em 🌈🌈🌈🌈🌈 2024 XCC World Champions 🥇 Evie Richards Womens Elite XCC 🥇 Victor Koretzky Men’s Elite XCC 🥇 Rj Amos U23 Men’s XCC 🥇 Isabella Holmgren Women’s Junior XCC 🥇 Albert Withen Philipsen Men’s Junior XCC

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  • View organization page for 100%, graphic

    15,722 followers

    Meet Korbin The pinnacle of Sport Performance eyewear innovation. At the heart of Korbin's distinctive design is our groundbreaking 3DPlane Molded Lens technology. This revolutionary advancement not only enhances its aesthetic appeal but also sets new benchmarks in optical clarity. Designed to provide an expansive field of view, Korbin transcends traditional eyewear boundaries, offering athletes an unrivaled experience. This fusion of innovative lens technology with futuristic design principles elevates Korbin to unparalleled heights in eyewear excellence.

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    15,722 followers

    KISS THE PAST HELLO Meet Korbin X, where cutting-edge innovation meets the timeless spirit of cycling. Drawing inspiration from the rich history of the sport, Korbin X redefines performance eyewear with its groundbreaking 3D Plane Molded Lens technology. This revolutionary feature not only elevates visual clarity but also pays homage to the cycling legends of the past. Engineered to deliver a wide field of view, Korbin X pushes the limits of traditional eyewear, offering athletes an experience like no other. By combining advanced lens technology with a design that honors cycling’s legacy, Korbin X stands as a new standard in eyewear excellence. #Ride100Percent #Korbin #Glasses #Vision #Eyewear #KissThePastHello  #SeeMoreofWhatMatters

  • View organization page for 100%, graphic

    15,722 followers

    100% Presents The Bastille Collection Named after the historic fortress stormed during the French Revolution, Bastille embodies the spirit of rebellion and freedom. Several of 100%’s most accomplished athletes from around the globe displayed this spirit on the biggest stage in the world at the 2024 Summer Games in Paris, France. The Bastille Collection features a rich pearlescent frame color, highlighted with chrome iridescent logos and finished with our new Blue Mirror Photochromic lens, providing our world-class athletes superior vision under any conditions. Commemorative chrome iridescent packaging completes the collection.

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    15,722 followers

    Play It Loud. The Tatis 23 Limited Edition Collection The 2024 100% x Tatis 23 Limited-Edition Eyewear Collection is bold and vibrant, perfect for those who want to stand out like El Niño himself. Featuring his signature energizing pink color, these sunglasses catch attention on and off the field. This exclusive collection includes popular 100% frames like SPEEDCRAFT® and S3, ensuring a style that fits every taste and need. Additionally, for younger athletes and those with smaller faces, the range offers the SPEEDCRAFT® XS. Never compromising on performance, the Tatis 23 Limited Edition incorporates HiPER Lens technology, which ramps up contrast and enhances detail. This provides wearers with clear, depth-enhancing vision that's crucial for staying focused during every play. Play it Loud. #Ride100Percent #MLB #Baseball #23 #Tatis #PlayItLOUD #SeeMoreofWhatMatters

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    15,722 followers

    Cool As Ice. The Money Mike Speedcraft LE 🧊 The Money Mike Speedcraft LE epitomizes style and performance, perfectly blending Atlanta Braves Baseball Superstar Michael Harris II’s flair with premium performance. The crystal-clear frame is adorned with iced-out 100% logos and a signature gold HiPER lens, adding a touch of elegance to superior visual clarity. The packaging, resembling a brick of $100 bills, adds a fun yet upscale touch to the overall presentation that fans and collectors are sure to appreciate. #Ride100Percent #Baseball #MLB #LE #Vision #Family #Money #SeeMoreofWhatMatters

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  • View organization page for 100%, graphic

    15,722 followers

    R-Core X LE Merlot: Speed Meets Sophistication Celebrate the start of the World Cup DH season in style with our latest R-Core X Limited Edition Kit: Merlot LE. Meticulously designed and developed in collaboration with our TREK Factory Racing DH and Commencal IC Studio team riders, R-Core X is engineered for advanced fit and function and crafted to exceed demands when every second counts, keeping you at the top of your game. Embrace the season with sophistication and elevate your ride with the new R-Core X Merlot LE!

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