Right Hat

Our annual list of budget priorities for next year, informed by learnings from our clients and an industry-wide survey, is here to help you make your wish list for next year — and avoid a bad case of the “if onlies” come summer. #legalmarketing #lawfirmmarketing #professionalservices #marketingbudget

American University’s fundraising campaign, Change Can’t Wait, exceeded its goal of raising over $500 million, the largest campaign in the university’s history. The client asked us to refresh our original website design to showcase this unprecedented achievement and to develop new sections detailing the initiative’s impact overall and on individual schools, colleges, and organizations across the university. Working together with the marketing team, we developed a digital strategy that would be intuitive, accessible, and engaging. #webdesign #webstrategy #higheredmarketing #contentstrategy

Customized experiences have transformed consumer marketing, and professional services marketing won’t be far behind. Want proof? In Right Hat’s 2024 #topofmind survey of 100+ legal services buyers, 93% of responders said they’d give a law firm information about their location, industry, and legal and business issues in exchange for a customized website experience. Customization is more than putting someone’s name on a page. It’s considering what will most interest your audience and not asking them to waste time and energy on what doesn’t. Here are some ideas to help you take customization further. #TOMtips #legalbuyerinsight #legalmarketing #lawfirmmarketing

When your client is a creative artist, visuals are paramount. To promote photography powerhouse Gittings Global's “Elevating Confidence” campaign, we created a digital toolkit that puts the visual experience front and center. #microsite #webdesign #webstrategy #digitalstrategy

Sometimes a brand needs to be refreshed, not replaced. That was the case with Southeast regional law firm Williams Mullen. New brand style and content guidelines will help Williams Mullen keep its message staring and consistent in its next iteration. #legalmarketing #lawfirmmarketing #brandstrategy #brandrefresh #webdesign

Great content shares many attributes with great snacks: both are tempting to the eye, quick to consume, flavorful, shareable and instantly gratifying. At Right Hat, we often work with clients to create “snackable” content that alters how buyers see your firm. Here’s how you can apply snackability principles to your content. #contentstrategy #legalbuyerinsight #legalmarketing #lawfirmmarketing

Today, legal recruiting takes place in a dynamic, interactive environment with abundant opportunities to connect with top law students. Understanding what they want to know and how they like to learn is the key to attracting the right people to your firm. Here are 5 marketing tips for law firm recruiting ⤵ #legalmarketing #lawfirmmarketing #legalrecruiting #lawfirmrecruiting

We recently shared buyer preference metrics surrounding customization in our webinar sneak peek of our 2024 Top of Mind Survey: What Legal Buyers Care About Now. We were particularly fascinated to learn through our research that 93% of legal services buyers will exchange information about themselves to get a customized website experience. Now, we're sharing our #TOMTips to help #legalmarketers put our findings into immediate action- check out the full report to learn more about how you can create customized experiences for your website visitors and to do a deeper dive on what we uncovered in this year's survey: https://lnkd.in/g6NQV5q9 #topofmind #legalbuyerinsight #legalmarketing #lawfirmmarketing

Five years after the merger between U.S.-based Bryan Cave and UK-based Leighton Paisner, the combined law firm was thriving, but its website was a different story. Although packed with information, it lacked a cohesive strategy and a clear path to priority content. The firm adopted a phased approach to updating the site, starting with noticeable improvements in key areas. #legalmarketing #lawfirmmarketing #webdesign #webstrategy

Recently, a photo of our “Tell me more” mug surfaced in a LinkedIn post from a colleague. Since then, we’ve received a steady stream of requests for them. Clearly, in an age of feverish marketing, the idea of simply asking others what they think has struck a chord. This inspired us to reflect on our mug's simple yet powerful message. If you have a mug, post a selfie in the comments down below!